To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Post on 25-Dec-2014

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Slide deck from a presentation I recently gave to NCPA (National Community Pharmacy Association) members.

Transcript of To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

To Tweet or Not To Tweet

Or why Live Oak Pharmacy uses social media to connect with the

community.

Twitter answers the question . . . “What are you doing?”

“a real-time short messaging service that works over multiple networks

and devices” https://twitter.com/about#about

Facebook's mission is to give people the power to share and make the world more open and connected.

http://www.facebook.com/facebook?ref=pf#/facebook?v=info&ref=pf

weB LOG = BLOG

blogs can help to raise the independent pharmacy above the

chains.

Why?

Create Visibility

Define Our Brand

Have an Affair With Your Pharmacist? http://retwt.me/2ci We're not open yet, but if you have questions pharmacist@liveoakpharmacy.com

12:23 PM Sep 5th, 2009 from web

September Is Prostate Cancer Awareness Month FREE Prostate Cancer Screenings at St. David’s http://retwt.me/2YM

9:52 AM Sep 11th, 2009 from web

Today is @LIVESTRONG Day. Learn more, get involved at http://retwt.me/vCLR

12:47 PM Oct 2nd, 2009 from web

It's National #NursePractitioners Week! NPs provide comprehensive, patient-centered, personalized care take a moment to thank an NP!

1:56 PM Nov 9th, 2009 from web

Nov 22 - 28 is Gastroesophageal Reflux Disease Awareness Week learn more about #gut heath at http://www.aboutgerd.org

8:31 AM Nov 23rd, 2009 from web

Clinical pharmacists, like our pharmacist - Nathan Pope, can fill in healthcare gaps. http://bit.ly/7t7mwn

9:48 AM Dec 10th, 2009 from Facebook

We are only 1 fan away from 100 fans! Be sure to tell your friends and family about Live Oak Pharmacy on Facebook! http://bit.ly/56Hzkp

11:58 AM Jan 7th from Facebook

Who?

Resourceshttp://www.marketingzen.com

http://business.twitter.com/twitter101

http://smallbusiness.intuit.com/small-business/grow-your-business/word-of-mouth-marketing.jsp

http://www.healthfinder.gov/nho/nho.asp

http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf

Join our communityhttp://facebook.com/LiveOakRx

http://twitter.com/LiveOakRx

http://LiveOakRx.wordpress.com

http://LiveOakRx.com

Questions?

SMaitland@LiveOakPharmacy.com

http://www.linkedin.com/in/scotmaitland