VK for business

Audience

15

25

35

45

55

November 2012 March 2013 July 2013 November 2013 March 2014 August 2014

VK covers 80% of Russian internet users

54,6

40,1

24,2

25,1

35–44

25–34

18–24

12–17 3,2

7,5

5 5,8

7,7

5,2

2,7

45–64 7

Female Male

5

5,4

Audience for any brand

Источник: TNS Web Index, ноябрь 2014, Россия (все города, 12–64 лет), MAU, mln people.

All social groups

10,9 mln students

7,3 mln workers

12,1 mln specialists 6,9 mln top managers

10,1 mln service employees

3,2 mln housewives

Main usage reason is communication

Newsfeed and profile 47%

Photos 12%

Messages 8%

Pages and groups 8%

Audio and video 4%

Apps 3%

Other 18%

0

5

10

15

20

June 2012 October 2012 February 2013 June 2013 October 2013 February 2014 June 2014 October 2014

20,1

10,1

30 mln mobile users

Source: LiveInternet, May 2012 — October 2014, World, mln users

4,65 4,63

3,06

2,55 2,79

3,24

2,25

1,18 1,13 0,92

Daily reach, mln people

Weekly reach, mln people

Days spent per month

18

11 11

9

6

Source: TNS, October 2014, Moscow and St.Petersburg, 12–64

VK is #1 mobile app and website

18,7

19,6

19,6

20,9

19,6

8,5

9

9,7

10,3

12,8

Daily reach, mln people

Weekly reach, mln people

Source: TNS, September 2014, Russia, 12–44 .

VK reach is equal to national TV

Stay in touch with your customers

Listening

Full text search provides the ability to monitor brand mentions: Content, trend and location filters Syntax support; Hashtags and photo search.

Communities

Brand representation on VK to stay in touch with your audience. any kind of content: branded

illustrations, video, etc. appears in users´ newsfeed; feedback; statistics.

Create your App in VK

Opportunity to reach huge VK audience: Develop promotional site inside VK; from questionnaire to online shop ; on-site notifications; CRM integration.

Find your audience

Promote your web page, community or mobile App: Different formats for each goal; More than 20 targetings available; Retargeting: pixel and CRM.

Targeted Ads

Formats for desktop: Web pages promotion (red); Communities promotion in

newsfeed(green) Posts promotion in newsfeed (purple,

coming soon).

Recommended communities

community 1 community 2 community 3 community 4

Mobiles Ads

Interactive banner in mobile VK newsfeed

Perfect for iOS and Android apps promotion;

Targetings and mobile tracking available;

Auction based price, CPI around 30 cents.

All the targetings available

GEO

Behaviour

Birthdays

Travellers

Devices Demography

Interests

Education

Targeting options

ОS Retargeting

iOS

Interactive formats

Pre-roll ads on VK

Show your Ad in the video: Up to 30 seconds long; Targetings available: social,

demographic and GEO

In-app integration

In-app placement: Huge audience; Positive feedback; Multiple contacts with users; CPA or CPM price.

Few reasons to use VK for business

Simple to use

easy to start — launch campaign at any moment;

Access to the tools and campaign control 24/7;

Clear interface: ad account and real-time statistics

Profitable

Auction based price; CPC; Runet audience reachable by just VK; No need for big budgets to start; Real-time manageable budget; Fast ROI.

VK for business sales@corp.vk.com