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7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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egs mo|2 ghm alm dnn d keddj kdiiwg vdsa kdiiwg oag alm d vli

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vegsg eg gg eo egs lgs)lh)jov eo eosgm o jlha( Vdwjmhldquo elcgmpsgom jdda fdsfgdw lh egs hgvj| sgpolhgm fwg cgmsddi4

Vegh [osoeldquo mdhg vle Nokgcdda eg id~g dh d Fsdwpdhuml d gg ln

egsg osg oh| jdkoj mgoj eo lhgsg egs( [eg mdghldquo nlhm oh|elhf nds

egsgjn cw eg eosg o mgoj vle egs cg nslghm nds o hgv plrro pjokg

lh egs nslghmldquo hglfecdseddm( ]lig d edp dw dn cgm ohm nokg eg mo|(

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nlohkgldquo vgmmlhf cdosm dh Plhgsg[I ohm sgplh d dhg dn egs dvh cdosm opedd dn eg msg eg ohm egs ngjjdv oghmoh vljj cg vgoslhf(

Ohm bw cgndsg egomlhf dnn d o igglhf eg kegka egs vdsa giolj nlhmlhf o

sgqwg ~lo Jgldquo Fln L d kdhslcwg d o edvgs fln nds o kdjjgofwg gupgklhf

o coc|( sbquoVle eg| eom sdjjgs jlag eo vegh i| alm vgsg coclgrsquo eg elha(

[eg njof eg giolj pjohhlhf d kdhslcwg jogs(

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jd dn wg dw dn l4 Ds mdg l bw oag wp ~ojwocjg kdwhgs pokg4 Veo lrg ohm

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eo~g ojsgom| sbquoJlagmrsquo dhg dn eg ~ghmdsldquo hgv psdmwk( [eg vgg el d egswpgs~lds ved l o o somg edv vegsg eg ~ghmds vljj eo~g o cdde(

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7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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O eg ghm dn eg mo| [osoe kegka egs Nokgcdda pofg ofolh( O mdrgh nslghm

eo~g sgpdhmgm d egs qwgldh ocdw nddm psdkgds( Dhg nslghm fg idsg wg

dw dn o elfe)ghm cjghmgs( Degs mgkslcg veo eg| jlag ohm mdhldquo jlag ocdw eg

idmgj eg| dvh( Ohm eg eo o hgv Nokgcdda igofg2 Egs kdjjgfg sddiiog l

djlkllhf dhjlhg mdholdh nds wppds lh o keosl| eojn)iosoedh( Ohdegs elhf

d elha ocdw didssdv(

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psdkgds velsjlhf lh egs egom(

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lfhlnlkoh kewha dn egs nsgg lig o vgjj o dig dn egs vdsamo| kdhlmgslhf

ohm ioalhf pwskeog nds egsgjn ohm degs( Fddfjg kojj ojj dn egg lhohkg

lh [osoeldquo mo| eg Rgsd Idigh dn ]swe ds RID]( sbquo]eo jljg idigh l eg

idigh eoldquo keohflhf eg iosaglhf swjg cddarsquo vslg Fddfjg iohoflhf

mlsgkds nds W([( ojg ohm gs~lkg Bli Jgklhal( sbquoLldquo o hgv mgklldh)ioalhf

idigh eo oag pjokg o ewhmsgm iljjldh lig o mo| dh idcljg pedhg

jopdp ohm vlsgm mg~lkg dn ojj alhm( Lldquo o idigh vegsg iosaglhf eoppgh

vegsg lhndsioldh eoppgh ohm vegsg kdhwigs ioag kedlkg eo onngk eg

wkkg ohm noljwsg dn hgosj| g~gs| csohm lh eg vdsjm(rsquo

O [osoe id~gm esdwfe egs mo| eg sgoljgs ohm ~ghmds koig d

egs esdwfe nslghm ohm sgjol~g swgm gupgs ohm kdjjgofwg(

]eg| sgokegm egs vegsg~gs eg ohm egs idcljg mg~lkg vgsg o2 lh cgm

o egs kwclkjg veljg vollhf o dhg dn egs keljmsghldquo okl~llg( Nsdi

eg idigh egs ojosi vgh dnn lh eg idshlhf d pwlhf egs keljmsgh

egsgjn ohm egs mg~lkg d jggp [osoe ghfofgm lh dkloj kdiigskg(

sbquoGhfofgrsquo l eg ag| vdsm( [eg vohldquo o pol~g osfg dn o ojg plke(

[eg mlmhldquo pe|lkojj| voja lhd o dsg d gg veo dsg iohofgs kedg

d mlpjo|( Soegs eg poslklpogm lh o psdkg eo eo keohfgm eg

vo| ojg osg kdhmwkgm dh ojj jg~gj dn kdiigskg( Lh el Cjwg Popgs

vgldquojj mgnlhg dkloj kdiigskg ohm ioag dig ghg dn eg soplmj| g~dj~lhf

peghdighdh( Ve| l l lipdsoh4 Edv mdg dkloj kdiigskg egjp cwlhgg4

Edv md cwlhgg ioag eg id dn dkloj kdiigskg dppdswhllg4 Veo osg

dig wkkgnwj guoipjg4 Fg sgom| d ghfofg

Veo l dklo j kdiigskg ohm edv l l keohflhf

eg kdiigskg johmkopg4[edpplhf vo o dkloj okl~l| jdhf cgndsg dkloj igmlo koig ojdhf d ojjdv

Jgklhal Bli( Vlhhlhf eg Rgsd Idigh d ]swe RID]( Q[(Y2 ^dda 30 lt( PMN(

7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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O eg ghm dn eg mo| [osoe kegka egs Nokgcdda pofg ofolh( O mdrgh nslghm

eo~g sgpdhmgm d egs qwgldh ocdw nddm psdkgds( Dhg nslghm fg idsg wg

dw dn o elfe)ghm cjghmgs( Degs mgkslcg veo eg| jlag ohm mdhldquo jlag ocdw eg

idmgj eg| dvh( Ohm eg eo o hgv Nokgcdda igofg2 Egs kdjjgfg sddiiog l

djlkllhf dhjlhg mdholdh nds wppds lh o keosl| eojn)iosoedh( Ohdegs elhf

d elha ocdw didssdv(

Nlhojj| [osoe g egs lPedhg ojosi ohm msln dnn d jggp vle ~lldh dn nddm

psdkgds velsjlhf lh egs egom(

Sgigicgs [osoeldquo pjoh nds egs mo|4 L mlmhldquo lhkjwmg edpplhf( g eg pgh o

lfhlnlkoh kewha dn egs nsgg lig o vgjj o dig dn egs vdsamo| kdhlmgslhf

ohm ioalhf pwskeog nds egsgjn ohm degs( Fddfjg kojj ojj dn egg lhohkg

lh [osoeldquo mo| eg Rgsd Idigh dn ]swe ds RID]( sbquo]eo jljg idigh l eg

idigh eoldquo keohflhf eg iosaglhf swjg cddarsquo vslg Fddfjg iohoflhf

mlsgkds nds W([( ojg ohm gs~lkg Bli Jgklhal( sbquoLldquo o hgv mgklldh)ioalhf

idigh eo oag pjokg o ewhmsgm iljjldh lig o mo| dh idcljg pedhg

jopdp ohm vlsgm mg~lkg dn ojj alhm( Lldquo o idigh vegsg iosaglhf eoppgh

vegsg lhndsioldh eoppgh ohm vegsg kdhwigs ioag kedlkg eo onngk eg

wkkg ohm noljwsg dn hgosj| g~gs| csohm lh eg vdsjm(rsquo

O [osoe id~gm esdwfe egs mo| eg sgoljgs ohm ~ghmds koig d

egs esdwfe nslghm ohm sgjol~g swgm gupgs ohm kdjjgofwg(

]eg| sgokegm egs vegsg~gs eg ohm egs idcljg mg~lkg vgsg o2 lh cgm

o egs kwclkjg veljg vollhf o dhg dn egs keljmsghldquo okl~llg( Nsdi

eg idigh egs ojosi vgh dnn lh eg idshlhf d pwlhf egs keljmsgh

egsgjn ohm egs mg~lkg d jggp [osoe ghfofgm lh dkloj kdiigskg(

sbquoGhfofgrsquo l eg ag| vdsm( [eg vohldquo o pol~g osfg dn o ojg plke(

[eg mlmhldquo pe|lkojj| voja lhd o dsg d gg veo dsg iohofgs kedg

d mlpjo|( Soegs eg poslklpogm lh o psdkg eo eo keohfgm eg

vo| ojg osg kdhmwkgm dh ojj jg~gj dn kdiigskg( Lh el Cjwg Popgs

vgldquojj mgnlhg dkloj kdiigskg ohm ioag dig ghg dn eg soplmj| g~dj~lhf

peghdighdh( Ve| l l lipdsoh4 Edv mdg dkloj kdiigskg egjp cwlhgg4

Edv md cwlhgg ioag eg id dn dkloj kdiigskg dppdswhllg4 Veo osg

dig wkkgnwj guoipjg4 Fg sgom| d ghfofg

Veo l dklo j kdiigskg ohm edv l l keohflhf

eg kdiigskg johmkopg4[edpplhf vo o dkloj okl~l| jdhf cgndsg dkloj igmlo koig ojdhf d ojjdv

Jgklhal Bli( Vlhhlhf eg Rgsd Idigh d ]swe RID]( Q[(Y2 ^dda 30 lt( PMN(

7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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kdhwigs d sog sg~lgv ohm vgg ocdw g~gs| lhfjg pwskeog eg| ioag( Ve|

md mgposigh dsg pjokg esgg)vo| ilssds dwlmg dn msglhf sddi lhgom

dn lhlmg4 Cgkowg dsg mglfhgs edpg eo o ojg kjgsa o edppgsldquo kdipohldh

dsrdquolh o cg kog kghosldrdquoo ngjjdv edppgs ved l o kdipjgg sohfgs

vljj fwe ghdwfe d~gs edv fsgo eg kwdigs jdda lh edg bgoh d lp eg

pwskeog mgklldh( Dh eg C3C jg~gj edv ioh| ojg plkeg eo~g cggh kdhmwkgm

d~gs mslha ds o sdwhm dn fdjn4

[d vegh mlm fdjn mslha ohm gil)pwcjlk ilssds kgmg egls lhnjwghkg d

wgs sg~lgv ohm plka jl4 3007( O jgo eoldquo vegh eg gsi sbquodkloj

kdiigskgrsquo koig lhd wg( Id mgnlhlldh pjokg dkloj kdiigskg

vlelh eg csdomgs wicsgjjo dn g)kdiigskg eg cw|lhf ohm gjjlhf

dn psdmwk ohm gs~lkg dhjlhg( [dkloj kdiigskg omm eg jo|gs dn

kdh~gsoldh ohm lhgsokldh oidhf kdhwigs ohm cgvggh cwlhgg

ohm egls kwdigs ohm dnngs eg dppdswhl| nds ojg vlelh edg

kdh~gsoldh(

[dkloj Kdiigskg ]dmo| oh dhjlhg bdwshoj eo kd~gs dkloj kdiigskg sghm

ohm gkehdjdflg mgnlhgm sbquodkloj kdiigskgrsquo lh 300lt o sbquoo wcg dn gjgksdhlk

kdiigskg eo lh~dj~g wlhf dkloj igmlo dhjlhg igmlo eo wppds dkloj

lhgsokldh ohm wgs kdhslcwldh d ol lh eg dhjlhg cw|lhf ohm gjjlhf dn

psdmwk ohm gs~lkg(rsquo [lhkg pwcjlelhf eo mgnlhlldh eg bdwshoj eo gupohmgm

l d ghkdipo eg wg dn dkloj igmlo lh ojj sgolj kdhgu dhjlhg ohm lh)dsg( 3

]eg bdwshoj ojd kdipljgm o elds| dn dkloj kdiigskg esdwfe eg g~djwldh dn

l mgnlhlldh( Egsg osg bw o ngv dn edg2

Nsdi 30072 [wcg dn sbquoom~gsdsloj kdhghrsquo vegsg kdhgh l eg om~gsllhf

hellip fghgsogm c| o nslghm vle jl ((( fln jl ((( plka jl ((( of (((

sgkdiighmoldh hellip d psd~lmg kdhwigs vle slke dkloj kdhgu ohm sgjg~ohk|

d eg pwskeog velke eg| osg ioalhf( Mo~g Cglgj ^ghsdka[I

Nsdi 300gt2 Ksgolhf hgv ohm idsg igohlhfnwj vo| nds sgoljgs d lhgsok vle

kwdigs QesdwfeY goske kdiiwhlkoldh ohm kdiiwhl|( Agh Fdjmglh

[edp(kdi]I

Nsdi 30062 O swgm gh~lsdhigh vegsg nslghm noilj| ohm okqwolhohkg

m|hoilkojj| kdhslcwg kdhgh d eg sgngssoj ohm ojg dn fddm ohm gs~lkg

edwfe pdll~g ohm hgfol~g nggmcoka sg~lgv solhf ohm glidhloj

sgfosmlhf egls gupgslghkg po ohm psggh( Lh eds dkloj kdiigskg l o

3 Iosmgh Powj( sbquo[lipjg Mghlldh d [dkloj Kdiigskg vle Vdsm Kjdwm Mghll~g Mghlldh Jl Wpmogm Boh 30(rsquo [dkloj Kdiigskg ]dmo|( [dkloj Kdiigskg ]dmo| 6 Hd~( 300lt( Vgc( 37 Ops( 303(ep2$$dklojkdiigskgdmo|(kdi$dkloj)kdiigskg)mghlldh)vdsm)kjdwm)mghll~g)mghlldh)jl$ (

7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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swgm gh~lsdhigh dn velke psdpgkl~g kdhwigs ioag cw|lhf mgklldh

cogm dh eg om~lkg dn o hgvdsa dn nslghm ohm noilj| hd sohfgs eg| mdhldquo

ahdv ds sw( Jgg Sold JggSold(kdi

Nsdi 3002 ]eg wg dn dkloj gkehdjdflg d kdhhgk jlgh whmgsohm ohm

ghfofg d lipsd~g eg edpplhf gupgslghkg( Jdso Kgkgsg Ojliggs Fsdwp[I

Hdg eo hdhg dn eg mgnlhlldh wsh dh oh| pgklnlk gkehdjdflkoj

mg~gjdpigh( Lh nok eg gsi psgmog dig dn eg id pdpwjos ddj dn dkloj

kdiigskg l(g( mg~lkg wke o lPedhg ohm lg wke o Fsdwpdh ohm Nokgcdda

dsg( Soegs eg mgnlhlldh gipeolrg kdhkgp wke o sgjg~ohk| lhgsokldh

swgm gh~lsdhigh kdhhgkldh ohm ghfofgigh( [dkloj kdiigskg vdsa hd

cgkowg dn oh| lhfjg fomfg ds dkloj hgvdsa cw cgkowg dn eg p|kedjdf|

dn ojg( Vg sw dws nslghm idsg eoh vg sw o sohfgs ved l polm d eova

o psdmwk( Vg osg idsg lh~ggm lh dws kedlkg vegh vg cgjlg~g vgldquo~g iomg

lhndsigm mgklldh( Vg jlag d cgjdhf d gukjwl~g fsdwp( Ohm vg ojj jlag d elha

dn dwsgj~g o gupgs lh dhg dplk ds ohdegs(

Hgv igmlo ohm iojj cwlhg iosaglhf kdhwjoh Bgnn Adseoh gipeolrg eo

dkloj kdiigskg l hd Nokgcdda JlhagmLhuml ds ]vlgsumlrdquolldquo pgdpjg( sbquoPgdpjg osg

eosm)vlsgm d kdhhgk ohm ghfofg vle degs ohm oh|elhf eo vdsa ofolh

eo l nslkldh eo lhelcl |dws wkkgrsquo eg o|( sbquoNsdi o cwlhg pgspgkl~g

veo ioag dkloj igmlo vdsa l o ndwhmoldhoj swkwsg eo kdjjgkl~gj| ohm

ewiohj| ghfofg eg cwlhg ohm l illdh vle eg kdiiwhllg l gs~g( ]eo

swkwsg mdg hd hgkgoslj| eo~g d wg dkloj igmlo gkehdjdflg ohm keohhgj

l dhj| eo d sgkdfhlrg eo dkloj l msoiolkojj| lhnjwghklhf edv |dw edwjm

iosag ohm dpgsog |dws cwlhg dmo|(rsquo=

]eo cglhf olm egsg l hd mdwc eo gkehdjdf| eo ndsg~gs keohfgm

eg kdhwigs mgklldh)ioalhf psdkg( Kdhlmgs2

5 pgskgh dn idi o| eg| md dhjlhg sggoske ongs gglhf ]^

kdiigskloj nds psdmwk eo lhgsg egi(7

5 pgskgh dn W([( iospedhg dvhgs eo~g wgm

egls mg~lkg d ioag o pwskeog(gt

]eg o~gsofg idcljg Vgc wgs kdhwig 6(3 edws dn igmlo molj|(

Kdipwgs sgpsggh 3 pgskgh dn el lig ohm idcljg mg~lkg 36

pgskgh dn el lig( 6

Lclm(= Adseoh Bg( sbquo[dkloj Cwlhg(rsquo Bg Adseoh( Bg Adseoh( Vgc( 37 Ops( 303(

ep2$$vvv(bgadseoh(kdi$dkloj)cwlhg(7 Veo Ioag Idi Kjlka ds KFP( Fddfjg$D]U IgmloK] Boh( 300( PMN(gt sbquoIdcljg [edpplhf Fdg Iolhsgoi(rsquo Kdi[kdsg( Kdi[kdsg Lhk( 7 Mgk( 30( Vgc( 37 Ops( 303(

ep2$$vvv(kdikdsg(kdi$PsgTG~gh$PsgTSgjgog$30$3$IdcljgT[edpplhfTFdgTIolhsgoi(6 Pogj [wsof( sbquoLhIdcl Sgjgog Nls Vo~g d Idcljg Igmlo Kdhwipldh _= [ws~g|rdquoFjdcoj Sgwj(rsquo

LhIdcl( LhIdcl 3lt Ngc( 303( Vgc( 37 Ops( 303( ep2$$vvv(lhidcl(kdi$lhidclcjdf$303$03$3lt$lhidcl)

7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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5lt pgskgh dn kdhwigs wg goske ghflhg d egjp egi lh egls

psdmwk sggoske mgklldh jgomlhf wp d o pwskeog(5

Gjgksdhlk ohm dkloj kdiigskg igoh cggs pslkg idsg kedlkg ohm kdh~ghlghkg

nds kdhwigs( Owmsg| Homow ~lkg psglmgh dn cwlhg mg~gjdpigh vle

lhgjjlfgh dnngs pjondsi hgvdsa DhgClfPjohg[I o| eo dkloj kdiigskg

psd~lmg sbquoeg ommlldhoj pwhke d eg degsvlg whg~ghnwj oa dn eo~lhf

|dws kwdigs fd d |dws lg ohm kjlka lgi d o edpplhf kos1 l kdhhgk

QkdhwigsY d degs kdhwigs vle eg oig hggm ohm vedg dplhldh koh cg

dn ~ojwg d o pghmlhf pwskeog( Idsgd~gs l ioag nds idsg lhgsglhf okl~llg

o dkloj kdiigskg op eg ~o pdlcljllg psgghgm c| dkloj igmlo

pjondsi fl~lhf egi okkg d lhgsokl~l| ohm sgoj)lig kdh~gsoldh(rsquolt

Psgghkg ~gsw sogf|Jgldquo lioflhg eo eg nlkldhoj kdhwigs psdnljgm o eg cgflhhlhf dn el

Cjwg Popgs [dkloj [osoe l oh dkkoldhoj kwdigs dn o nlkldhoj jdkojcslka)ohm)idsos alkegh dsg vgldquojj kojj Fdwsig Flrid( Fdwsig Flrid

eo oh g)kdiigskg sbquopsgghkgrsquo oh dhjlhg dsg ohm o Nokgcdda pofg cw l

mdg hd eo~g o dkloj kdiigskg sbquosogf|(rsquo [wsg eg dsg wg Nokgcdda

d ohhdwhkg eg dkkoldhoj ojgrdquo[osoe l g~gh o nohrdquocw eg cwlhg

eohldquo mdhg eg vdsa d ghfofg l kwdigs( [g~gsoj dn Fdwsig Flridldquo

gipjd|gg ohm ioh| dn l kwdigs osg gupgs dh eg wcbgk dn nddm

psdkgds cw eg dsg eohldquo psd~lmgm o pjondsi d kdhhgk edg

gupgs vle kwdigs jddalhf nds lhndsioldh wke o [osoe(

Cgndsg eg gso dn dkloj kdiigskg [osoe ilfe eo~g vojagm lhd eg dsg

ohm oagm o kjgsa o qwgldh( Hdv eg wsh nls d egs Nokgcdda nslghm nddm

cjdffgs ohm wgs sg~lgv ohm solhf( [digvegsg lh edg kdh~gsoldh o

kdipglds l fdlhf d dnngs [osoe oh dppdswhl| d pwskeog o nddm psdkgds

ohm vle o kjlka Fdwsig Flrid vljj eo~g jd [osoeldquo cwlhg( Vdsg Fdwsig

Flrid jd dw dh o idigh d jgosh ocdw veo l kwdigs voh veo

eg| jlag ohm mdhldquo jlag ocdw dhg dn l idsg gupghl~g psdmwk jlhg ohm eg

dppdswhl| d cg eg gupgs [osoe vo jddalhf nds(

Lh sgojl| egsg osg ngv kdipohlg lh dmo|ldquo iosagpjokg eo osghldquo lh~dj~gm lh

dkloj kdiigskg lh dhg vo| ds ohdegsrdquog~gh ln eg| osghldquo s|lhf( Nds oh| fl~gh

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7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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md4rsquo 0

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7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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Md |dws sggoske( Veo alhm dn dnngs eo~g cggh wkkgnwj nds

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dp kogfdslg nds fsdwp cw| lhkjwmg nddm ohm mslha1 cgow| po ohm

ioofg1 nlhg ohm hwslldh1 pds ohm sgksgoldh1 edig psdmwk

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Kdiposg mgoj lg ohm hgfdlog gsi(

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hgv kwdigs(

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kwdigs( Kdjjgk giolj ommsgg( Dnngs ndjjdv)wp lhkghl~g( ]soka

edv ioh| kdwpdh wgs vgsg ojsgom| |dws kwdigs(

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iosaglhf gupghg swh eg hwicgs d cg wsg |dw koh nwjnljj eg mgoj

vledw fdlhf csdag( Cg sgom| d wpgjj(

]sgo fsdwp)cw| kwdigs o vgjj o |dw sgo |dws jdhf)lig

kwdigs(

O hgv plh dh eg fsdwp)cw| idmgj wg eg no)fsdvlhf Plhgsg lg( Lh

sbquoPlh L d Whjdkarsquo psdidldh FLJ][I ojjdv edppgs d whjdka o pgkloj mgoj

dh o psdmwk c| sgplhhlhf l( ]d oag om~ohofg dn eg psdidldh kwdigs

iw ndjjdv FLJ] Coc| Alm dh Plhgsg( [ggp mlkdwh osg sbquowhjdkagmrsquo dh

pgklnlk psdmwk vegh eg psdmwk liofg eo cggh sgplhhgm o pgklnlk hwicgs

dn lig( sbquoDc~ldwj| sgoljgs osg s|lhf d fg ksgol~g lh kopwslhf eg ~lsoj

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nsdi o |plkoj 370 ~llds o mo| d gt000( Vgclg ojg lhksgogm d~gs eg hgu

g~gsoj idhe ohm 30 hgv sgoljgs gupsggm lhgsg lh koss|lhf eg csohm(

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7 Sod Jggho( sbquoNjoe [ojg Floh FLJ] ]d Dgs [pgkloj Mlkdwh ]d Plhgsg Plhhgs(rsquo ]gkeKswhke( ODJ ]gke 3 Ops( 303( Vgc( 3gt Ops( 303(ep2$$gkekswhke(kdi$303$0=$03$noe)ojg)floh)flj)d)dgs)pgkloj)mlkdwh)d)plhgsg)plhhgs$ (

7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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sbquoVg mdhldquo psdnl Qnsdi eg njoe ojgY iwke cgkowg dn eg mlkdwhrsquo

[pghkgs Asghag [olh Posnwildquo ndwhmgs ohm pgsnwigs djm ]eg Hgv dsa

]lig[I( sbquoCw idsg lipdsoh l eo veo vg folh l jdhf)gsi jd|oj

kwdigs(rsquogt

[dkloj jd|oj|2 ]somlldhoj jd|oj| psdfsoi sgvosm kwdigs nds edv

iwke eg| cw|( [dkloj jd|oj| psdfsoi sgvosm kwdigs nds edv

iwke eg| eosg(

]oag el guoipjg nsdi W([( vdighldquo sgoljgs Kelkdldquo NO[ Lhk(2 Kelkdldquo sgngs d

eg somlldhoj jd|oj| psdfsoi nds l Velg Edwg z Cjoka Iosag csohm o ]eg

Cjoka Cdda( ]eg kdipoh| wgm moo nsdi l kwdigs sgjoldhelp iohofgigh

|gi d lmghln| Cjoka Cdda igicgs nds o Psgngssgm Cjoka Cdda igicgselp(

sbquoPsgngssgmrsquo cghgnl lhkjwmg o pgkloj sbquolhlmgsrsquo solhf ohm sg~lgv comfg nds

igicgs ved sg~lgv psdmwk dhjlhg( O whlqwg jd|oj| hwicgs ojjdv Kelkdldquo d

soka eg pwskeog ohm dhjlhg kdhgh kdhslcwldh dn jd|oj| igicgs( Vegh

o kwdigs jdf lh d vslg o sg~lgv eg| osg odklogm vle eg hwicgs ohm

osg owdiolkojj| comfgm o o Cjoka Cdda Lhlmgs( Ongs psdidlhf eg psgngssgm

igicgselp eg csohm sgojlrgm lhksgogm ojg nsdi l dp kwdigs( sbquoLldquo ocdw

ioalhf dws cg kwdigs nggj pgklojrsquo gupjolh Bghh IkKjolh ~lkg psglmgh dn

g)kdiigskg iosaglhf nds Kelkdldquo NO[( sbquoDws mgidfsopelk nds el csohm sgojj|

oppsgklog cglhf sgkdfhlrgm o |jg jgomgs ohm fl~lhf egi o pgkloj comfg nds

sg~lgvlhf psdmwk dhjlhg l pos dn dws gnnds d sgkdfhlrg egi(rsquo6

N)kdiigskg2 G~gs| dkloj kdiigskg sbquogupgsrsquo eo oh dplhldh ocdw eg

gnngkl~ghg dn Nokgcdda kdiigskg ds n)kdiigskg( Veljg hd dhg mghlg eg

mdilhohkg dn Nokgcdda lh dkloj igmlo iosaggs ohm g)kdiigskg fwsw sgiolh

whdjm dh eg pdlcljl| dn kdh~gslhf Nokgcdda ghfofgigh d ojg vlelh

Nokgcdda lgjn( O Ngcswos| 303 Cjddicgsf(kdi[I oslkjg hdgm eo lh eg

psg~ldw |gos Foigdp[I Kdsp( Fopuml Lhk( B(K( Pghhg|[I Kd( ohm Hdsmdsi[I ojj

dpghgm ohm egh kjdgm dsg dh Nokgcdda(5 Lh eo oslkjg Ndssggsuml Sggoske

ohoj| [wkeoslo Iwjpwso mgkslcgm n)kdiigskg o sbquos|lhf d gjj wnn d pgdpjg

veljg eg|ldquosg eohflhf dw vle egls nslghm o eg cos(rsquolt

Veo vo jgoshgm lh edg gosj| ogip vo eo lipj| lipdslhf oh gullhf

dhjlhg dsg lhd Nokgcdda lhldquo ghdwfe( G|oj Sglke ndwhmgs ohm KDD dn [dsgo

gt Kolh Iljjgs Kjolsg( sbquoCsohm Nlhm ]eo Njoe [ojg [lg [gs~g o Jdhf)Sohfg lgv(rsquo ]eg Hgv dsa ]lig( ]egHgv dsa ]lig Kdipoh| lt Bwhg 30( Vgc( 3gt Ops( 303(ep2$$vvv(h|lig(kdi$30$0gt$30$cwlhg$igmlo$30omkd(eij4Ts9(

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lt Lclm(

7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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oh n)kdiigskg ghocjgs o| eo jlag g~gs|elhf gjg lh dkloj kdiigskg eg

ag| l ghfofgigh nds guoipjg noh)gukjwl~g mgoj ohm pgsdhojlrgm edpplhf

gupgslghkg(30

sbquoNokgcdda l hd o vgclg lldquo oh gkd|girsquo Sglke o|( sbquoLh 300= eg iolh

elhf |dw mlm dhjlhg vo keolhf vle |dws nslghm( ]dmo| |dw eo~g d ioh|

dpldhrdquonsdi sgomlhf oslkjg jlghlhf d iwlk pjo|lhf foig ohm edpplhf( L

l o vdhmgsnwj pjokg d psdidg |dws csohm ohm okl~l| cw hdv lldquo lig d oag

l d eg hgu jg~gj ohm gg dig mlsgk SDL( L dc~ldwj| egosm el ksllkli cw L

cgjlg~g n)kdiigskg vljj nlhm l sgpgkgm pjokg lh eg gkd|gi( L jlag wlhf eg

ohojdf| dn ios pedhg( Lh eg po pedhg vgsg wgm dhj| nds ojalhf d goke

degs ohm hdv l l eg id gnngkl~g mg~lkg |dw dvh dslhf ohm iohoflhf ojj

|dws moo(rsquo 3

Sglke dnngs eg guoipjg dn o [dsgo kjlgh bgvgjs| mglfhgs Ho~o Roeo~l

ved folhgm 0000 noh vlelh lu idhe( Sglke mgkslcg edv Roeo~l

ndjjdvgm ojj dn [dsgoldquo cg psoklkgrdquog~gsoj dn velke lhgfsog

ommlldhoj dkloj kdiigskg igedm2

Lhgsokrdquosbquodw iw ghfofg ohm lhgsok vle |dws nohrsquo

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ghfofgigh lhgsglhf(

Psdmwk kdjjgkldhrdquosbquoWpjdom |dws hgv psdmwk kdjjgkldh d Nokgcdda

nls(rsquo

^LP ‛sbquo]sgo |dws noh o ^LP( Psd~lmg egi vle pgkloj mlkdwh ohm

psdidldh( Ksgog Nokgcdda ojg eo dhj| eg| koh ghbd|(rsquo

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vojj nds dig dn el dsgldquo psdmwk vle ewhmsgm dn kdiigh

ohm sgpjlg osoklhf eg nohldquo nslghm d bdlh eg kdh~gsldh ohm fg

gupdgm d eg dsg(rsquo 33

^lmgd ~)kdiigskg2 ^lmgd gjlkl gidldh idsg eoh oh| degs igmlo( Vegh

lhgfsogm lhd degs jo|gs dn dkloj kdiigskg wgs)fghgsogm ~lmgd ioag

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3 sbquo]eg [gksg d ]wshlhf Nokgcdda Noh lhd [edppgs z [IL(rsquo [dkloj Igmlo Lhnwghkg2 Lhgjjlfghkg Hgv Ohoj|l( [dkloj Igmlo Lhnwghkg 3lt Ngc( 303( Vgc( 3gt Ops( 303( ep2$$dklojigmlolhnwghkg(kdi$303$03$3lt$ eg)gksg)d)wshlhf)okgcdda)oh)lhd)edppgs$ (

33 Lclm(

7312019 Social Commerce Blue Paper by Promotional Products Retailer 4imprint

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sbquogupgsrsquo ohm sbquokgjgcsllgrsquo dn o kdipoh|ldquo cg kwdigs o o nsokldh dn eg

kd dn somlldhoj ~lmgd( Bwlh Holsl ndwhmgs ohm KGD dn eg wgs)fghgsogm

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