Images: Ushahidi, Pro Publica Technorati, The Guardian

What is Digital Activism?Mary Joyce | Oslo, Norway | October, 2011

What is Digital Activism?

What is Digital Activism?

What is Digital Activism?

What is Digital Activism?

=

The Digital Activism Equation

+ ______

Digital Activism

The Digital Activism Equation

=+ ______

Transparency

Disaster Relief

GovernmentAccountability

Regime Change

Digital Activism

The Digital Activism Equation

Goal of Political or Social Change

=+ ______

Transparency

Disaster Relief

GovernmentAccountability

Regime Change

+ Digital Activism

The Digital Activism Equation

Goal of Political or Social Change

=+ ______

Transparency

Disaster Relief

GovernmentAccountability

+ Digital Activism

Custom Application >

=Digital Technology

Regime Change

The Digital Activism Equation

Goal of Political or Social Change

+ Digital Activism=Digital

Technology

Digital Technology Details

Digital Technology

Goal of Political or Social Change

+ Digital Activism

=

Digital Technology: Top Tools

Goal of Political or Social Change

+ Digital Activism

=

Tool Uses Brands Time

Social Network • interact with supporters • share short news• first contact

Facebook 1 update / day(1 hour/week)

Digital Technology: Social Network

Goal of Political or Social Change

+ Digital Activism

=

Digital Technology: Social Network

Goal of Political or Social Change

+ Digital Activism

=

Digital Technology: Top Tools

Goal of Political or Social Change

+ Digital Activism

=

Tool Uses Brands Time

Social Network • interact with supporters • share short news• first contact

Facebook 1 update / day(1 hour/week)

Blog • interact with supporters • share longer analysis• gain influence

Blogger, Wordress

4 updates / week(5 hours/week)

Digital Technology: Blog

Goal of Political or Social Change

+ Digital Activism

=

Digital Technology: Top Tools

Goal of Political or Social Change

+ Digital Activism

=

Tool Uses Brands Time

Social Network • interact with supporters • share short news• first contact

Facebook 1 update / day(1 hour/week)

Blog • interact with supporters • share longer analysis• gain influence

Blogger, Wordress

4 updates / week(5 hours/week)

Micro-blog • interact with supporters• share short news• gain influence

Twitter 5-10 updates / day(3 hours/week)

Digital Technology: Micro-blog

Goal of Political or Social Change

+ Digital Activism

=

< gain influence (celebrities)

< gain influence (#tags)< interact with @supporters

< share other news

< share your news

Digital Technology: Top Tools

Goal of Political or Social Change

+ Digital Activism

=

Tool Uses Brands Time

Social Network • interact with supporters • share short news• first contact

Facebook 1 update / day(1 hour/week)

Blog • interact with supporters • share longer analysis• gain influence

Blogger, Wordress

4 updates / week(5 hours/week)

Micro-blog • interact with supporters• share short news• gain influence

Twitter 5-10 updates / day(3 hours/week)

Email Group • internal coordinationGoogle, Yahoo

whenever needed(a few minutes)

Digital Technology: Email Group

Goal of Political or Social Change

+ Digital Activism

=Image:worldstart.com

Digital Technology: Email Group

Goal of Political or Social Change

+ Digital Activism

=Image:worldstart.com, fanhow.com

Digital Technology: Email Group

Goal of Political or Social Change

+ Digital Activism

=Image:worldstart.com, fanhow.com

Digital Technology: Top Tools

Goal of Political or Social Change

+ Digital Activism

=

Tool Uses Brands Time

Social Network • interact with supporters • share short news• first contact

Facebook 1 update / day(1 hour/week)

Blog • interact with supporters • share longer analysis• gain influence

Blogger, Wordress

4 updates / week(5 hours/week)

Micro-blog • interact with supporters• share short news• gain influence

Twitter 5-10 updates / day(3 hours/week)

Email Group • internal coordinationGoogle, Yahoo

whenever needed(a few minutes)

SMS • inviting people to events

all mobile phones

whenever needed(1 minute)

supporterSMS

supporter

supporter

supporter

supporter SMSSMSSMSSMS

supporter

SMS

Digital Technology: SMS Invitations

Goal of Political or Social Change

+ Digital Activism

organizer

supporter

supporter

SMSSMSsupporter

Digital Technology: Top Tools

Goal of Political or Social Change

+ Digital Activism

=

Tool Uses Brands Time

Social Network • interact with supporters • share short news• first contact

Facebook 1 update / day(1 hour/week)

Blog • interact with supporters • share longer analysis• gain influence

Blogger, Wordress

4 updates / week(5 hours/week)

Micro-blog • interact with supporters• share short news• gain influence

Twitter 5-10 updates / day(3 hours/week)

Email Group • internal coordinationGoogle, Yahoo

whenever needed(a few minutes)

SMS • inviting people to events

all mobile phones

whenever needed(1 minute)

Video • getting attention with emotion

YouTube, Vimeo

whenever needed(several days)

Digital Technology: Video

Goal of Political or Social Change

+ Digital Activism

=

•Short (3 minutes max)

•Emotion (anger, inspiration, humor)

•Explain your cause (text or voice)

•Make a call to action

•Fouad: http://www.youtube.com/watch?v=XH7sflcUGj8&feature=player_embedded •Obama: http://www.youtube.com/watch?v=EcRA2AZsR2Q