VKontakte: for business [English version]

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VK for business

Transcript of VKontakte: for business [English version]

Page 1: VKontakte: for business [English version]

VK for business

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Заметки для презентации
Начальный слайд. Требования к заголовку: до 33 символов включая пробелы. В качестве названия презентации всегда используется краткая суть, желательно со ссылкой на бренд: «ВКонтакте для бизнеса», «ВКонтакте для СМИ», «Сообщества ВКонтакте» и так далее.
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Audience

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15

25

35

45

55

November 2012 March 2013 July 2013 November 2013 March 2014 August 2014

VK covers 80% of Russian internet users

54,6

40,1

24,2

25,1

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35–44

25–34

18–24

12–17 3,2

7,5

5 5,8

7,7

5,2

2,7

45–64 7

Female Male

5

5,4

Audience for any brand

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Источник: TNS Web Index, ноябрь 2014, Россия (все города, 12–64 лет), MAU, mln people.

All social groups

10,9 mln students

7,3 mln workers

12,1 mln specialists 6,9 mln top managers

10,1 mln service employees

3,2 mln housewives

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Main usage reason is communication

Newsfeed and profile 47%

Photos 12%

Messages 8%

Pages and groups 8%

Audio and video 4%

Apps 3%

Other 18%

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0

5

10

15

20

June 2012 October 2012 February 2013 June 2013 October 2013 February 2014 June 2014 October 2014

20,1

10,1

30 mln mobile users

Source: LiveInternet, May 2012 — October 2014, World, mln users

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4,65 4,63

3,06

2,55 2,79

3,24

2,25

1,18 1,13 0,92

Daily reach, mln people

Weekly reach, mln people

Days spent per month

18

11 11

9

6

Source: TNS, October 2014, Moscow and St.Petersburg, 12–64

VK is #1 mobile app and website

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18,7

19,6

19,6

20,9

19,6

8,5

9

9,7

10,3

12,8

Daily reach, mln people

Weekly reach, mln people

Source: TNS, September 2014, Russia, 12–44 .

VK reach is equal to national TV

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Stay in touch with your customers

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Listening

Full text search provides the ability to monitor brand mentions: Content, trend and location filters Syntax support; Hashtags and photo search.

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Communities

Brand representation on VK to stay in touch with your audience. any kind of content: branded

illustrations, video, etc. appears in users´ newsfeed; feedback; statistics.

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Create your App in VK

Opportunity to reach huge VK audience: Develop promotional site inside VK; from questionnaire to online shop ; on-site notifications; CRM integration.

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Find your audience

Promote your web page, community or mobile App: Different formats for each goal; More than 20 targetings available; Retargeting: pixel and CRM.

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Targeted Ads

Formats for desktop: Web pages promotion (red); Communities promotion in

newsfeed(green) Posts promotion in newsfeed (purple,

coming soon).

Recommended communities

community 1 community 2 community 3 community 4

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Mobiles Ads

Interactive banner in mobile VK newsfeed

Perfect for iOS and Android apps promotion;

Targetings and mobile tracking available;

Auction based price, CPI around 30 cents.

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All the targetings available

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GEO

Behaviour

Birthdays

Travellers

Devices Demography

Interests

Education

Targeting options

ОS Retargeting

iOS

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Interactive formats

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Pre-roll ads on VK

Show your Ad in the video: Up to 30 seconds long; Targetings available: social,

demographic and GEO

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In-app integration

In-app placement: Huge audience; Positive feedback; Multiple contacts with users; CPA or CPM price.

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Few reasons to use VK for business

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Simple to use

easy to start — launch campaign at any moment;

Access to the tools and campaign control 24/7;

Clear interface: ad account and real-time statistics

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Profitable

Auction based price; CPC; Runet audience reachable by just VK; No need for big budgets to start; Real-time manageable budget; Fast ROI.

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VK for business [email protected]

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Конец презентации. В конце презентации допустимо использовать выражения, которые написаны по шаблону «ВКонтакте для вашего …». Если такой вариант применить нельзя, тогда «ВКонтакте с вами». Ниже — указывается контактный адрес спикера.