0900 omma social jeff mirman
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Transcript of 0900 omma social jeff mirman
Social Media and Turner Sports
• Who we are– Brands
• Our philosophy
• Integration
• Benefits
Turner Sports Footprint
Third QuarterSecond QuarterFirst Quarter Fourth Quarter
Social media is changing the way people consume content…
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Four Tenants
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Its about convergence…so,
• Be part of the conversation
• Integrate across all screens
• Its complimentary – so use it!
• Innovate; take advantage of the changing environment
The landscape is continuously evolving, reinforcing the need to be flexible and forward-looking in our approach
All platforms are leveraged as part of a cohesive strategy, driving increased monetization opportunities
Make social an inherent part of our DNA
Turner Sports Philosophy
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Linear
DigitalMobile
Social
Execute Evaluate Optimize
Turner Sports Philosophy
Components come together to form a social media strategy
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Social Strategy Components
Content
Cultivation
Content Strategy
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Medium-agnostic with a central theme…
Be part of the conversation
• Flexible enough to integrate in core businesses, yet dynamic enough to evolve with the medium
Content Strategy
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Content strategy is medium-agnostic with a central theme…
Be part of the conversation
Our Approach:
1. Social media is additive to anything
2. Consumers are the best media – Enable them to amplify
3. Know your audience—provide content relevant to them
Content Strategy—What does this mean for TV?
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Emphasize delivering greater engagement with existing viewers
Think cross-platform
It enables us to elongate viewership while creating a more engaging experience
Content Strategy—What does this mean for TV?
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Social media efforts need to focus on:
Continuing efforts at driving awareness of relevant content
Leveraging online social engagement to bridge the gaps
Providing an opportunity for viewers to impact the broadcast
Drive Awareness Elongate Programming Create Impact
Content Strategy
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Focus on providing consumers with the right content, at the right time, in the right place
Objectives for social efforts on digital and mobile platforms:
Tell a Story
Drive Deeper Engagement
Gain and Leverage Consumer-Generated Content
Promote Sharing / Distribution
Cultivation Strategy
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Cultivation complements the content strategy
by growing the reach of social efforts
• Acquire Customers
• Understand them – data insights
• Grow with the business
Cultivation enables amplification to be further reaching and louder
• Our Integration
Executions – NBA on TNT
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Executions – NBA on TNT
Executions – NBA TV
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Executions – NBA.com
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Executions – NBA.com
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Executions – NCAA
Executions – NCAA
• Benefits
Benefits
• Consumer Engagement and Insight
• Brand Building
• Communication/Public Relations (if done correctly)
• KPIs– Ratings, Traffic, Revenues, etc
• Cost Effective
Enables, Gives consumers a voice, Amplifies
Thank You
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