Achieving User Engagement with Interactive Tablet Ads

Diaz NesamoneyFounder & CEO

Jivox Company Background

• Founded in June 2007

• Headquartered in San Mateo, CA, sales in US and Asia Pacific markets

• Cross-platform Interactive video advertising technology – Easy to use authoring tools for rich media/video ads– Campaign management and analytics– Ad management and serving

• Over 300 global customers including global brands, agencies and media companies

Company

Profile

Jivox Customers

Advertisers & Agencies Publishers

What do users expect with Tablet Ads

• The iPad has set the visual appeal bar very high, other tablets have followed

• Interactivity and use of multi-media is assumed/expected for ads

• Touch two-way interaction• Leverage features of tablets

– GPS/Location– Camera– Rotation/Accelerometer (e.g. Fidelity/WSJ)

Challenges with Tablet Ad Delivery

• Fragmented inventory• Many tablets – iPad, Android (many flavors),

Blackberry PlayBook, HP (Windows and WebOS)• Lack of or incomplete support for Flash so current

rich media creatives don’t do well• Varied proprietary/non-standard browsers• Incomplete support for HTML5

Interactive Tablet Ad – Ads turned into Apps

Live Twitter feed displays in real-time.

Watch long-form videos directly within the ad unit.

Download a coupon or informational document.

Link directly to the purchase page to Buy Now.

Build on a following on these social networks.

Skinning of the ad unit maintains brand identity.

Easily share ads on popular social networks with a simple click of the mouse.

Example: Microsoft Cloud

Try http://bit.ly/jivox from your tablet

device

to see this Jivox ad in action!

Example: Large Cellphone Manufacturer

• Campaign goal: Introduce new smart phone

• Launched mobile only campaign• Campaign Results

Metric Result

Average Time Spent 1 min 48 seconds

Total Interaction Rate 12%

Social Media 3%

Learn more (video) 7%

Buy now 2%

How do users engage with Tablet ads

35

27

18

10 73

User Interactions

VideoSocial MediaOffers/CouponsInformation/ResearchTransactionsOther

Engagement Preferences by Vertical

Travel & Entertainment

Business Products

Retail/Consumer

Financial Services

How do Tablets Fare vs Mobile Phones

Best Practices for Tablet Ads

• Recognize the high visual appeal and interactivity expectations

• Goal: Educate, Entertain, Engage• More content centric than ad centric• Experiment, measure, and be prepared to change• Technology platforms can take a lot of the pain out of

creating and delivering exciting tablet ads

Achieving User Engagement with Interactive Tablet Ads

Diaz NesamoneyFounder & CEOdiaz@jivox.com