VKontakte: for business [English version]
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Transcript of VKontakte: for business [English version]
VK for business
Audience
15
25
35
45
55
November 2012 March 2013 July 2013 November 2013 March 2014 August 2014
VK covers 80% of Russian internet users
54,6
40,1
24,2
25,1
35–44
25–34
18–24
12–17 3,2
7,5
5 5,8
7,7
5,2
2,7
45–64 7
Female Male
5
5,4
Audience for any brand
Источник: TNS Web Index, ноябрь 2014, Россия (все города, 12–64 лет), MAU, mln people.
All social groups
10,9 mln students
7,3 mln workers
12,1 mln specialists 6,9 mln top managers
10,1 mln service employees
3,2 mln housewives
Main usage reason is communication
Newsfeed and profile 47%
Photos 12%
Messages 8%
Pages and groups 8%
Audio and video 4%
Apps 3%
Other 18%
0
5
10
15
20
June 2012 October 2012 February 2013 June 2013 October 2013 February 2014 June 2014 October 2014
20,1
10,1
30 mln mobile users
Source: LiveInternet, May 2012 — October 2014, World, mln users
4,65 4,63
3,06
2,55 2,79
3,24
2,25
1,18 1,13 0,92
Daily reach, mln people
Weekly reach, mln people
Days spent per month
18
11 11
9
6
Source: TNS, October 2014, Moscow and St.Petersburg, 12–64
VK is #1 mobile app and website
18,7
19,6
19,6
20,9
19,6
8,5
9
9,7
10,3
12,8
Daily reach, mln people
Weekly reach, mln people
Source: TNS, September 2014, Russia, 12–44 .
VK reach is equal to national TV
Stay in touch with your customers
Listening
Full text search provides the ability to monitor brand mentions: Content, trend and location filters Syntax support; Hashtags and photo search.
Communities
Brand representation on VK to stay in touch with your audience. any kind of content: branded
illustrations, video, etc. appears in users´ newsfeed; feedback; statistics.
Create your App in VK
Opportunity to reach huge VK audience: Develop promotional site inside VK; from questionnaire to online shop ; on-site notifications; CRM integration.
Find your audience
Promote your web page, community or mobile App: Different formats for each goal; More than 20 targetings available; Retargeting: pixel and CRM.
Targeted Ads
Formats for desktop: Web pages promotion (red); Communities promotion in
newsfeed(green) Posts promotion in newsfeed (purple,
coming soon).
Recommended communities
community 1 community 2 community 3 community 4
Mobiles Ads
Interactive banner in mobile VK newsfeed
Perfect for iOS and Android apps promotion;
Targetings and mobile tracking available;
Auction based price, CPI around 30 cents.
All the targetings available
GEO
Behaviour
Birthdays
Travellers
Devices Demography
Interests
Education
Targeting options
ОS Retargeting
iOS
Interactive formats
Pre-roll ads on VK
Show your Ad in the video: Up to 30 seconds long; Targetings available: social,
demographic and GEO
In-app integration
In-app placement: Huge audience; Positive feedback; Multiple contacts with users; CPA or CPM price.
Few reasons to use VK for business
Simple to use
easy to start — launch campaign at any moment;
Access to the tools and campaign control 24/7;
Clear interface: ad account and real-time statistics
Profitable
Auction based price; CPC; Runet audience reachable by just VK; No need for big budgets to start; Real-time manageable budget; Fast ROI.
VK for business [email protected]