In House Leadership Blue Paper by promotional products retailer 4imprint
Social Commerce Blue Paper by Promotional Products Retailer 4imprint
Transcript of Social Commerce Blue Paper by Promotional Products Retailer 4imprint
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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[dklo j Kdiigskg
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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elpgs kdwlhldquo eosgm [pdln|]I pjo|jl( O eg wsh dnn eg ojosi eg pjd dw
egs mo|2 ghm alm dnn d keddj kdiiwg vdsa kdiiwg oag alm d vli
jgdh( Nlhojj| egs g|g ndkw ghdwfe d kegka egs Nokgcddauml hgvnggm
vegsg eg gg eo egs lgs)lh)jov eo eosgm o jlha( Vdwjmhldquo elcgmpsgom jdda fdsfgdw lh egs hgvj| sgpolhgm fwg cgmsddi4
Vegh [osoeldquo mdhg vle Nokgcdda eg id~g dh d Fsdwpdhuml d gg ln
egsg osg oh| jdkoj mgoj eo lhgsg egs( [eg mdghldquo nlhm oh|elhf nds
egsgjn cw eg eosg o mgoj vle egs cg nslghm nds o hgv plrro pjokg
lh egs nslghmldquo hglfecdseddm( ]lig d edp dw dn cgm ohm nokg eg mo|(
Mwslhf egs idshlhf csgoa o vdsa [osoe oag o idigh d ddfjg egs csdegsldquo
nlohkgldquo vgmmlhf cdosm dh Plhgsg[I ohm sgplh d dhg dn egs dvh cdosm opedd dn eg msg eg ohm egs ngjjdv oghmoh vljj cg vgoslhf(
Ohm bw cgndsg egomlhf dnn d o igglhf eg kegka egs vdsa giolj nlhmlhf o
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[eg njof eg giolj pjohhlhf d kdhslcwg jogs(
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idcljg opp2 [egldquo dhj| dhg kegka)lh ovo| nsdi o nsgg ohmvlke(
Mwslhf egs ongshddh csgoa egldquo coka dh Nokgcdda pdlhf qwgldh ocdw o
pdlcjg pwskeog dn o nddm psdkgds( Md egs nslghm ved ojsgom| dvh dhg fg o
jd dn wg dw dn l4 Ds mdg l bw oag wp ~ojwocjg kdwhgs pokg4 Veo lrg ohm
csohm md eg| sgkdiighm4 Veo ookeigh osg iw)eo~g4
]wshlhf egs ilhm coka d vdsa eg kegka dw o Nokgcdda dsg hgvj| jowhkegm
c| dhg dn egs kdipoh|ldquo ~ghmds( [eg hdg eo o kdwpjg dn egs lhmws| kdhok
eo~g ojsgom| sbquoJlagmrsquo dhg dn eg ~ghmdsldquo hgv psdmwk( [eg vgg el d egswpgs~lds ved l o o somg edv vegsg eg ~ghmds vljj eo~g o cdde(
Ongs vdsa [osoe keownngws egs alm d vli jgdh( Lhplsgm c| eg nl vli
lhswkds [osoe ali dig idii| cjdffgs sg~lgv ocdw hgv vdsadw M^M
ohm pwskeog dhg esdwfe egs Oiordhuml idcljg opp(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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O eg ghm dn eg mo| [osoe kegka egs Nokgcdda pofg ofolh( O mdrgh nslghm
eo~g sgpdhmgm d egs qwgldh ocdw nddm psdkgds( Dhg nslghm fg idsg wg
dw dn o elfe)ghm cjghmgs( Degs mgkslcg veo eg| jlag ohm mdhldquo jlag ocdw eg
idmgj eg| dvh( Ohm eg eo o hgv Nokgcdda igofg2 Egs kdjjgfg sddiiog l
djlkllhf dhjlhg mdholdh nds wppds lh o keosl| eojn)iosoedh( Ohdegs elhf
d elha ocdw didssdv(
Nlhojj| [osoe g egs lPedhg ojosi ohm msln dnn d jggp vle ~lldh dn nddm
psdkgds velsjlhf lh egs egom(
Sgigicgs [osoeldquo pjoh nds egs mo|4 L mlmhldquo lhkjwmg edpplhf( g eg pgh o
lfhlnlkoh kewha dn egs nsgg lig o vgjj o dig dn egs vdsamo| kdhlmgslhf
ohm ioalhf pwskeog nds egsgjn ohm degs( Fddfjg kojj ojj dn egg lhohkg
lh [osoeldquo mo| eg Rgsd Idigh dn ]swe ds RID]( sbquo]eo jljg idigh l eg
idigh eoldquo keohflhf eg iosaglhf swjg cddarsquo vslg Fddfjg iohoflhf
mlsgkds nds W([( ojg ohm gs~lkg Bli Jgklhal( sbquoLldquo o hgv mgklldh)ioalhf
idigh eo oag pjokg o ewhmsgm iljjldh lig o mo| dh idcljg pedhg
jopdp ohm vlsgm mg~lkg dn ojj alhm( Lldquo o idigh vegsg iosaglhf eoppgh
vegsg lhndsioldh eoppgh ohm vegsg kdhwigs ioag kedlkg eo onngk eg
wkkg ohm noljwsg dn hgosj| g~gs| csohm lh eg vdsjm(rsquo
O [osoe id~gm esdwfe egs mo| eg sgoljgs ohm ~ghmds koig d
egs esdwfe nslghm ohm sgjol~g swgm gupgs ohm kdjjgofwg(
]eg| sgokegm egs vegsg~gs eg ohm egs idcljg mg~lkg vgsg o2 lh cgm
o egs kwclkjg veljg vollhf o dhg dn egs keljmsghldquo okl~llg( Nsdi
eg idigh egs ojosi vgh dnn lh eg idshlhf d pwlhf egs keljmsgh
egsgjn ohm egs mg~lkg d jggp [osoe ghfofgm lh dkloj kdiigskg(
sbquoGhfofgrsquo l eg ag| vdsm( [eg vohldquo o pol~g osfg dn o ojg plke(
[eg mlmhldquo pe|lkojj| voja lhd o dsg d gg veo dsg iohofgs kedg
d mlpjo|( Soegs eg poslklpogm lh o psdkg eo eo keohfgm eg
vo| ojg osg kdhmwkgm dh ojj jg~gj dn kdiigskg( Lh el Cjwg Popgs
vgldquojj mgnlhg dkloj kdiigskg ohm ioag dig ghg dn eg soplmj| g~dj~lhf
peghdighdh( Ve| l l lipdsoh4 Edv mdg dkloj kdiigskg egjp cwlhgg4
Edv md cwlhgg ioag eg id dn dkloj kdiigskg dppdswhllg4 Veo osg
dig wkkgnwj guoipjg4 Fg sgom| d ghfofg
Veo l dklo j kdiigskg ohm edv l l keohflhf
eg kdiigskg johmkopg4[edpplhf vo o dkloj okl~l| jdhf cgndsg dkloj igmlo koig ojdhf d ojjdv
Jgklhal Bli( Vlhhlhf eg Rgsd Idigh d ]swe RID]( Q[(Y2 ^dda 30 lt( PMN(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|
md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom
dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh
dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs
vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg
pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm
d~gs mslha ds o sdwhm dn fdjn4
[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d
wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj
kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg
vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf
dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn
kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg
ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg
kdh~gsoldh(
[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm
ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk
kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj
lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn
psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm
l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3
]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn
l mgnlhlldh( Egsg osg bw o ngv dn edg2
Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf
hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((
sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|
d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I
Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle
kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh
[edp(kdi]I
Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg
m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg
edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj
sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o
3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
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O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Ioalhf ghg dn dklo j kdiigskg2
L ldquo oj j ocdw ghfofgigh([dkloj [osoe voag wp d egs lPedhguml ojosi pjo|lhf o dhf eg mlkd~gsgm dh egs
elpgs kdwlhldquo eosgm [pdln|]I pjo|jl( O eg wsh dnn eg ojosi eg pjd dw
egs mo|2 ghm alm dnn d keddj kdiiwg vdsa kdiiwg oag alm d vli
jgdh( Nlhojj| egs g|g ndkw ghdwfe d kegka egs Nokgcddauml hgvnggm
vegsg eg gg eo egs lgs)lh)jov eo eosgm o jlha( Vdwjmhldquo elcgmpsgom jdda fdsfgdw lh egs hgvj| sgpolhgm fwg cgmsddi4
Vegh [osoeldquo mdhg vle Nokgcdda eg id~g dh d Fsdwpdhuml d gg ln
egsg osg oh| jdkoj mgoj eo lhgsg egs( [eg mdghldquo nlhm oh|elhf nds
egsgjn cw eg eosg o mgoj vle egs cg nslghm nds o hgv plrro pjokg
lh egs nslghmldquo hglfecdseddm( ]lig d edp dw dn cgm ohm nokg eg mo|(
Mwslhf egs idshlhf csgoa o vdsa [osoe oag o idigh d ddfjg egs csdegsldquo
nlohkgldquo vgmmlhf cdosm dh Plhgsg[I ohm sgplh d dhg dn egs dvh cdosm opedd dn eg msg eg ohm egs ngjjdv oghmoh vljj cg vgoslhf(
Ohm bw cgndsg egomlhf dnn d o igglhf eg kegka egs vdsa giolj nlhmlhf o
sgqwg ~lo Jgldquo Fln L d kdhslcwg d o edvgs fln nds o kdjjgofwg gupgklhf
o coc|( sbquoVle eg| eom sdjjgs jlag eo vegh i| alm vgsg coclgrsquo eg elha(
[eg njof eg giolj pjohhlhf d kdhslcwg jogs(
O jwhkelig eg egom dw d egs no~dslg wc edp ohm kegka lh ~lo egs gjpuml
idcljg opp2 [egldquo dhj| dhg kegka)lh ovo| nsdi o nsgg ohmvlke(
Mwslhf egs ongshddh csgoa egldquo coka dh Nokgcdda pdlhf qwgldh ocdw o
pdlcjg pwskeog dn o nddm psdkgds( Md egs nslghm ved ojsgom| dvh dhg fg o
jd dn wg dw dn l4 Ds mdg l bw oag wp ~ojwocjg kdwhgs pokg4 Veo lrg ohm
csohm md eg| sgkdiighm4 Veo ookeigh osg iw)eo~g4
]wshlhf egs ilhm coka d vdsa eg kegka dw o Nokgcdda dsg hgvj| jowhkegm
c| dhg dn egs kdipoh|ldquo ~ghmds( [eg hdg eo o kdwpjg dn egs lhmws| kdhok
eo~g ojsgom| sbquoJlagmrsquo dhg dn eg ~ghmdsldquo hgv psdmwk( [eg vgg el d egswpgs~lds ved l o o somg edv vegsg eg ~ghmds vljj eo~g o cdde(
Ongs vdsa [osoe keownngws egs alm d vli jgdh( Lhplsgm c| eg nl vli
lhswkds [osoe ali dig idii| cjdffgs sg~lgv ocdw hgv vdsadw M^M
ohm pwskeog dhg esdwfe egs Oiordhuml idcljg opp(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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O eg ghm dn eg mo| [osoe kegka egs Nokgcdda pofg ofolh( O mdrgh nslghm
eo~g sgpdhmgm d egs qwgldh ocdw nddm psdkgds( Dhg nslghm fg idsg wg
dw dn o elfe)ghm cjghmgs( Degs mgkslcg veo eg| jlag ohm mdhldquo jlag ocdw eg
idmgj eg| dvh( Ohm eg eo o hgv Nokgcdda igofg2 Egs kdjjgfg sddiiog l
djlkllhf dhjlhg mdholdh nds wppds lh o keosl| eojn)iosoedh( Ohdegs elhf
d elha ocdw didssdv(
Nlhojj| [osoe g egs lPedhg ojosi ohm msln dnn d jggp vle ~lldh dn nddm
psdkgds velsjlhf lh egs egom(
Sgigicgs [osoeldquo pjoh nds egs mo|4 L mlmhldquo lhkjwmg edpplhf( g eg pgh o
lfhlnlkoh kewha dn egs nsgg lig o vgjj o dig dn egs vdsamo| kdhlmgslhf
ohm ioalhf pwskeog nds egsgjn ohm degs( Fddfjg kojj ojj dn egg lhohkg
lh [osoeldquo mo| eg Rgsd Idigh dn ]swe ds RID]( sbquo]eo jljg idigh l eg
idigh eoldquo keohflhf eg iosaglhf swjg cddarsquo vslg Fddfjg iohoflhf
mlsgkds nds W([( ojg ohm gs~lkg Bli Jgklhal( sbquoLldquo o hgv mgklldh)ioalhf
idigh eo oag pjokg o ewhmsgm iljjldh lig o mo| dh idcljg pedhg
jopdp ohm vlsgm mg~lkg dn ojj alhm( Lldquo o idigh vegsg iosaglhf eoppgh
vegsg lhndsioldh eoppgh ohm vegsg kdhwigs ioag kedlkg eo onngk eg
wkkg ohm noljwsg dn hgosj| g~gs| csohm lh eg vdsjm(rsquo
O [osoe id~gm esdwfe egs mo| eg sgoljgs ohm ~ghmds koig d
egs esdwfe nslghm ohm sgjol~g swgm gupgs ohm kdjjgofwg(
]eg| sgokegm egs vegsg~gs eg ohm egs idcljg mg~lkg vgsg o2 lh cgm
o egs kwclkjg veljg vollhf o dhg dn egs keljmsghldquo okl~llg( Nsdi
eg idigh egs ojosi vgh dnn lh eg idshlhf d pwlhf egs keljmsgh
egsgjn ohm egs mg~lkg d jggp [osoe ghfofgm lh dkloj kdiigskg(
sbquoGhfofgrsquo l eg ag| vdsm( [eg vohldquo o pol~g osfg dn o ojg plke(
[eg mlmhldquo pe|lkojj| voja lhd o dsg d gg veo dsg iohofgs kedg
d mlpjo|( Soegs eg poslklpogm lh o psdkg eo eo keohfgm eg
vo| ojg osg kdhmwkgm dh ojj jg~gj dn kdiigskg( Lh el Cjwg Popgs
vgldquojj mgnlhg dkloj kdiigskg ohm ioag dig ghg dn eg soplmj| g~dj~lhf
peghdighdh( Ve| l l lipdsoh4 Edv mdg dkloj kdiigskg egjp cwlhgg4
Edv md cwlhgg ioag eg id dn dkloj kdiigskg dppdswhllg4 Veo osg
dig wkkgnwj guoipjg4 Fg sgom| d ghfofg
Veo l dklo j kdiigskg ohm edv l l keohflhf
eg kdiigskg johmkopg4[edpplhf vo o dkloj okl~l| jdhf cgndsg dkloj igmlo koig ojdhf d ojjdv
Jgklhal Bli( Vlhhlhf eg Rgsd Idigh d ]swe RID]( Q[(Y2 ^dda 30 lt( PMN(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|
md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom
dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh
dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs
vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg
pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm
d~gs mslha ds o sdwhm dn fdjn4
[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d
wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj
kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg
vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf
dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn
kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg
ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg
kdh~gsoldh(
[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm
ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk
kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj
lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn
psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm
l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3
]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn
l mgnlhlldh( Egsg osg bw o ngv dn edg2
Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf
hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((
sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|
d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I
Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle
kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh
[edp(kdi]I
Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg
m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg
edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj
sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o
3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 614not 303 =lipslh Lhk( Ojj slfe sggs~gm
5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 814not 303 =lipslh Lhk( Ojj slfe sggs~gm
ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
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keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
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kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
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pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
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eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
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eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
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Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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O eg ghm dn eg mo| [osoe kegka egs Nokgcdda pofg ofolh( O mdrgh nslghm
eo~g sgpdhmgm d egs qwgldh ocdw nddm psdkgds( Dhg nslghm fg idsg wg
dw dn o elfe)ghm cjghmgs( Degs mgkslcg veo eg| jlag ohm mdhldquo jlag ocdw eg
idmgj eg| dvh( Ohm eg eo o hgv Nokgcdda igofg2 Egs kdjjgfg sddiiog l
djlkllhf dhjlhg mdholdh nds wppds lh o keosl| eojn)iosoedh( Ohdegs elhf
d elha ocdw didssdv(
Nlhojj| [osoe g egs lPedhg ojosi ohm msln dnn d jggp vle ~lldh dn nddm
psdkgds velsjlhf lh egs egom(
Sgigicgs [osoeldquo pjoh nds egs mo|4 L mlmhldquo lhkjwmg edpplhf( g eg pgh o
lfhlnlkoh kewha dn egs nsgg lig o vgjj o dig dn egs vdsamo| kdhlmgslhf
ohm ioalhf pwskeog nds egsgjn ohm degs( Fddfjg kojj ojj dn egg lhohkg
lh [osoeldquo mo| eg Rgsd Idigh dn ]swe ds RID]( sbquo]eo jljg idigh l eg
idigh eoldquo keohflhf eg iosaglhf swjg cddarsquo vslg Fddfjg iohoflhf
mlsgkds nds W([( ojg ohm gs~lkg Bli Jgklhal( sbquoLldquo o hgv mgklldh)ioalhf
idigh eo oag pjokg o ewhmsgm iljjldh lig o mo| dh idcljg pedhg
jopdp ohm vlsgm mg~lkg dn ojj alhm( Lldquo o idigh vegsg iosaglhf eoppgh
vegsg lhndsioldh eoppgh ohm vegsg kdhwigs ioag kedlkg eo onngk eg
wkkg ohm noljwsg dn hgosj| g~gs| csohm lh eg vdsjm(rsquo
O [osoe id~gm esdwfe egs mo| eg sgoljgs ohm ~ghmds koig d
egs esdwfe nslghm ohm sgjol~g swgm gupgs ohm kdjjgofwg(
]eg| sgokegm egs vegsg~gs eg ohm egs idcljg mg~lkg vgsg o2 lh cgm
o egs kwclkjg veljg vollhf o dhg dn egs keljmsghldquo okl~llg( Nsdi
eg idigh egs ojosi vgh dnn lh eg idshlhf d pwlhf egs keljmsgh
egsgjn ohm egs mg~lkg d jggp [osoe ghfofgm lh dkloj kdiigskg(
sbquoGhfofgrsquo l eg ag| vdsm( [eg vohldquo o pol~g osfg dn o ojg plke(
[eg mlmhldquo pe|lkojj| voja lhd o dsg d gg veo dsg iohofgs kedg
d mlpjo|( Soegs eg poslklpogm lh o psdkg eo eo keohfgm eg
vo| ojg osg kdhmwkgm dh ojj jg~gj dn kdiigskg( Lh el Cjwg Popgs
vgldquojj mgnlhg dkloj kdiigskg ohm ioag dig ghg dn eg soplmj| g~dj~lhf
peghdighdh( Ve| l l lipdsoh4 Edv mdg dkloj kdiigskg egjp cwlhgg4
Edv md cwlhgg ioag eg id dn dkloj kdiigskg dppdswhllg4 Veo osg
dig wkkgnwj guoipjg4 Fg sgom| d ghfofg
Veo l dklo j kdiigskg ohm edv l l keohflhf
eg kdiigskg johmkopg4[edpplhf vo o dkloj okl~l| jdhf cgndsg dkloj igmlo koig ojdhf d ojjdv
Jgklhal Bli( Vlhhlhf eg Rgsd Idigh d ]swe RID]( Q[(Y2 ^dda 30 lt( PMN(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|
md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom
dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh
dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs
vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg
pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm
d~gs mslha ds o sdwhm dn fdjn4
[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d
wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj
kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg
vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf
dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn
kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg
ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg
kdh~gsoldh(
[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm
ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk
kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj
lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn
psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm
l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3
]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn
l mgnlhlldh( Egsg osg bw o ngv dn edg2
Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf
hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((
sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|
d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I
Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle
kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh
[edp(kdi]I
Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg
m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg
edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj
sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o
3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 614not 303 =lipslh Lhk( Ojj slfe sggs~gm
5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
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csohm( 3=
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7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
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eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
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Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
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eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
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psdidlhf lgjn d hgv kwdigs(
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pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
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eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|
md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom
dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh
dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs
vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg
pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm
d~gs mslha ds o sdwhm dn fdjn4
[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d
wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj
kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg
vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf
dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn
kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg
ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg
kdh~gsoldh(
[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm
ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk
kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj
lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn
psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm
l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3
]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn
l mgnlhlldh( Egsg osg bw o ngv dn edg2
Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf
hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((
sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|
d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I
Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle
kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh
[edp(kdi]I
Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg
m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg
edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj
sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o
3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
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5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
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dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
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lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
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o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
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[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
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kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
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O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
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Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
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hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh
cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo
ahdv ds sw( Jgg Sold JggSold(kdi
Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm
ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I
Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj
mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj
kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda
dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh
swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd
cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|
dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova
o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg
lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha
dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(
Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo
dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg
eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh
eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g
veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm
ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo
swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj
l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm
iosag ohm dpgsog |dws cwlhg dmo|(rsquo=
]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm
eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2
5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^
kdiigskloj nds psdmwk eo lhgsg egi(7
5 pgskgh dn W([( iospedhg dvhgs eo~g wgm
egls mg~lkg d ioag o pwskeog(gt
]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(
Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36
pgskgh dn el lig( 6
Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(
ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(
ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo
LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 614not 303 =lipslh Lhk( Ojj slfe sggs~gm
5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls
psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5
Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg
nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle
lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg
psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf
|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk
QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg
dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg
o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo
pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt
Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el
Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid
eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l
mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda
d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg
eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo
gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm
psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg
gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(
Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg
ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm
cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o
kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds
ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig
Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo
eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg
dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(
Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh
dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh
sgjgog)s)vo~g)d)idcljg)igmlo)kdhwipldh)q=)ws~g|)G350lt)fjdcoj)sgwj$ (5 sbquoOfghk| Hgv2 303 Mlfloj Lhnwghkg Lhmgu [edv Lhgshg o Jgomlhf Lhnwghkg lh Kdhwigs Pwskeolhf
Kedlkg(rsquo Njgleioh)Eljjosm[I( Njgleioh)Eljjosm Boh( 303( Vgc( 37 Ops( 303(ep2$$ngleioheljjosm(kdi$303$0$$303)mlfloj)lhnwghkg)lhmgu)edv)lhgshg)o)jgomlhf)lhnwghkg)lh)kdhwigs)pwskeolhf)kedlkg$ (
lt Homgow Owmsg|( sbquoKdhwigs Pwjg ohm eg Cghg d [dkloj Kdiigskg(rsquo DhgClfPjohg Cjdf( DhgClfPjohg Dk( 30( Vgc( 37 Ops( 303(ep2$$cjdf(dhgclfpjohg(kdi$30$0$$kdhwigs)pwjg)ohm)eg)cghg)d)dkloj)kdiigskg$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 814not 303 =lipslh Lhk( Ojj slfe sggs~gm
ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1114not 303 =lipslh Lhk( Ojj slfe sggs~gm
oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
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eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
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gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
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cwlhg kwdigs osg jlagj| sg~lgvlhf l psdmwk ds gs~lkg dh o wgs sg~lgv
ohm dkloj hgvdsalhf lg vegegs eg kdipoh| eo polm nds pjokgigh dh eg
lg ds hd( Csloh [djl pslhklpoj o Ojliggs Fsdwp o sggoske)cogm om~lds|
nlsi o| eo dhg dn eg fsgog i|e dn hgv igmlo l eo dkloj hgvdsa
nokljlog kdh~gsoldh ocdw |dws dsfohlroldh eo vdwjm hd degsvlg oag
pjokg ln eg dsfohlroldh vgsghldquo psggh( [ljj lldquo howsoj d ngos eo c| ksgolhf
o kdh~gsoldh |dw ilfe cg ndskgm d fl~g wp dig oidwh dn kdhsdj d~gs |dws
csohm( ]el eg o| l o iloag(
sbquoVeljg vg osg igowsgm c| dws okldh ohm vdsm vg osg ojd igowsgm c| dws
lhokldh ohm ljghkgrsquo eg vslg( sbquoDhkg |dw whmgsohm veo pgdpjg o| ohm mdhldquo
o| edv eg| kdhhgk veo eg| eosg edv eg| mlkd~gs ohm ioag mgklldh
ohm ved lhnjwghkg egi ohm ved eg| lhnjwghkg o cjwgpslh nds ghfofgigh
gigsfg( Pgdpjg vljj ojvo| oja hellip vle ds vledw |dw( ]eg qwgldh |dw eo~g
d ohvgs osg veo md |dw voh egi d o| ohm veo md |dw voh egi d
md4rsquo 0
[osoeldquo ow o o Fdwsig Flrid Nokgcdda noh mdghldquo cghgnl eg dsg ds
[osoe ln eg dsg mdghldquo s| d jgosh nsdi egs o jgo o iwke o [osoe ilfe
jgosh nsdi eg dsg( Ilag [ljg dn eg C3C Fwlmg d [dkloj Igmlo kdiposg
Nokgcdda noh d kdilk cdda lh eg ndjjdvlhf ohojdf|2 sbquoLn |dw kdjjgkgm kdilk
cdda veo vdwjm |dw soegs eo~g 0000 kdilk eo osghldquo vdse oh|elhf
ds 00 kdilk eo vdwjm ngke o elfe pslkg o oh| owkldh4 Oiogws kdjjgk noh
ohm fl~g egigj~g o clf po dh eg coka nds eg hwicgs dn noh eg| eo~g(
[diglig eg hwicgs dn noh l wgm lhgshojj| o eg ag| ds dhj| igowsg dn
wkkg( Cw o noh ved sbquoJlagrsquo |dws pofg ohm egh hg~gs ghfofg vle |dws
kdhgh lh oh| vo| l hd vdse o nsokldh dn eg noh ved sgom |dws pd
sbquoJlagrsquo egi eosg egi kdiigh dh egi ohm ok dh egi( Psd bwmfg egls
gnnds cogm dh ghfofgm noh(rsquo
C| ghfoflhf kwdigs lh kdh~gsoldh gmwkoldh psdmwk mg~gjdpigh ohm
ghgsolhigh cwlhgg egjp d eopg ln hd ghlsgj| kdhsdj eg kdh~gsoldh
osdwhm egls psdmwk ds gs~lkg o kdh~gsoldh eo l fdlhf d eoppgh oh|vo|(
]eg| nlhm dw ved egls sgoj nohrdquoegls ^LP kwdigsrdquoosg edv eg| elha ohm
veo eg| voh(
Sgom| g ghfofgLn Fdwsig Flrid l fdlhf d o| lh cwlhg l hggm d nlfwsg dw edv d
0 [djl Csloh( sbquo]eg gt Pljjos d [dkloj Kdiigskg2 Whmgsohmlhf eg P|kedjdf| d Ghfofgigh(rsquo [dkloj Igmlo ]dmo|( [dkloj Igmlo ]dmo| JJK 7 Ops( 303( Vgc( 37 Ops( 303( ep2$$dklojigmlodmo|(kdi$ cslohdjl$=5=73$gt)pljjos)dkloj)kdiigskg)whmgsohmlhf)p|kedjdf|)ghfofgigh (
[ljg Ilag( sbquoEdv d Psd~g dwldquosg o [dkloj Igmlo Oiogws(rsquo ]eg C3C Fwlmg d [dkloj Igmlo( ]eg C3C Fwlmg d[dkloj Igmlo lt Ops( 303( Vgc( 37 Ops( 303(ep2$$vvv(c3cdklojigmlofwlmg(kdi$303$0=$0lt$edv)d)psd~g)|dwsg)o)dkloj)igmlo)oiogws$ (
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ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 814not 303 =lipslh Lhk( Ojj slfe sggs~gm
ghfofg l kwdigs lh dkloj kdiigskg( Ndswhogj| egsg osg o hwicgs dn
oppsdokeg l koh oag dig dn velke vljj cg o cggs nl nds eg dsg eoh
degs( Egsg osg bw o ngv2
Wgs solhf ohm sg~lgv2 ]egg osg oidhf eg gosjlg ddj dn dkloj kdiigskg
ohm ojdhg eo~g sg~djwldhlrgm eg vo| kdhwigs ioag mgklldh( Ohm |g dig
cwlhgg io| ljj sgl eg msl~g d dpgh wp egls psdmwk ds gs~lkg d eg
pdlcljl| dn hgfol~g kdiigh ohm oag gp d mgjgg hgfol~g solhf ohm
sg~lgv( L el ngos jgflliog4 Coroos~dlkg[I o dkloj dnvosg ohm moo ohoj|lk
kdipoh| hdg eo oksd ojj dn l W([( kjlgh 50 pgskgh dn psdmwk solhf osg
ndws ds nl~g os(3 Idsgd~gs lg ~llds ved lhgsok vle cde sg~lgv ohm
kwdigs qwgldh ohm ohvgs osg 07 pgskgh idsg jlagj| d ioag o pwskeog
veljg ~lllhf o lg ohm eg| pghm pgskgh idsg eoh ~llds ved mdhldquo
lhgsok vle wgs)fghgsogm kdhgh(
Ohm vegh hgfol~g solhf ohm sg~lgv md eoppgh4 Lhgom dn velgvoelhf
sg~lgv ohm solhf cwlhgg edwjm elha dn hgfol~g sg~lgv o dppdswhllg2
O wgs sg~lgv ndswi l o nsgg ndkw fsdwp vle o kdipoh|ldquo cg
kwdigs o poslklpoh( O hdgm ocd~g egg kdh~gsoldh vljj fd
dh vegegs ds hd |dw poslklpog d |dw ilfe o vgjj cg eg ed
ohm eo~g o ~dlkg lh eg kdh~gsoldh(
Id kwdigs osg o~~| ghdwfe d cg wplkldw dn oh| psdmwk ds
gs~lkg eo dhj| eo fjdvlhf sg~lgv ohm ahdv eo egsg l ojvo| o
jgo dhg pgsdh lh g~gs| ksdvm ved vdhldquo g~gs cg olnlgm( Hgfol~g
sg~lgv gocjle edhg|(
Hgfol~g sg~lgv fl~g o cwlhg eg keohkg d edv edv l dj~g
psdcjgi( Pwcjlkojj| dj~lhf o kwdigsldquo psdcjgi eo liigowsocj|
idsg ~ojwg eoh oh| hwicgs dn psolg)nljjgm cw hdhpgklnlk 7)os
sg~lgv(
Fsdwp cw|2 ]el l eg psoklkg dn dnngslhf o psdmwk ds gs~lkg o lfhlnlkohj|
sgmwkgm pslkg dh eg kdhmlldh eo o kgsolh hwicgs dn cw|gs ioag o pwskeog
elha Fsdwpdh ohm Jl~lhf[dkloj[I( Fsdwp cw| eo~g eg pdghloj d gupdg o
cwlhg d ioh| hgv kwdigs( Edvg~gs fdlhf lhd o fsdwp)cw| psdidldh
vledw o djlm pjoh sla hd dhj| jdlhf oh dppdswhl| d kdh~gs mgoj)ggags
lhd pgsiohgh kwdigs cw ojd fghgsolhf hgfol~g sg~lgv(
3 sbquo]eg Howsoj Wclqwl| d eg B)kws~g(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$c~)cjdf$howsoj)wclqwl|)b)kws~g(
sbquo[dkloj Kdiigskg [ollk(rsquo Coroos~dlkg( Coroos~dlkg( Vgc( 37 Ops( 303(ep2$$vvv(coroos~dlkg(kdi$dkloj)kdiigskg)ollk
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 914not 303 =lipslh Lhk( Ojj slfe sggs~gm
Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 914not 303 =lipslh Lhk( Ojj slfe sggs~gm
Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds
cwlhgg liljos d |dws4 Okkdsmlhf d Jdkoj Dnngs Hgvdsa eg
dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm
ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk
ohm gs~lkg1 kjdelhf ohm okkgdslg1 ohm alm(=
Kdiposg mgoj lg ohm hgfdlog gsi(
Ghwsg eo |dw eo~g eg lh~ghds| ohm onn d eohmjg oh dhjowfe dn
hgv kwdigs(
Eo~g o sogf| psgposgm d wsh kdwpdh sgmggigs lhd sgpgo
kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka
edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(
Ojedwfe ioh| cwlhgg kdhlmgs fsdwp)cw| psdidldh o o
iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj
vledw fdlhf csdag( Cg sgom| d wpgjj(
]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig
kwdigs(
O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh
sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj
dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs
iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh
pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs
dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj
gnngk dn Plhgsg lh o igohlhfnwj vo| cg|dhm bw sonnlkrsquo o| Jggho Sod dn
]gkeKswhke[I( sbquoHdv lg jlag FLJ] ohm degs voh d gg edv eg| koh wg eg
sonnlk ohm eoslhf nsdi Plhgsg d egjp kdh~gsldh(rsquo7
Njoe ojg2 Ojd ahdvh o sbquomgoj)dn)eg)mo|rsquo njoe ojg dnngs o mgoj dh o lhfjg
psdmwk vlelh o jlilgm lig pgsldm dngh vle o ilhliwi ohm iouliwi dn
ojg ohm eg ggp mlkdwh odklogm vle o fsdwp cw|( Ojedwfe hd o hgv
kdhkgp njoe ojg gupjdl eg sbquokjlka cgndsg lldquo d~gsrsquo liigmlok| dn dkloj igmlo(
Veljg el oppsdoke eo somlldhojj| cggh wgm d whjdom gukg lh~ghds| dh
o dkloj kdiigskg jg~gj wkkgnwj njoe ojg eo~g egjpgm csohm d iosag
egigj~g ohm gupohm egls cog dn kwdigs ved vljj po| nwjj pslkg nds egls
psdmwk( Nds guoipjg vegh nsofsohkg mglfhgs [olh Posnwi djm -77 kohmjg
dh o njoe ojg lg nds -37 eg kdipoh| hdgm ~llds d l dvh vgclg bwipgm
nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu
g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(
= Iosmgh Powj( sbquo[og d eg Fsdwp)Cw| Holdh2 Egoje| 5 d -3(gtgtC lh 30(rsquo [dkloj Kdiigskg ]dmo|([dkloj Kdiigskg ]dmo| 37 Ios( 30( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$og)d)eg)fsdwp)cw|)holdh)egoje|)5)d)3)gtgtc)lh)30)ag|)osgpds$ (
7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1014not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo
[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa
]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj
kwdigs(rsquogt
[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv
iwke eg| eosg(
]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d
eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg
Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh
|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(
sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds
igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d
soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh
o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm
osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm
igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw
ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn
g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|
oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds
sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6
N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg
gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg
mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh
whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh
Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg
psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj
dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske
ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg
veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt
Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf
dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo
gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(
6 sbquoKelkdldquo Okelg~g d~gs 300 Lhksgog lh Kdh~gsldh vle Coroos~dlkg Kdh~gsoldh(rsquo Coroos~dlkg(Coroos~dlkg Boh( 303( Vgc( 3gt Ops( 303( ep2$$vvv(coroos~dlkg(kdi$sgdwskg$kog)wmlg$kelkd))okelg~g)d~gs)300)lhksgog)kdh~gsldh)coroos~dlkg)kdh~gsoldh(
5 Jwr Oejg|( sbquoFoigdp d B(K( Pghhg| [ew Nokgcdda [dsg(rsquo Cjddicgsf( Cjddicgsf J(P( 33 Ngc( 303( Vgc( 3gt Ops( 303( ep2$$vvv(cjddicgsf(kdi$hgv$303)03)6$)kdiigskg)slp)o)fop)d)pghhg|)ew)okgcdda) dsg)sgolj(eij(
lt Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg
ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf
gupgslghkg(30
sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh
elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|
dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L
l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag
l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L
cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg
ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke
degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj
|dws moo(rsquo 3
Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l
ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l
ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog
ommlldhoj dkloj kdiigskg igedm2
Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo
Sglke o|( sbquoVg ojvo| gjj dws igskeoh ―eosg vle |dws
noh eg cgelhm eg kghg(ldquo Ln |dw mglfh bgvgjs| eosg vle
egi eg psdkg( Wpjdom liofg dn eg wmld pd gogs dn hgv
psdmwk ohm gg egls sgokldh fg d ahdv egi cggs ioag egg
ghfofgigh lhgsglhf(
Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda
nls(rsquo
^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm
psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo
Nokgcdda om ohm dkloj gjgighrdquosbquo[dsgoldquo dsg swkwsg
gipeolrg dkloj gjgigh jlag kdiigh pgs goke dn eg psdmwk
ohm o ksd)pjondsi eosg cdu( ]el swkwsg eo ksgogm vedjg hgv
vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh
ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg
gupdgm d eg dsg(rsquo 33
^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh
lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag
30 sbquoN)kdiigskg L Vgjj dh L Vo| d -0 Cljjldh Iosagpjokg2 [dsg|o z [IL(rsquo [dkloj Igmlo Lhnwghkg2Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 35 Ngc( 303( Vgc( 3gt Ops( 303(ep2$$dklojigmlolhnwghkg(kdi$303$03$35$)kdiigskg)l)vgjj)dh)l)vo|)d)0)cljjldh)iosagpjokg)dsg|o$ (
3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (
33 Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1214not 303 =lipslh Lhk( Ojj slfe sggs~gm
sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg
kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm
~lmgd pjondsi lmgdFghlg[I ohm Fsoh Ksdvgjj dn ^lmgd)Kdiigskg(dsf hdg
eo Vgc wocljl| pgklojl sgpds eo eg o~gsofg hgv vgclg ~llds pghm
7 d 0 gkdhm dh o vgclg( sbquo]eg idhg| |dw lh~g d msov ~llds d |dws lg
esdwfe [goske Ghflhg Dplilroldh [goske Ghflhg Iosaglhf cjdf pdlhf
ds oh| degs oklk lhldquo vgjj pgh whjg |dw osg wsg |dw koh vlh d~gs |dws
~llds vlelh edg 0 gkdhmrsquo Holsl o|( sbquo]eo igoh |dw eo~g d kson o
kdipgll~g sogf| nds qwlkaj| gocjlelhf eg ksgmlcljl| dn |dws lg ohm eg
keosokgs dn |dws kdipoh| lh oh gidldhojj| kdipgjjlhf vo|(rsquo3 ]eg pols jl
egg ommlldhoj sgodh ve| wgs)fghgsogm ~lmgd l gnngkl~g vlelh o dkloj
kdiigskg sogf|(
( L cwljm sw vle kdhwigs( Vegh digdhg koh okwojj| gg ohm
egos o pgsdh ved eo keosokgsllk ohm kdhwigs gupgslghkg liljos
d eg ~lgvgs eg| osg idsg jlagj| d cgjlg~g eo glidhloj d cg
oweghlk ohm ew cg idsg sgpdhl~g ohm jd|oj(
3( Pggs osg idsg lhnjwghloj eoh csohm( sbquoLn gjp owfe
w oh|elhf l l eg pdvgs eo lhml~lmwoj koh eo~g lh
pgswomlhf egls pggsrsquo Holsl o|( sbquo]eo pdvgs l
oipjlnlgm vle ~lmgd glidhloj vegsg vdwjm)cg kwdigs
koh okwojj| gg ohm egos eg lhlmg kddp nsdi jlag)ilhmgm
lhml~lmwoj( G~gh lh dws kgjgcsl|)dcggm kwjwsg eg cg
pdagpgsdh nds o hgv cwlhg ilfe ~gs| vgjj cg jlgsojj|
eg flsj hgu mdds(rsquo
( Jdvgs psdmwkldh kd( Whjlag o jlka om koipolfh id
kdhwigs)fghgsogm ~lmgd osg pddsj| jl fsolh| ohm eo~g
eo nwh hgu)mdds)hglfecds ~lcg d egi( ]eg kdhgh hd
eg sgdjwldh l veo ioag egg ~lmgd hdgvdse|(
=( L egjp cwljm |dws dkloj igmlo noh cog( O psd~gh dkloj ~lmgd
iosaglhf oklk l nds csohm d pjokg kdhwigs ~lmgd glidhloj
slfe dh egls dvh Nokgcdda pofg ohm degs dkloj igmlo lg(
sbquo]glidhloj ~lmgd pjokgm dh o csohmldquo Nokgcdda pofg eo~g psd~gh
d fghgsog jd dn vdsm)dn)idwe cwrr esdwfe ommlldhoj ~lgv ohm
kdiighrsquo Holsl o|( C| ngowslhf |dws dvh kwdigs ohm noh o
eg sbquoosrsquo dn |dws ~lmgd eg| osg idsg jlagj| d lhksgog egls vdsm)
dn)idwe iosaglhf dh |dws cgeojn ohm cgkdig g~ohfgjl nds |dws
csohm( 3=
3 Ksdvgjj Fsoh( sbquo7 Sgodh Ve| Kdhwigs ^lmgd ]glidhloj Osg Fsgo ds G)kdiigskg(rsquo ^lmgd)Kdiigskg(dsf( ^lmgd Kdiigskg Kdhdslwi Ops( 303( Vgc( 36 Ops( 303(ep2$$~lmgd)kdiigskg(dsf$303$0=$7)sgodh)ve|)kdhwigs)~lmgd)glidhloj)osg)fsgo)ds)g)kdiigskg$ (
3= Lclm(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1314not 303 =lipslh Lhk( Ojj slfe sggs~gm
]eg dklo j j| ghfofgm kdipoh|Jgldquo vsop wp vle dws kdhwigs [dkloj [osoe ohm dws alkegh dsg Fdwsig
Flrid( Fdwsig Flrid ahdv eo l kohldquo cgo dhjlhg sgoljgs dh pslkg d l
eo d gp wp d dnngs ohdegs jg~gj dn gs~lkg ln lldquo fdlhf d vlh [osoeldquo cwlhg(
]eg dsg pw eg ndjjdvlhf pjoh dn ghfofgigh lhd okldh2
Omm wgs solhf ohm sg~lgv d l dhjlhg dsg( [digdhg nsdi egdsg ojvo| ohvgs qwgldh ohm sgpdhm d hgfol~g sg~lgv(
O ngv dp sg~lgvgsrdquo^LP kwdigsrdquoqwlkaj| gocjle egls dvh
sgpwoldh o gupgs vlelh eg fsdvlhf Fdwsig Flrid kdiiwhl|(
Ved mdghldquo voh d lioflhg eligjn ds egsgjn o eg hgu dp kegn4
Cgflh pdlhf sgklpg)dn)eg)mo| nddm sghm ohm nddmlg qwgldh
dh l Nokgcdda pofg( ]esdwfe vgg ohm pd gipjd|gg oag
kwdigs ojdhf vle egi d edwgvosg edv fl~lhf noh ohm
ndjjdvgs o hgoa pgoa o hgv psdmwk(
Lh~lg o ngv dn l cg kwdigs d eosg eg ds| cgelhm oheglsjddi noilj| sgklpg dh ~lmgd ed lh eg dsg( ]eg dsg pd
eg ~lmgd dh l vgclg ohm Nokgcdda pofg ohm swh egi lh)dsg(
Kwdigs ved poslklpog gosh mlkdwh(
Gupgsligh vle oh dhjlhg njoe ojg dn o jlhg dn mlhhgsvosg eo vo
ocdw d fd dw dn psdmwkldh( Lh eg po el igskeohmlg
vdwjm eo~g lipj| cggh pw dw dh o ojg ocjg1 vle eg
njoe ojg eg dsg dnngsgm o mggp mlkdwh vle eg fdoj dn
psdidlhf lgjn d hgv kwdigs(
Cgflh d lh~glfog eg pdlcljllg nds o fsdwp)cw| psdidldhligm nds psg)]eohafl~lhf vegh pdghloj kwdigs vljj cg
pjohhlhf clf noilj| igoj ohm nlhojlrlhf egls Keslio jl(
]esdwfe egg gp Fdwsig Flrid cgflh lhgfsolhf o dkloj kdiigskg
sogf| lhd l d~gsojj cwlhg psoklkg( [osoe os d wsh d eg dsg nls
veghg~gs egldquo jddalhf nds o fdwsig dplhldh ohm eg dsg pw lgjn lh o
sdhf pdlldh d kdipgg nds [osoeldquo Rgsd Idigh dn ]swe(
[iojj cwlhg kdhwjoh Bgnn Adseoh o| eo ios cwlhgg dmo| sgojlrg eodkloj l hd bw o jo|gs d omm d egls iosaglhf cw oh gghloj kdipdhgh
eo eo d cg coagm lhd g~gs| opgk dn eg cwlhg( sbquoLn |dw elha ocdw l eg
dkloj ~gsldh dn oh|elhf l idsg ghfoflhf ohm vljj dw)pgsndsi edg eo osg
hdh)dkloj( Lhldquo el edv cwlhg eo ojvo| vdsagm4 Ln vd kdipohlg ohm egls
dnngslhf osg pgskgl~gm o lmghlkoj eg idsg dklojj| ghfoflhf kdipoh| l wsg
d vlh eg cwlhg(rsquo37
37 Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(
7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint
httpslidepdfcomreaderfullsocial-commerce-blue-paper-by-promotional-products-retailer-4imprint 1414
=lipslh gs~g idsg eoh 00000 cwlhgg vle lhhd~ol~g psdidldhoj lgi esdwfedw eg Whlgm [og
Kohomo Whlgm Alhfmdi ohm Lsgjohm( L psdmwk dnngslhf lhkjwmg fl~govo| cwlhg fln pgsdhojlrgm fln
gicsdlmgsgm opposgj psdidldhoj pgh so~gj iwf dg cof vogs cdjg Pd)l Hdg kwdi kojghmos
ohm ioh| degs psdidldhoj lgi( Nds ommlldhoj lhndsioldh jdf dh d vvv(=lipslh(kdi(