Effective Collaboration Blue Paper by promotional products retailer 4imprint

7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint

1/155nbprnft&idb

L` `lit nvl

Idj jacdrat ndf


2/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle

Idj jacdrat ndf= A hdt blss d` grdwth

afe nffdvat ndf

Slfdwfle idfeuitdr Iharjls Hazjlwdde stafes ajdfl df stagl Fdrbajjy ydue

`nfe hnb surrdufele cy edzlfs d` busninafs* cut fdt tdeay Whnih sllbs dee

cliausl hls gnvnfg a ULE Uajo df idjjacdratndf* splin`niajjy df thl rdjl d` trust

afe butuaj rlsplit nf a suiilssùj idjjacdratnvl l``drt

N ab a idfeuitdr* afe Nb hlrl tdeay td tajo td ydu acdut trust By mdc elplfes

updf nt Uhlrl has td cl* cltwllf bl afe thl drihlstra* af ufshaoacjl cdfe d`

trust* cdrf dut d` butuaj rlsplit* thrdugh whnih wl iaf spnf a busniaj farratnvl

that wl ajj cljnlvl nf* hl says1 Uhlf hl sjdwjy ransls hns hafes

Wnth suctjl afe snjlft sonjj* hl subbdfs thl stranfs d` a sdjntary vndjnf `rdb thl

caio d` thl auentdrnub Uhlf afdthlr Afe afdthlr Yddf thl hajj ns `njjle wnth

a clautnùj* sdarnfg bljdey that swnbs ardufe thl auenlfil as thl blbclrsd` thl Yidttnsh Lfslbcjl baol thlnr way td thl stagl* dfl cy dfl Cy thl tnbl

Hazjlwdde snjlftjy stdps thl irlsilfed wnth thl ijdsnfg d` hns `nst* hl hae

elbdfstratle thl pdnft

Idjjacdratndf iaf eljnvlr abaznfg rlsujts Cut hlrls thl thnfg? rlaj idjjacdratndf

ns ajsd eafglrdus

Ud bafy* idjjacdratndf ns af dvlrwhljbnfgjy pdsntnvl wdre Nt

crnfgs td bnfe utdpnaf idfentndfs whlrl lvlrydfl glts ajdfg

afe wdros nf harbdfy td baol thnfgs happlf àstlr afe

bdrl l``ninlftjy Nts pdrtrayle jnol wdronfg nf af d``nil sta``le

lftnrljy cy Iarl Clars Cut thats must fdt rlajnty

Slaj idjjacdratndf ns acdut stlppnfg dutsnel d` lstacjnshle

rdjls afe traentndfaj nfstntutndfaj struiturls td dius df

rlsujts Slaj idjjacdratndf ns blssy* afe nt nfvdjvls a jdt d`

idjjnsndfs Sdjls dvlrjap* nf`drbatndf glts ensslbnfatle wnth

jnttjl gatlollpnfg* afe authdrnty has a tlfelfiy td glt

usurple cy thl grdup as a whdjl @dr bafy drgafnzatndfs*

nt pushls thlb tdd àr dut d` thlnr idb`drt zdfls cliausl nt

`drils thlb td elaj wnth thl idf`jnit thats a faturaj

cy"prdeuit d` l``litnvl idjjacdratndf

1 Hazjlwdde* Iharjls Iharjls Hazjlwdde= Urustnfg thl Lfslbcjl Iharjls Hazjlwdde= Urustnfg thl Lfslbcjl |Pneld df ULEidb ULE= Nelas wdrth Yprlaenfg* Dit 3;11 Wlc 7 @lc 3;19



Hazjlwdde elsirncls nt thns way=

N* as thl idfeuitdr* havl td idbl td thl rlhlarsaj wnth a iast"nrdf slfsl d

thl dutlr arihntliturl d that busni* wnthnf whnih thlrl ns thlf nbblfsl

plrsdfaj rlledb dr thl blbclrs d thl drihlstra td shnfl Yd nf drelr

dr ajj thns td wdro* dcvndusjy N havl gdt td cl nf a pdsntndf d trust N havl

td trust thl drihlstra* afe* lvlf bdrl iruinajjy* N havl td trust byslj3

L``litnvl idjjacdratndf at af lftlrprnsl jlvlj ns fd en``lrlft

thaf what Hazjlwdde ns elsirncnfg @dr idjjacdratndf td

taol hdje afe clar `runt wnthnf af drgafnzatndf thlrl flles

td cl a `nrb `dufeatndf d` trust that gnvls lbpjdylls thl

idf`nelfil td lxlrinsl thlnr plrsdfaj irlatnvnty wnthnf af

dutlr arihntliturl that dutjnfls thl drgafnzatndfs stratlgni

pjaf Ud put a `nflr pdnft df nt* l``litnvl idjjacdratndf

rlqunrls a `dufeatndf cunjt `rdb a iarl`uj bnx d` thrll

lsslftnaj nfgrlenlfts= trust* lbcrainfg idf`jnit* afe prdvnenfg

af lfvnrdfblft that lfiduragls lbpjdylls td idjjnel afe sharl nelas Uaonfg

thl tnbl td lstacjnsh ajj thrll d` thdsl nf ydur drgafnzatndf wnjj grlatjy cddst

thl suiilss d` ydur idjjacdratnvl l``drts nf sdjvnfg idbpjlx prdcjlbs* cddstnfg

nffdvatndf afe eljnvlrnfg nbprdvle cusnflss rlsujts

Whlf ydu say eafglrdus* ydu e dft rla j jy blaf

EAFGLSD\Y* ed ydu4^lscut fdt jn`l"thrlatlfnfg! Uhns ns rlajjy acdut ufelrstafenfg sidpl afe

thl iujturaj nbpait d` lbcrainfg idjjacdratndf Nf drelr td pujj thns d``* ydurl

gdnfg td aso pldpjl td ihafgl thl way thly clhavl* whnih ns fdt ajways lasy

Idjjacdratndf ns buih bdrl thaf snbpjy purihasnfg tlihfdjdgy? Nts acdut

hljpnfg ydur lbpjdylls thnfo en``lrlftjy acdut hdw thly wdro* baol

elinsndfs afe idbbufniatl

Uhats why nts eafglrdus* cliausl nf drelr td baol thl onfes d` ihafgls

flilssary td cunje trust* lbcrail idf`jnit* afe ajtlr thl wdro lfvnrdfblft* ydu

nflvntacjy start td irdss thl jnfl nftd drgafnzatndfaj iujturl afe plrsdfaj wdro

styjl Uhats ajsd why sd bafy drgafnzatndfs `anj td baol rlaj idjjacdratndf stnio

Uhly edft rlajnzl thl sidpl d` thl ihafgl thlyrl attlbptnfg Yd nts nbpdrtaft

that* rnght `rdb thl glt"gd* ydu taol a slidfe td ufelrstafe thl eafglrdus

asplits d` idjjacdratndf* afe thl pdtlftnaj plrsdfaj afe drgafnzatndfaj strlss that

idbl ajdfg wnth nt Glttnfg a grnp df that fdw wnjj grlatjy nfirlasl ydur ihafils

d` baonfg idjjacdratndf wdro `dr ydur drgafnzatndf

3 Ncne



Nf af artnijl wrnttlf `dr thl Harvare Cusnflss Slvnlw (HCS.* authdr Fnjd`lr

Blrihaft pdnfts dut sdbl d` thl bdrl eafglrdus asplits d` idjjacdratndf wnthnf

af lftlrprnsl At thl tdp d` hlr jnst ns thl nbpait d` abcngunty df nfenvneuaj

lbpjdylls Yhl lxpjanfs=

Uhl ufeablftaj prlbnsl d idjjacdratndf ns that ydu iaf usl nt td

sdjvl idbpjlx prdcjlbs that arl clydfe thl ufitndf d dfl edbanf dr

lxplrtnsl Uhat blafs that laih partninpaft flles td cl idbdrtacjl

wnth a ilrtanf abduft d abcngunty Bdst pldpjl havl cunjt thlnr iarllrs

plrhaps lvlf thlnr nelftntydf clnfg thl lxplrt Uhly edft jnol

lljnfg ngfdraft9

Blrihaft pdnfts dut that idjjacdratndf has a tlfelfiy td irlatl thl sabl

onfe d` abcngunty ardufe rdjls* lsplinajjy whlf a idjjacdratnvl grdup irdssls

elpartblfts dr cusnflss ufnts wnthnf af drgafnzatndf Yhl says=

Sdjls afe rlspdfsncnjntnls nf thl idjjacdratndf spail tlfe fdt td cl

hnlrarihniaj? thly arl dtlf june* ihafgnfg rdb phasl td phasl d thl

wdro Uhns iaf cl lsplinajjy hare dr slfndr lxliutnvls* cliausl nt bay

blaf taonfg d thlnr baftjl d clnfg thl ihnl d afswlrs afe

clidbnfg part d thl trncl d ednfg thnfgs5

Nts ijlar that idjjacdratndf iaf push nfenvneuajs dut d` thlnr idb`drt

zdfl afe aee af aeentndfaj jaylr d` abcngunty ardufe rdjls wnthnf thl

idjjacdratndf spail* cdth d` whnih iaf idf`jnit wnth nfenvneuaj clhavndr

afe* thlrl`drl* drgafnzatndfaj iujturl Nts ajsd ijlar that baonfg thl

shn`t `rdb a bdrl slgblftle dr snjdle struiturl td a idjjacdratnvl

lfvnrdfblft wnjj nfntnajjy iausl panf ardufe hdw thl drgafnzatndf

baols elinsndfs afe sharls nf`drbatndf Blrihaft lxpjanfs nt thns way=

Idjjacdratndf blafs a shnt rdb thnfonfg cng nelas ajdfl* afe bdrl nftd

thl rlaj"tnbl blss d prdcjlb sdjvnfg wnth dthlrs Yhntnfg wdro rdb N tljj*

thly ed td a Wl thnfo tdglthlr apprdaih wnjj applar at nrst td cl ajj acdut

tajonfg Cut thnfonfg tdglthlr ijdsls a gap Cy thnfonfg tdglthlr* pldpjl

iaf thlf ait wnthdut ihlionfg caio nf cliausl thly wlrl thlrl whlf thl

elinsndf gdt bael Uhlyvl ajrlaey hae thl elcatls acdut ajj thl traelds

that aituajjy baol sdblthnfg wdro Cut that blafs drgafnzatndfs splfe bdrl

tnbl nf thl blssy afe tnbl"idfsubnfg up"rdft prdilss d elsngfnfg sdjutndfs

thatjj wdro

Nf aeentndf* thl stuey baols nt acufeaftjy ijlar that n` thlrls fd ijlar vnsndf `rdb

slfndr bafaglblft d` hdw thl drgafnzatndf wnjj clfl`nt `rdb idjjacdratndf* thl

pdtlftnaj clfl`nts d` a bdrl idjjacdratnvl drgafnzatndf arl quniojy bargnfajnzle1;

Uhl stuey suppdrts thl prlbnsl that l``litnvl idjjacdratndf ns as buih acdut trust*lbcrainfg idf`jnit afe prdvnenfg thl rnght lfvnrdfblft as nt ns acdut sd`twarl

afe prdilss Nt ajsd ufelrsidrls thl cusnflss iasl `dr nfvlstnfg thl tnbl afe

l``drt fllele td cunje thl dufeatndf dr l``litnvl idjjacdratndf Ynbpjy put*

idjjacdratndf ns thl uturl d` nffdvatnvl lftlrprnsl

0 Ncne7 Ncne8 Gddgjl Elinsnvl Eliael Slpdrt Slp Gddgjl* Nfi* Fdv 3;1; Wlc ;7 @lc 3;19 :https=$$edisgddgjlidb$ediublft$puc4ne21IG5UpXGfPsu@@5h3pFEvMEpDfLaTemqYq0Qzom Ncne1; Ncne



Why ns idjjacdratndf sd nbpdrtaft `dr thl ùturl4 Cliausl thlrls a rlaj gjdcaj

iujturl shn`t gdnfg df dutsnel thl d``nil afe nts happlfnfg whlthlr drgafnzatndfs

arl rlaey `dr nt dr fdt As pldpjl idftnful td grdw up usnfg slrvnils jnol

@ailcddo* Uwnttlr* afe Erdpcdx* thlyjj cl lxplitnfg td taol aevaftagl d`

sdbl d` thdsl tlihfdjdgnls nf thl wdropjail Uhat sabl Gddgjl stuey pdnfts

dut that dfjy 13 plrilft d` thl lbpjdylls survlyle wlrl satns`nle wnth thl

tlihfdjdgy avanjacjl td thlb at wdro* prl`lrrnfg tddjs thly usl dutsnel d` wdro11

Yd whnjl irlatnfg a trujy idjjacdratnvl drgafnzatndf ns a tdf d` wdro* lxtlrfaj

tlihfdjdgniaj aevafils idbcnfle wnth thl ihafgnfg lxplitatndfs d` ydur ùturl

wdro`dril sllb td nfeniatl that thl drgafnzatndfs d` thl ùturl wnjj flle td cl

a jdt bdrl idjjacdratnvl thaf thly arl fdw td rlbanf idbpltntnvl Ajngfnfg ydur

drgafnzatndf afe prlparnfg `dr a idjjacdratnvl lfvnrdfblft blafs that* as ydu

clgnf td nbpjlblft tddjs that àinjntatl sharnfg airdss elpartblfts afe jdiatndfs*

ydujj havl grlatlr cuy"nf afe a hnghlr elgrll d` utnjnzatndf `rdb ydur pldpjl

cliausl thl `dufeatndf lfacjnfg thlb td idf`nelftjy idjjacdratl ns ajrlaey nf

pjail Uhatjj nfirlasl ydur SDN df tlihfdjdgy nfvlstblfts Bdrl nbpdrtaftjy* ydu

must bnght lfe up wnth happnlr pldpjl ednfg bdrl prdeuitnvl wdro Wdujeft

that cl sdblthnfg4

N` ydurl trynfg td clttlr jlvlragl thl lxplrtnsl d` ydur pldpjl afe thl

aiiubujatle ofdwjlegl afe irlatnvnty d` ydur lftnrl drgafnzatndf*

ydu flle td lbcrail idjjacdratndf N` ydu waft td rlbanf

idbpltntnvl nf thl ùturl* ydu flle td lbcrail idjjacdratndf N`

ydu waft td prdvnel af attraitnvl wdro lfvnrdfblft `dr ùturl

lbpjdylls ransle df @ailcddo afe Uwnttlr* ydu flle td lbcrail

idjjacdratndf Ed ydu sll a pattlrf4

Fdw that ydu ufelrstafe thl pdtlftnaj eafglrs d` idjjacdratndf*

afe why nts wdrth lbcrainfg nf spntl d` thl `dufeatndfaj wdro

thats rlqunrle* jlts glt nftd hdw td glt startle

Unbl td wael nftd thl s qunshy stu``

Wlvl cllf eljnclratljy staynfg away `rdb thl tlihfdjdgy part d` thl

idjjacdratndf idfvlrsatndf `dr a snbpjl rlasdf= @diusnfg df tlihfdjdgy irlatls

a cunje nt afe thly wnjj idbl blftajnty Ynbpjy puttnfg a tddj nf pjail afe

tranfnfg sdbldfl hdw td usl nt edlsft bdtnvatl thlb td aituajjy usl nt td

aiidbpjnsh afythnfg Uhns ns lsplinajjy trul n` thl jlarfnfg iurvl ns hngh dr n`

thl tddj rlqunrls thlb td ihafgl thl way thly wdro Uhl tlihfdjdgy ns snbpjy

11 Gddgjl Elinsnvl Eliael Slpdrt Slp Gddgjl* Nfi* Fdv 3;1; Wlc ;7 @lc 3;19 :https=$$edisgddgjlidb$ediublft$puc4ne21IG5UpXGfPsu@@5h3pFEvMEpDfLaTemqYq0Qzom



thl blafs td ed thlnr wdro Cl`drl ydu iaf glt thlb td lbcrail nt* ydu havl

td ihafgl hdwthly wdro Uhats whlrl dur thrll lsslftnaj nfgrlenlfts d`

idjjacdratndf idbl nf= trust* idf`jnit afe lfvnrdfblft

Uhl nbpdrtafil d` t rustAuthdr afe idfsujtaft Jarry [rusao hae thns td say acdut trust nf a rlilft artnijl

`dr thl Harvare Cusnflss Slvnlw

=

N N hae td pnio thl dfl thnfg td glt rnght acdut afy idjjacdratnvl ldrt*

N wduje ihddsl trust ^ls* trust Bdrl thaf nfilftnvls* tlihfdjdgy* rdjls*

bnssndfs* dr struiturls* nt ns trust that baols idjjacdratndf rlajjy wdro

Uhlrl iaf cl idjjacdratndf wnthdut nt* cut nt wdft cl vlry prdeuitnvl dr

sustanfacjl nf thl jdfg ruf13

Urust* nf a idjjacdratnvl lfvnrdfblft* ns lsslftnaj As ydu pujj

pldpjl `rdb en``lrlft parts d` thl drgafnzatndf tdglthlr td wdrodf a partniujar prdcjlb* ydurl irlatnfg a flw eyfabni As wl

fdtle cl`drl* lxplrts bay fd jdfglr cl lxplrts nf thns idftlxt

Ylfndr jlaelrs arl fdt flilssarnjy thlrl td baol a elinsndf* cut td

partninpatl nf glttnfg thl wdro edfl Sdjls bay cl swntihle ardufe

dr idbpjltljy abcngudus Uhlrls dfjy dfl thnfg that wnjj hdje a

tlab tdglthlr ufelr thdsl inriubstafils afe thats trust

Idfsnelr* aganf* idfeuitdr Iharjls Hazjlwdde What happlfs nf hns silfarnd n`

thl lfslbcjl edlsft trust hns enrlitndf4 Hl lxpjanfs=

Whlf ydurl nf a pdsntndf d fdt trustnfg* what ed ydu ed4 ^du

dvlridbplfsatl Afe nf by gabl* that blafs ydu dvlrglstniujatl ^du

lfe up jnol sdbl onfe d racne wnfebnjj Afe thl cngglr ydur glsturl glts*

thl bdrl njj"elnfle* cjurry afe* rafojy* usljlss nt ns td thl drihlstra ^du

clidbl a ngurl d uf Uhlrls fd trust afybdrl* dfjy rneniujl19

Fd dfl wafts td cl rneniujle Uhats lxaitjy why trust ns sd lsslftnaj wnthnf af

drgafnzatndf N` lvlrydfls a`rane that thlyrl gdnfg td cl rneniujle whlf thlysugglst sdblthnfg flw* ydu iaf guaraftll that nffdvatndf wnjj cl vnrtuajjy fdf"

lxnstlft Wnthdut trust* idjjacdratndf wnjj clidbl jlss afe jlss prdeuitnvl cliausl

fd dfls wnjjnfg td taol afy onfe d` rnso Cunjenfg trust wnthnf ydur drgafnzatndf ns

a slrndus idbbntblft* rlqunrnfg a jdt d` tnbl afe lflrgy td iujtnvatl* cut nts af

lsslftnaj part d` l``litnvl idjjacdratndf

13 [rusao* Jarry HCS Cjdg Fltwdro Wlcjdg pdst Harvare Cusnflss Slvnlw Harvare Cusnflss [ucjnshnfg* < Mujy3;11 Wlc ;7 @lc 3;19 :http=$$cjdgshcrdrg$is$3;11$;7$dflTthnfgTthatTbaolsTidjjacdratndfhtbj6

19 Hazjlwdde* Iharjls Iharjls Hazjlwdde= Urustnfg thl Lfslbcjl Iharjls Hazjlwdde= Urustnfg thl Lfslbcjl| Pneld df ULEidb ULE= Nelas wdrth Yprlaenfg* Dit 3;11 Wlc 7 @lc 3;19



Nf hns artnijl* [rusao dutjnfls a `lw oly stratlgnls `dr iujtnvatnfg trust=

1 [rdbdtl trustwdrthy pldpjl& Aiidrenfg td [rusao* thns ns thl strdfglst

sngfaj ydu iaf slfe lbpjdylls acdut thl `ait that trust ns nbpdrtaft

3 Wdro wnth ydur dwf lbpjdylls& Nf [rusaos vnlw* thns lxtlfes clydfe ydur

enrlit rlpdrts td pldpjl `urthlr edwf thl drgafnzatndfaj struiturl Yplfe

tnbl wdronfg ijdsljy wnth thlb

9 [ucjninzl thl idsts d` enstrust& [rusao cljnlvls that jaio d` trust* cdth

nftlrfajjy afe lxtlrfajjy* nfirlasls trafsaitndf idsts Enstrust* nf hns

vnlw* jlaes ajj onfes d` watihnfg afe rlidrenfg plr`drble cy jawylrs*

aiiduftafts afe aeentndfaj bafaglrs Ajj d` thns nfirlasls dvlrhlae

5 Gnvl pldpjl a rlasdf clydfe thlnr pay td idbl td wdro& Nf [rusaos wdres*

lbcdeynfg ydur stratlgni vnsndf nf a idbbdf farratnvl that lvlrydfl

iaf cljnlvl nf15



Idf`jnit ns thl rddt iausl d` bdst idjjacdratndf ànjurls Idfsnelr thl iasl d` a

ilrtanf Crntnsh blga"grdup fable thl Clatjls Hdw acdut Ynbdf afe Garùfolj4

du glt thl ern`t Uhl pdnft ns* bdst drgafnzatndfs* nfstlae d` glttnfg td thl rddt

iausl* elaj wnth thl sybptdbs d` thl idf`jnit Afe thl sybptdbs jlae thlb td

plr`litjy jdgniaj* cut tdtajjy nfl``litnvl blthdes dr nbprdvnfg thlnr idjjacdratnvl

l``drts Wlnss afe Hughls hnghjnght a lw ijassni bnsstlps drgafnzatndfs baol

whlf trynfg td nbprdvl idjjacdratndf

UlabnfgNf thns iasl* drgafnzatndfs thnfo that idjjacdratndf iaf cl nbprdvle cy ruffnfg

lbpjdylls thrdugh tlabwdro tranfnfg Uhly idvlr idbbdf sucmlits jnol

ijarn`ynfg rdjls afe rlspdfsncnjntnls* idbnfg tdglthlr ardufe idbbdfs gdajs* lti

Cut Wlnss afe Hughls pdnft dut that thns apprdaih* whnjl plr`litjy gdde* ns thl

sdjutndf td thl wrdfg prdcjlb Uhly lxpjanf=

@nrst* thl bdst irntniaj crlaoedwfs nf idjjacdratndf typniajjy diiur fdtdf aituaj tlabs cut nf thl rapne afe ufstruiturle nftlraitndfs cltwllf

enlrlft grdups wnthnf thl drgafnzatndf @dr lxabpjl* sdbldfl rdb S&E

wnjj splfe wllos ufsuiilssujjy trynfg td glt hljp rdb bafuaiturnfg td

ruf a lw tlsts df a flw prdtdtypl Blafwhnjl* pldpjl nf bafuaiturnfg

clgnf td idbpjanf acdut arrdgaft lfgnfllrs rdb S&E lxplitnfg thlb td

erdp lvlrythnfg td hljp wnth afdthlr dfl d S&Es plt prdmlits Ijlarjy*

thl flle dr idjjacdratndf lxtlfes td arlas dthlr thaf a drbaj tlab18

Ulabwdro tranfnfg edlsft sdjvl thl prdcjlb cliausl nt edlsft aeerlss hdw tdelaj wnth idf`jnitnfg cusnflss ùfitndfs afe envnsndfaj gdajs* whnih ns a irntniaj part

d` suiilssùjjy wdronfg airdss drgafnzatndfaj cdufearnls Idf`jnit ns nflvntacjl

afe tlab blbclrs njj"lqunpple td elaj wnth nt

Nfilft nvlsSlware idjjacdratnvl clhavndr afe ydujj glt bdrl idjjacdratnvl

clhavndr Yllbs jdgniaj* rnght4 Nf praitnil* nt edlsft usuajjy wdro that

way Wlnss afe Hughls lxpjanf thl ensirlpafiy thns way=

Af nfilftnvl ns tdd cjuft af nfstrublft td lfacjl dptnbaj rlsdjutndf d

thl huferles d enlrlft trael"ds that flle td cl bael nf a idbpjlx

drgafnzatndf Whats bdrl* dvlrlbphasns df nfilftnvls iaf irlatl a iujturl

nf whnih pldpjl say* N thl idbpafy waftle bl td ed that* thly wduje

cunje nt nftd by idbp pjaf Nrdfniajjy* diusnfg df nfilftnvls as a blafs td

lfiduragl idjjacdratndf iaf lfe up ufelrbnfnfg nt1>

18 Ncne1> Wlnss* Ml* afe Mdfathdf Hughls Waft Idjjacdratndf4= Aiilptafe Aitnvljy BafaglIdf`nit Wlcjdg



Nf shdrt* nts d`tlf thl iasl that thl lxtra l``drt rlqunrle td wdro wnth nfenvneuajs

nf dthlr parts d` thl drgafnzatndf* cdth nf tlrbs d` tnbl afe pdtlftnaj `rustratndf*

dutwlngh thl pdtlftnaj rlware Yd* fdt surprnsnfgjy* lbpjdylls ihddsl td dius df

thlnr dwf nfenvneuaj wdro nfstlae d` idjjacdratnfg

Ytruiturl

Uhns ns a ijassni bnsstlp? thl cljnl` that n` ydu irlatl dppdrtufntnls`dr pldpjl td glt tdglthlr* idjjacdratndf wnjj must happlf

Ytruiturls a prltty crdae tlrb that nfijuels ajj onfes d` thnfgs jnol

purihasnfg sd`twarl* irlatnfg irdss"`ufitndfaj tlabs dr elvljdpnfg

prdilssls that pujj varndus pldpjl dr elpartblfts tdglthlr td

plr`drb oly `ufitndfs dr td baol irntniaj elinsndfs Wlnss afe Hughls sub nt up

suiinfitjy* crnfgnfg pldpjl tdglthlr ns vlry en``lrlft rdb glttnfg thlb

td idjjacdratl3;

Uhly prdvnel af njjustratndf nf whnih a idbpafy elvljdps af nftlrfaj sd`twarlsystlb `dr sucbnttnfg NU suppdrt rlqulsts Uhl pdnft d` thl systlb ns td ljnbnfatl

idf`jnit rljatle td prndrntnzatndf cltwllf elpartblft bafaglrs afe td lfacjl NU

td slrvnil thl drgafnzatndfs flles whnjl l``ninlftjy utnjnznfg thlnr rlsdurilsa

plr`litjy jdgniaj afe struituraj apprdaih Wlnss afe Hughls lxpjanf what

happlfs flxt=

Elspntl panfstaonfg prdilss elsngf* rlsujts arl ensappdnftnfg Ud avdne

thl nflvntacjl idfjnits cltwllf cusnflss ufnts afe NU dvlr prdmlit

prndrntnzatndf* bafaglrs nf thl cusnflss ufnts quniojy jlarf td crnfg

thlnr rlqulsts td thdsl thly ofdw nf thl NU drgafnzatndf rathlr thaf

lftlrnfg thl rlqulsts nftd thl flw systlb Idfslqulftjy* NU

prdlssndfajs assubl that afy prdmlit nf thl systlb ns a jdwlr prndrnty

urthlr ensiduragnfg usl d thl systlb [ldpjls nfacnjnty td elaj

llitnvljy wnth idfjnit has ufelrbnfle a flw prdilss splinniajjy

elsngfle td dstlr drgafnzatndfaj idjjacdratndf31

Uhl rlaj taolaway hlrl ns that idf`jnit ns fdt sdblthnfg td cl avdnele Idf`jnit ns

as lsslftnaj td l``litnvl idjjacdratndf as trust Uhly wdro hafe"nf"hafe td `dstlr

idfentndfs `dr rlaj nffdvatndf Wlnss afe Hughls lxpjanf thl rdjl d` idf`jnit

thns way=

Uhl ensagrllblfts sparole cy enlrlfils nf plrsplitnvl* idbpltlfinls*

aiilss td nfdrbatndf* afe stratlgni dius wnthnf a idbpafy aituajjy

glflratl buih d thl vajul that iaf idbl rdb idjjacdratndf airdss

pdst Harvare Cusnflss Slvnlw Harvare Cusnflss [ucjnshnfg* Bar 3;;



drgafnzatndfaj cdufearnls Ijashls cltwllf partnls arl thl iruincjls

nf whnih irlatnvl sdjutndfs arl elvljdple afe wnsl trael"ds abdfg

idbpltnfg dcmlitnvls arl bael Yd nfstlae d trynfg snbpjy td rleuil

ensagrllblfts* slfndr lxliutnvls flle td lbcrail idfjnit afe* must as

nbpdrtaft* nfstntutndfajnzl blihafnsbs dr bafagnfg nt33

Gnvl idf` j nit a cng hugYd what iaf ydu ed td baol ydur drgafnzatndf bdrl aelpt at lbcrainfg afeelajnfg wnth idf`jnit4 Wlnss afe Hughls prdvnel sdbl ijlar tlihfnquls that iaf

hljp irlatl a iujturl that rlajnzls thl idjjacdratnvl clfl`nts d` idf`jnit Uhly

envnel thlnr sugglstndfs nftd twd en``lrlft iatlgdrnls= bafagnfg ensagrllblfts at

thl pdnft d` idf`jnit afe bafagnfg idf`jnit updf lsiajatndf

Hdw td bafagl ensagrllblfts at thl pdnft

d` idf` j nitWlnss afe Hughls dutjnfl thrll idbpdflfts that* n` nbpjlblftle* iaf hljp irlatl

a iujturl nf whnih ydur lbpjdylls arlft a`rane td elaj wnth idf`jnit afe* nf `ait*

lbcrail nt as af dppdrtufnty td baol elinsndfs that jlae td nbprdvle rlsujts `dr

ydur drgafnzatndf

1 Havl a idbbdf blthde `dr rlsdjvnfg idf`jnit& Uhlrl arl

jdts d` en``lrlft blthdes dr idf`jnit rlsdjutndf* cut thl

oly aiidrenfg td Wlnss afe Hughls ns td havl ijlar stlps

`dr lbpjdylls td `djjdw afe td havl thl idf`jnit rlsdjutndf

prdilss nftlgratle nftd thl dthlr lsslftnaj cusnflss prdilssls

d` thl drgafnzatndf Edft ajjdw nt td cl a slparatl `ufitndf*

cliausl that nfirlasls thl ihafils that ntjj ensapplar nftd

thl caiogrdufe n` nts fdt aitnvljy pushle cy bafaglblft

Uhl gdaj ns td havl ydur idf`jnit rlsdjutndf prdilss clidbl a

rlgujar part d` cusnflss aitnvntnls jnol irlatnfg a prdpdsaj `dr

nftlgratle slrvnils* wdronfg df S&E prdtdtypls* lti

3 [rdvnel irntlrna dr baonfg trael"d``s& [rdvnenfg ijlar

guneafil `dr lbpjdylls df hdw td apprdaih thl nflvntacjl trael"d``s

rlsujt `rdb elajnfg wnth idbpltnfg prndrntnls afe iaf grlatjy nbprdvl

idjjacdratndf wnthnf ydur drgafnzatndf Wlnss afe Hughls pdnft dut that

thns nsft flilssarnjy lasy* cut prdvnenfg idftlxt dr lbpjdylls hljps nf

oly ways @nrst* nt shdws that bafaglblft ufelrstafes idf`jnit ns part d`

ruffnfg a idbpjlx drgafnzatndf Ylidfe* nt gnvls ydur lbpjdylls dcmlitnvl

`dius td gunel thlb nftd prdeuitnvl idfvlrsatndfs acdut hdw td rlaih a

sdjutndf tdglthlr

33 Ncne



9 \sl lsiajatnfg idf`jnit as af dppdrtufnty `dr idaihnfg& Nf bdst

drgafnzatndfs* thl faturaj tlfelfiy ns td onio idf`jnits up thl bafaglblft

ihanf `dr suplrvnsdrs td aeerlss Uhl rlsujt= Bafaglrs whd arl rlbdvle

`rdb thl idf`jnit splfe thlnr tnbl trynfg td rlsdjvl nt Fdt nelaj cy afy

blafs Nfstlae d` àjjnfg prly td that iyijl* Wlnss afe Hughls sugglst

nfvlstnfg that tnbl nftd wdronfg wnth thl lbpjdyll lxplrnlfinfg thl

idf`jnit enrlitjy Slsnst thl tlbptatndf td try afe sdjvl thl prdcjlb afe*

nfstlae* idaih thl lbpjdyll df dthlr idursls d` aitndf dr pdtlftnaj

dutidbls td nfvlstngatl Nt taols bdrl tnbl up `rdft* cut lvlftuajjy

lbpjdylls clgnf td elaj wnth thl idf`jnits df thlnr dwf wnthdut nfvdjvnfg

a bafaglr

Hdw td bafagl idf` j nit

updf lsiajat ndfFdt lvlry idf`jnit iaf cl rlsdjvle enrlitjy cy thl pldpjl

nfvdjvle Ydbltnbls idf`jnits iaf clidbl idbpjlx afe thlyjj

flle td cl rlsdjvle hnghlr up thl drgafnzatndfaj ihanf Uhl oly

td bafagnfg idf`jnit whlf nts lsiajatle up thl bafaglblft

ihanf* aiidrenfg td Wlnss afe Hughls* ns td fdt dfjy baol surl

nts rlsdjvle idfstruitnvljy* cut td taol thl dppdrtufnty td bdelj

elsnrle clhavndrs* tdd

1 Havl a rlqunrlblft d` mdnft lsiajatndf& Uhns ns a stranght`drware idfilpt

Nfstlae d` laih nfenvneuaj nfvdjvle nf a idf`jnit gdnfg td thlnr rlsplitnvl

bafaglr afe lsiajatnfg thl sntuatndf* whnih irlatls a slrnls d` slgblftle

vnlwpdnfts afe sdjutndfs* Wlnss afe Hughls sugglst a prdilss `dr

iddrenfatle lsiajatndf [rlslft thl ensagrllblft mdnftjy td thl apprdprnatl

cdss dr cdssls Why ns that a gdde nela4 Uhly say nt hljps ljnbnfatl thl

surprnsl afe suspnindf rljatle td a dfl"snele lsiajatndf* whnih ns what

usuajjy iausls eabagl td nftlrfaj rljatndfshnps

3 Bafaglrs shduje rlsdjvl lsiajatle idf`jnits enrlitjy wnth thlnr

iduftlrparts& Uhns ns afdthlr stranght`drware sugglstndf Wlnss afe Hughls

rlidbblfe a `drbaj* iden`nle pdjniy nf whnih bafaglrs agrll td hafejl

lsiajatle ensputls enrlitjy wnth laih dthlr Uhns avdnes a lw thnfgs

@nrst* thly edft baol thl nssul wdrsl cy onionfg nt lvlf ùrthlr up thl

bafaglblft ihanf Ylidfe* nt avdnes thl flgatnvl l``lits d` a ufnjatlraj

elinsndf `rdb sdbldfl hnghlr up nf thl drgafnzatndf* whnih `rlqulftjy

crlles rlslftblft afe iduje pdtlftnajjy baol ùturl idf`jnits

bdrl slvlrl

9 Baol thl prdilss trafsparlft& A idbbdf bnstaol ns td hafe edwf thl

elinsndf dfil nts cllf bael cy a bafglr wnth fd lxpjafatndf dthlr thaf*

Hlrl nt ns Fdw glt thns edfl Wlnss afe Hughls sugglst taonfg tnbl



td lxpjanf thl trael"d``s that wlrl wlnghle as part d` thl elinsndf afe

lxpjanfnfg thl prdilss usle td rlsdjvl thl idf`jnit* wnjj gd a jdfg way nf

garflrnfg trust Nf aeentndf* nt gnvls lbpjdylls guneafil df hdw td aeerlss

thl idf`jnits thly `ail as part d` thlnr eanjy wdro

Uhl rdjl d` lfvn rdfblft

Fdw that wlvl idvlrle thl rdjls d` cdth trust afe idf`jnit nf slttnfg thl stagl

`dr l``litnvl idjjacdratndf Wdronfg df thdsl twd thnfgs wnjj hljp ydu cunje a

strdfg `dufeatndf `dr idjjacdratndf df af lftlrprnsl jlvlj* gnvnfg ydur pldpjl

thl idf`nelfil td prlslft flw nelas afe a path `dr elajnfg wnth thl pdtlftnaj

idf`jnits that thdsl flw nelas irlatl Uhl flxt stlp ns td prdvnel af lfvnrdfblft

that hljps iatajyzl idjjacdratndf (Wlrl gdnfg dr thl idjjacdratndf lqunvajlft

d` spraynfg jnghtlr `june df a iabp`nrl. Uhl gdaj ns slrndus idjjacdratnvl hlat

aiidbpafnle cy af abaznfg enspjay d` crnghtflss

Nf bafy ways* thl rdjl d` lfvnrdfblft ns rlajjy as snbpjl as thl

njjustratndf nbpjnls Uhl clst thnfg ydu iaf hdpl td aiidbpjnsh ns

td prdvnel rlgujar dppdrtufntnls `dr a envlrsl grdup d` pldpjl td

idjjnel afe sharl what thlyrl up td @dr prdd` d` that idfilpt*

wl jddo td a 3;1; ULE Uajo cy authdr Ytlvlf Mdhfsdf Mdhfsdf

splinajnzls nf stueynfg thl nftlrslitndf d` sinlfil* tlihfdjdgy

afe plrsdfaj lxplrnlfil Nf thns ULE Uajo* Mdhfsdf tajos acdut

whlrl gdde nelas idbl `rdb afe hdw lfvnrdfblft ns a irntniaj

idftrncutdr td thl glflratndf d` rlajjy gddenelas

Ud lxpjanf why lfvnrdfblft ns nbpdrtaft* Mdhfsdf travljs way

caio td thl 10



_ARjbdst ajj d thl nbpdrtaft crlaothrdugh nelas ene fdt happlf ajdfl

nf thl jac* nf rdft d thl bnirdsidpl Uhly happlfle at thl idflrlfil

tacjl at thl wllojy jac blltnfg* whlf lvlrycdey gdt tdglthlr afe sharle

thlnr onfe d jatlst eata afe nfenfgs* dtlftnbls whlf pldpjl sharle thl

bnstaols thly wlrl havnfg* thl lrrdr* thl fdnsl nf thl sngfaj thly wlrl

ensidvlrnfg Afe sdblthnfg acdut that lfvnrdfblftafe Nvl startle

iajjnfg nt thl jnqune fltwdro* whlrl ydu havl jdts d enlrlft nelas that

arl tdglthlr* enlrlft caiogrdufes* enlrlft nftlrlsts* mdstjnfg wnth

laih dthlr* cdufinfg d laih dthlr that lfvnrdfblft ns* nf ait* thl

lfvnrdfblft that jlaes td nffdvatndf35

Idjjacdratndf wnjj rlqunrl af lfvnrdfblft that ajjdws pldpjl td

idjjnel afe sharl nelas* whlthlr that cl nf plrsdf dr vnrtuajjy Uhl

idjjnsndfs arl what jlae td thl Lurloa! bdblfts that iaf ernvl

nffdvatndf Uhlrls a rlasdf Ytlvl Mdcs `abdusjy put thl dfjy slt

d` cathrddbs nf thl lftnrl [nxar d``nil nf thl cunjenfgs atrnub

[nxars Crae Cnre* thl enrlitdr d` Uhl Nfirlencjls afe Satatdunjjl*

sane* Uhl atrnub nfntnajjy bnght sllb jnol a wastl d` spail cut

Ytlvl rlajnzle that whlf pldpjl ruf nftd laih dthlr* whlf thly

baol lyl idftait* thnfgs happlf3

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