www.equinix.com Equinix Confidential - © 2011 Equinix Inc.

Introducing

Achieving Blazing-Fast Cross-Platform Ad Delivery

Presented by Chris Sharp | GM, Global Content & Digital Media, Equinix

Presented at OMMA Global | 09.27.11

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Reach Customers Around the World

Expanding addressable market; ensuring consistent performance for global customers

MARKET CHALLENGE

Asia 5 metros 250+ available networks

Americas 22 metros 450+ available networks

Europe 8 Metros 175+ available networks

EQUINIX ADVANTAGE

Red = current Equinix markets

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The Equinix Content Ecosystem

•  10 of the Top 10 web sites (Alexa)

•  9 of the Top 10 video sites (Nielsen)

•  4 of the Top 5 social networking sites (Nielsen)

•  9 of the Top 10 CDNs (Yankee Group)

•  9 of the Top 10 Facebook games for May 2010 (InsideSocialNetworking)

•  8 of the Top 10 Myspace games for May 2010 (InsideSocialNetworking)

•  11 of the Top 15 online advertising networks (Comscore)

The leader in Internet Content

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We Connect Content to Growth

Accelerated access to a 500-million-user market with 50% YoY growth

IMPACT

Platform Equinix connects content, Facebook, and viewers 675+ network providers

10 of the top 10 web properties

5 of the top 7 streaming video sites

CONTENT ECOSYSTEM

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•  Online advertising has evolved dramatically since its inception

•  Delivery methods, multiple devices and need for extreme, real-time targeting drive change –  Mobile advertising –  Contextual ads –  Personalization and targeting

Evolution of ad delivery

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•  Speed of delivery can make or break ad delivery and acceptance –  If the ad isn’t delivered in a certain

amount of time, it won’t be displayed –  No ad = lost revenue

•  An advertisers’ inability to deliver to multiple devices and platforms will disconnect them from potential viewers/buyers

Implications for today’s advertisers

“One of the big publishers we

work with has within their

content management system a

big red button they can press

to instantly remove all the ads

from the site if responses

times are not fast enough.”

— AdCloud

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Turn Ad Delivery into Competitive Advantage

Performance Enabler •  Improve the end-user

experience by reducing latency

•  Simplify ad delivery to publishers

•  Increase efficiency with specialized providers for mobile content acceleration, and cloud services

•  Access increased monetization opportunities via ad exchanges

CDN

Cloud Services

Networks

Service Enablers

METRO 1

METRO 2

METRO 3

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Vibrant Media – How one company cut delivery time in half

Business Driver

• Delivery of in-text ads requires extremely fast contextualization of editorial content and delivery of relevant ad back to publisher

• Any delay results in lost opportunity and revenue

Solution

• Deployment in Platform Equinix – provides direct connection to network providers and Content Delivery Partners

Results

• Platform Equinix enables Vibrant to choose their transit provider – better controlling cost, quality and speed of delivery

• As a result of Equinix ecosystem and quality controls, Vibrant cuts delivery time in half and has experienced zero downtime

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Your Experience Optimization Platform

Connect to leading ISPs, Internet backbones and mobile networks to accelerate performance. Choose from leading SaaS and IT providers to improve back-end system performance and flexibility. Deliver content directly to leading mobile platforms and into social networks.

Extend Reach

Integrate Services

Improve Performance 675+ Networks

250+ Cloud. 450+ IT companies

4 of 5 mobile platforms

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The Platform Equinix Advantage

Global Footprint •  38 global markets on 5

continents •  Less than 10 ms latency

from 90% of the population of the United States and Western Europe

•  675+ network service providers

•  250+ cloud service providers

•  450+ IT service providers

Data Centers Ample room for growth

in reliable, well-connected sites

Global Reach Reach your customers

around the world Ecosystems Collaborate to

accelerate growth

6M square feet 675+ carriers 38 markets

13 countries

4,000+ businesses Strategic Ecosystems

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We Help Rich Media Sites Improve Performance

Impact •  15% faster page load

times •  80% reduction in

downtime •  Bandwidth cost

reductions

Customers

“With Equinix, we can operate in close proximity to many of our top network service provider partners, with access to a platform that ensures the most streamlined path between our content and our end-users.”

— Mike Osier VP of IT Operations, Netflix

“In our business, speed is everything. Every time a user visits one of our publishers’ sites, we need to contextualize the content and deliver an ad back FAST. With Equinix, we have cut that delivery time in half.”

— Bob Hammond SVP, Technology, Vibrant Media