Post on 05-Apr-2018
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 114=lipslh(kdi
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7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 214not 303 =lipslh Lhk( Ojj slfe sggs~gm
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jd dn wg dw dn l4 Ds mdg l bw oag wp ~ojwocjg kdwhgs pokg4 Veo lrg ohm
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lhswkds [osoe ali dig idii| cjdffgs sg~lgv ocdw hgv vdsadw M^M
ohm pwskeog dhg esdwfe egs Oiordhuml idcljg opp(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 314not 303 =lipslh Lhk( Ojj slfe sggs~gm
O eg ghm dn eg mo| [osoe kegka egs Nokgcdda pofg ofolh( O mdrgh nslghm
eo~g sgpdhmgm d egs qwgldh ocdw nddm psdkgds( Dhg nslghm fg idsg wg
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d elha ocdw didssdv(
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psdkgds velsjlhf lh egs egom(
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lfhlnlkoh kewha dn egs nsgg lig o vgjj o dig dn egs vdsamo| kdhlmgslhf
ohm ioalhf pwskeog nds egsgjn ohm degs( Fddfjg kojj ojj dn egg lhohkg
lh [osoeldquo mo| eg Rgsd Idigh dn ]swe ds RID]( sbquo]eo jljg idigh l eg
idigh eoldquo keohflhf eg iosaglhf swjg cddarsquo vslg Fddfjg iohoflhf
mlsgkds nds W([( ojg ohm gs~lkg Bli Jgklhal( sbquoLldquo o hgv mgklldh)ioalhf
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wkkg ohm noljwsg dn hgosj| g~gs| csohm lh eg vdsjm(rsquo
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egs esdwfe nslghm ohm sgjol~g swgm gupgs ohm kdjjgofwg(
]eg| sgokegm egs vegsg~gs eg ohm egs idcljg mg~lkg vgsg o2 lh cgm
o egs kwclkjg veljg vollhf o dhg dn egs keljmsghldquo okl~llg( Nsdi
eg idigh egs ojosi vgh dnn lh eg idshlhf d pwlhf egs keljmsgh
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d mlpjo|( Soegs eg poslklpogm lh o psdkg eo eo keohfgm eg
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dig wkkgnwj guoipjg4 Fg sgom| d ghfofg
Veo l dklo j kdiigskg ohm edv l l keohflhf
eg kdiigskg johmkopg4[edpplhf vo o dkloj okl~l| jdhf cgndsg dkloj igmlo koig ojdhf d ojjdv
Jgklhal Bli( Vlhhlhf eg Rgsd Idigh d ]swe RID]( Q[(Y2 ^dda 30 lt( PMN(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 414not 303 =lipslh Lhk( Ojj slfe sggs~gm
kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|
md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom
dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh
dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs
vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg
pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm
d~gs mslha ds o sdwhm dn fdjn4
[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d
wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj
kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg
vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf
dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn
kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg
ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg
kdh~gsoldh(
[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm
ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk
kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj
lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn
psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm
l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3
]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn
l mgnlhlldh( Egsg osg bw o ngv dn edg2
Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf
hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((
sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|
d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I
Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle
kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh
[edp(kdi]I
Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg
m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg
edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj
sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o
3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 514not 303 =lipslh Lhk( Ojj slfe sggs~gm
swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 614not 303 =lipslh Lhk( Ojj slfe sggs~gm
5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 714not 303 =lipslh Lhk( Ojj slfe sggs~gm
cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
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O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
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Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Ioalhf ghg dn dklo j kdiigskg2
L ldquo oj j ocdw ghfofgigh([dkloj [osoe voag wp d egs lPedhguml ojosi pjo|lhf o dhf eg mlkd~gsgm dh egs
elpgs kdwlhldquo eosgm [pdln|]I pjo|jl( O eg wsh dnn eg ojosi eg pjd dw
egs mo|2 ghm alm dnn d keddj kdiiwg vdsa kdiiwg oag alm d vli
jgdh( Nlhojj| egs g|g ndkw ghdwfe d kegka egs Nokgcddauml hgvnggm
vegsg eg gg eo egs lgs)lh)jov eo eosgm o jlha( Vdwjmhldquo elcgmpsgom jdda fdsfgdw lh egs hgvj| sgpolhgm fwg cgmsddi4
Vegh [osoeldquo mdhg vle Nokgcdda eg id~g dh d Fsdwpdhuml d gg ln
egsg osg oh| jdkoj mgoj eo lhgsg egs( [eg mdghldquo nlhm oh|elhf nds
egsgjn cw eg eosg o mgoj vle egs cg nslghm nds o hgv plrro pjokg
lh egs nslghmldquo hglfecdseddm( ]lig d edp dw dn cgm ohm nokg eg mo|(
Mwslhf egs idshlhf csgoa o vdsa [osoe oag o idigh d ddfjg egs csdegsldquo
nlohkgldquo vgmmlhf cdosm dh Plhgsg[I ohm sgplh d dhg dn egs dvh cdosm opedd dn eg msg eg ohm egs ngjjdv oghmoh vljj cg vgoslhf(
Ohm bw cgndsg egomlhf dnn d o igglhf eg kegka egs vdsa giolj nlhmlhf o
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o coc|( sbquoVle eg| eom sdjjgs jlag eo vegh i| alm vgsg coclgrsquo eg elha(
[eg njof eg giolj pjohhlhf d kdhslcwg jogs(
O jwhkelig eg egom dw d egs no~dslg wc edp ohm kegka lh ~lo egs gjpuml
idcljg opp2 [egldquo dhj| dhg kegka)lh ovo| nsdi o nsgg ohmvlke(
Mwslhf egs ongshddh csgoa egldquo coka dh Nokgcdda pdlhf qwgldh ocdw o
pdlcjg pwskeog dn o nddm psdkgds( Md egs nslghm ved ojsgom| dvh dhg fg o
jd dn wg dw dn l4 Ds mdg l bw oag wp ~ojwocjg kdwhgs pokg4 Veo lrg ohm
csohm md eg| sgkdiighm4 Veo ookeigh osg iw)eo~g4
]wshlhf egs ilhm coka d vdsa eg kegka dw o Nokgcdda dsg hgvj| jowhkegm
c| dhg dn egs kdipoh|ldquo ~ghmds( [eg hdg eo o kdwpjg dn egs lhmws| kdhok
eo~g ojsgom| sbquoJlagmrsquo dhg dn eg ~ghmdsldquo hgv psdmwk( [eg vgg el d egswpgs~lds ved l o o somg edv vegsg eg ~ghmds vljj eo~g o cdde(
Ongs vdsa [osoe keownngws egs alm d vli jgdh( Lhplsgm c| eg nl vli
lhswkds [osoe ali dig idii| cjdffgs sg~lgv ocdw hgv vdsadw M^M
ohm pwskeog dhg esdwfe egs Oiordhuml idcljg opp(
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O eg ghm dn eg mo| [osoe kegka egs Nokgcdda pofg ofolh( O mdrgh nslghm
eo~g sgpdhmgm d egs qwgldh ocdw nddm psdkgds( Dhg nslghm fg idsg wg
dw dn o elfe)ghm cjghmgs( Degs mgkslcg veo eg| jlag ohm mdhldquo jlag ocdw eg
idmgj eg| dvh( Ohm eg eo o hgv Nokgcdda igofg2 Egs kdjjgfg sddiiog l
djlkllhf dhjlhg mdholdh nds wppds lh o keosl| eojn)iosoedh( Ohdegs elhf
d elha ocdw didssdv(
Nlhojj| [osoe g egs lPedhg ojosi ohm msln dnn d jggp vle ~lldh dn nddm
psdkgds velsjlhf lh egs egom(
Sgigicgs [osoeldquo pjoh nds egs mo|4 L mlmhldquo lhkjwmg edpplhf( g eg pgh o
lfhlnlkoh kewha dn egs nsgg lig o vgjj o dig dn egs vdsamo| kdhlmgslhf
ohm ioalhf pwskeog nds egsgjn ohm degs( Fddfjg kojj ojj dn egg lhohkg
lh [osoeldquo mo| eg Rgsd Idigh dn ]swe ds RID]( sbquo]eo jljg idigh l eg
idigh eoldquo keohflhf eg iosaglhf swjg cddarsquo vslg Fddfjg iohoflhf
mlsgkds nds W([( ojg ohm gs~lkg Bli Jgklhal( sbquoLldquo o hgv mgklldh)ioalhf
idigh eo oag pjokg o ewhmsgm iljjldh lig o mo| dh idcljg pedhg
jopdp ohm vlsgm mg~lkg dn ojj alhm( Lldquo o idigh vegsg iosaglhf eoppgh
vegsg lhndsioldh eoppgh ohm vegsg kdhwigs ioag kedlkg eo onngk eg
wkkg ohm noljwsg dn hgosj| g~gs| csohm lh eg vdsjm(rsquo
O [osoe id~gm esdwfe egs mo| eg sgoljgs ohm ~ghmds koig d
egs esdwfe nslghm ohm sgjol~g swgm gupgs ohm kdjjgofwg(
]eg| sgokegm egs vegsg~gs eg ohm egs idcljg mg~lkg vgsg o2 lh cgm
o egs kwclkjg veljg vollhf o dhg dn egs keljmsghldquo okl~llg( Nsdi
eg idigh egs ojosi vgh dnn lh eg idshlhf d pwlhf egs keljmsgh
egsgjn ohm egs mg~lkg d jggp [osoe ghfofgm lh dkloj kdiigskg(
sbquoGhfofgrsquo l eg ag| vdsm( [eg vohldquo o pol~g osfg dn o ojg plke(
[eg mlmhldquo pe|lkojj| voja lhd o dsg d gg veo dsg iohofgs kedg
d mlpjo|( Soegs eg poslklpogm lh o psdkg eo eo keohfgm eg
vo| ojg osg kdhmwkgm dh ojj jg~gj dn kdiigskg( Lh el Cjwg Popgs
vgldquojj mgnlhg dkloj kdiigskg ohm ioag dig ghg dn eg soplmj| g~dj~lhf
peghdighdh( Ve| l l lipdsoh4 Edv mdg dkloj kdiigskg egjp cwlhgg4
Edv md cwlhgg ioag eg id dn dkloj kdiigskg dppdswhllg4 Veo osg
dig wkkgnwj guoipjg4 Fg sgom| d ghfofg
Veo l dklo j kdiigskg ohm edv l l keohflhf
eg kdiigskg johmkopg4[edpplhf vo o dkloj okl~l| jdhf cgndsg dkloj igmlo koig ojdhf d ojjdv
Jgklhal Bli( Vlhhlhf eg Rgsd Idigh d ]swe RID]( Q[(Y2 ^dda 30 lt( PMN(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|
md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom
dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh
dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs
vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg
pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm
d~gs mslha ds o sdwhm dn fdjn4
[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d
wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj
kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg
vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf
dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn
kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg
ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg
kdh~gsoldh(
[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm
ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk
kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj
lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn
psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm
l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3
]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn
l mgnlhlldh( Egsg osg bw o ngv dn edg2
Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf
hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((
sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|
d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I
Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle
kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh
[edp(kdi]I
Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg
m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg
edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj
sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o
3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
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kdiigskg sogf|(
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egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
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oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
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w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
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oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
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eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
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eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
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iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
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d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
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dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
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3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
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eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
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sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
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eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
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eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
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Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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O eg ghm dn eg mo| [osoe kegka egs Nokgcdda pofg ofolh( O mdrgh nslghm
eo~g sgpdhmgm d egs qwgldh ocdw nddm psdkgds( Dhg nslghm fg idsg wg
dw dn o elfe)ghm cjghmgs( Degs mgkslcg veo eg| jlag ohm mdhldquo jlag ocdw eg
idmgj eg| dvh( Ohm eg eo o hgv Nokgcdda igofg2 Egs kdjjgfg sddiiog l
djlkllhf dhjlhg mdholdh nds wppds lh o keosl| eojn)iosoedh( Ohdegs elhf
d elha ocdw didssdv(
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psdkgds velsjlhf lh egs egom(
Sgigicgs [osoeldquo pjoh nds egs mo|4 L mlmhldquo lhkjwmg edpplhf( g eg pgh o
lfhlnlkoh kewha dn egs nsgg lig o vgjj o dig dn egs vdsamo| kdhlmgslhf
ohm ioalhf pwskeog nds egsgjn ohm degs( Fddfjg kojj ojj dn egg lhohkg
lh [osoeldquo mo| eg Rgsd Idigh dn ]swe ds RID]( sbquo]eo jljg idigh l eg
idigh eoldquo keohflhf eg iosaglhf swjg cddarsquo vslg Fddfjg iohoflhf
mlsgkds nds W([( ojg ohm gs~lkg Bli Jgklhal( sbquoLldquo o hgv mgklldh)ioalhf
idigh eo oag pjokg o ewhmsgm iljjldh lig o mo| dh idcljg pedhg
jopdp ohm vlsgm mg~lkg dn ojj alhm( Lldquo o idigh vegsg iosaglhf eoppgh
vegsg lhndsioldh eoppgh ohm vegsg kdhwigs ioag kedlkg eo onngk eg
wkkg ohm noljwsg dn hgosj| g~gs| csohm lh eg vdsjm(rsquo
O [osoe id~gm esdwfe egs mo| eg sgoljgs ohm ~ghmds koig d
egs esdwfe nslghm ohm sgjol~g swgm gupgs ohm kdjjgofwg(
]eg| sgokegm egs vegsg~gs eg ohm egs idcljg mg~lkg vgsg o2 lh cgm
o egs kwclkjg veljg vollhf o dhg dn egs keljmsghldquo okl~llg( Nsdi
eg idigh egs ojosi vgh dnn lh eg idshlhf d pwlhf egs keljmsgh
egsgjn ohm egs mg~lkg d jggp [osoe ghfofgm lh dkloj kdiigskg(
sbquoGhfofgrsquo l eg ag| vdsm( [eg vohldquo o pol~g osfg dn o ojg plke(
[eg mlmhldquo pe|lkojj| voja lhd o dsg d gg veo dsg iohofgs kedg
d mlpjo|( Soegs eg poslklpogm lh o psdkg eo eo keohfgm eg
vo| ojg osg kdhmwkgm dh ojj jg~gj dn kdiigskg( Lh el Cjwg Popgs
vgldquojj mgnlhg dkloj kdiigskg ohm ioag dig ghg dn eg soplmj| g~dj~lhf
peghdighdh( Ve| l l lipdsoh4 Edv mdg dkloj kdiigskg egjp cwlhgg4
Edv md cwlhgg ioag eg id dn dkloj kdiigskg dppdswhllg4 Veo osg
dig wkkgnwj guoipjg4 Fg sgom| d ghfofg
Veo l dklo j kdiigskg ohm edv l l keohflhf
eg kdiigskg johmkopg4[edpplhf vo o dkloj okl~l| jdhf cgndsg dkloj igmlo koig ojdhf d ojjdv
Jgklhal Bli( Vlhhlhf eg Rgsd Idigh d ]swe RID]( Q[(Y2 ^dda 30 lt( PMN(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|
md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom
dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh
dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs
vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg
pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm
d~gs mslha ds o sdwhm dn fdjn4
[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d
wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj
kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg
vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf
dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn
kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg
ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg
kdh~gsoldh(
[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm
ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk
kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj
lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn
psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm
l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3
]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn
l mgnlhlldh( Egsg osg bw o ngv dn edg2
Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf
hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((
sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|
d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I
Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle
kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh
[edp(kdi]I
Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg
m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg
edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj
sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o
3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 614not 303 =lipslh Lhk( Ojj slfe sggs~gm
5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
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kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|
md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom
dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh
dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs
vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg
pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm
d~gs mslha ds o sdwhm dn fdjn4
[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d
wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj
kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg
vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf
dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn
kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg
ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg
kdh~gsoldh(
[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm
ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk
kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj
lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn
psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm
l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3
]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn
l mgnlhlldh( Egsg osg bw o ngv dn edg2
Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf
hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((
sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|
d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I
Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle
kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh
[edp(kdi]I
Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg
m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg
edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj
sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o
3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
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O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 614not 303 =lipslh Lhk( Ojj slfe sggs~gm
5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 814not 303 =lipslh Lhk( Ojj slfe sggs~gm
ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1014not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
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eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
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gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 814not 303 =lipslh Lhk( Ojj slfe sggs~gm
ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 914not 303 =lipslh Lhk( Ojj slfe sggs~gm
Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 914not 303 =lipslh Lhk( Ojj slfe sggs~gm
Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1014not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(