Digital activism 101 case studies draft1
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“Diggable” Digital Activism 101: Case Studies that make you go, “WOW!!” Julie Borders, ’83 Prodigal Daughter, Spelman WRRC 2011 Toni Cade Bambera Conference 678-517-2272 (Txt / Cell) @BeJewels / [email protected]
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Transcript of Digital activism 101 case studies draft1
“Diggable” Digital Activism 101:Case Studies that
make you go, “WOW!!”
Julie Borders, ’83
Prodigal Daughter, Spelman WRRC
2011 Toni Cade Bambera Conference
678-517-2272 (Txt / Cell)
@BeJewels / [email protected]
What makes Digital Activism “Diggable”?
• Irresistible Components /Characteristics– Online & Offline Activities– Broad Accessibility– Engaging Content– Personal Interactivity
• 3 Cases
Geo Org Event Name & Date Digital Tools
Local Esoteri c Lore Opening Reception 11 March 2011 Twitter, Kickstarter, Blogspot
Nat’l No Labels [Event] FaceBook, Twitter, Tele-Town Hall
Int’l Int’l Women’s Day Join Women on the BridgeMarch 2011
Google Search Pg, YouTube, Picasa, Checkout
– Robust Options– User-friendliness– Compelling Call 2
Action
Case Study #1: Esoteric Lore
• Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)
Case Study #1: Esoteric Lore
• Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)
• Engaging Opening Reception video (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception?ref=live)
Case Study #1: Esoteric Lore
• Kickstarter -credible project (http://www.kickstarter.com/profile/esotericlore1/)
• Engaging Opening Reception videos (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception)
• Easy 2 Use Kickstarter Funding Tool
• Robust Options for Support Levels
• Compelling Call 2 Action Deadlines
Case Study #3: 2011 Int’l Women’s Day
• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)
• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)
• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)
• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)
• Easy 2 Use Google Maps Find a Bridge Near You facility
• Interactive Event Creation & Media Display (Picasa)
Case Study #3: 2011 Int’l Women’s Day
337 Check-ins!
Case Study #3: 2011 Int’l Women’s Day
• Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)
• Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)
• Easy 2 Use Google Maps Find a Bridge Near You facility
• Interactive Event Creation & Media Display (Picasa)
• Robust Links to Various Women’s Organizations
• Compelling Shopping Cart for Donations
