7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

1/160anprakt+mgn

Nctrams bk` Ncbsurcs

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

2/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

Lukory igr mlbkoc7 Hcbrk bfgut nctrams bk`ncbsurcs( t lc N)Ns gi fu sakcss+ ,Gr( t lc iarstmgursc gi mlbkoc7!

_lck `cbhako watl kuncrambh btb( bpprgxanbtchy raolt as fcttcr

tlbk prcmaschy wrgko+ . Mbrh O+ Plgr

Zamturc tlas( ygurc b MCG gi b nbdgr mgrpgrbtagk( bk` tlc fgbr` gi`arcmtgrs wbkts b prcscktbtagk gk fusakcss trck`s bk` tlc anpbmt tgmgrpgrbtc pcrigrnbkmc+ Lcrcs tlc mbtml4 Qgu mbkt usc kunfcrs griakbkmabh btb+

Skhcss ygu lbvc b mrystbh fbhh( tlas tbse wguh` fc anpgssafhc watlgutusako nctrams+ Qgu kcc` `btb bk` iakbkmabh `csmraptgrs tlbt laolhaoltlgw tlc mgnpbky as bmtubhhy `gako( bk` ygu kcc` b prgmcss tg bkbhyzctlc `btb+ Bk` tlbts wly ygu kcc` ncbsurcs( nctrams bk` gutmgncs+

B ncbsurc as `ciakc` bs bk borcc` upgk mgkmcpt gi qubktaiambtagk+ 2 Qgu naolt(igr cxbnphc( cvbhubtc tlc wcbtlcr gutsa`c usako b Iblrcklcat smbhc ,vcrsusMchsaus!+ ]gnc cxpcrts sby tlcrc askt numl `aiicrckmc fctwcck b ncbsurc bk` bnctram( fut b nctram as sufthy `aiicrckt ak tlc scksc at b``s b ogbh gr pcrigrnbkmc

kubkmc tg at+ ]g ygu naolt sby tlc ircczako tcnpcrbturc as =6 `corccs Iblrcklcat(bk` tlbt wguh` fc b nctram+ Plc `aiicrckmc as nakgr( bk` igr tlbt rcbsgk( tlc twgtcrns brc gitck usc` aktcrmlbkocbfhy+ Bk gutmgnc ( gk tlc gtlcr lbk`( rcicrstg b mgkmhusagk rcbmlc` tlrguol b prgmcss gi hgoambh tlakeako+ Gr( sanphy put( bkgutmgnc rcicrs tg lgw ygu usc tlc `btb+ Ak tlc mbsc gi =6 `corccs Iblrcklcat(ygu wahh ekgw tg wcbr b `gwk dbmect"

Ai ygurc gkc gi tlgsc pcgphc tlbt ohbzc gvcr wlck sgncgkc stbrts tbheako bfgutnctrams( ncbsurcnckts bk` gutmgncs( ygurc kgt bhgkc+ Bt tlc ncktagk gi

ncbsurcs bk` nctrams( nbky nak`s iahh watl pbocs gi kunfcrs tlbt nby gr nbykgt lgh` tlc scmrct tg iakbkmabh stbfahaty( iuturc prgiats( gr nbrect pgtcktabh+Ats lbr` tg ekgw cvck wlcrc tg stbrt"

Hcts frcbe at `gwk bk` fcoak watl b fbsam `ciakatagk gi wlbt wc ncbk fynctrams+Fusakcss nctrams hcvcrboc kunfcrs bk` ibmts tlbt oavc aksaolts tg fusakcsspcrigrnbkmc( iakbkmc bk` sbhcs+ Nctrams lchp akihuckmc strbtcoam phbkkako fcmbusc

2 _lbt As b EZA( Nctram gr Ncbsurc7 Ehap ghag+ K+p+( k+`+ _cf+ 61 Nby 6:2=+ 8lttp4''www+ehap ghag+mgn'fhgo' cktry'=:3; +

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

3/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

tlcy oavc hcb`crs qubktaiabfhc ak`ambtgrs( rbtlcr tlbk rchyako gk b lukml grout icchako+ Nctrams bhsg lchp `cmasagk nbecrs bk` fusakcss hcb`crs phbk ,bk`bmlacvc! hgko tcrn ogbhs bk` gfdcmtavcs( fy prgva`ako b mgrpgrbtc rgb` nbp gipcrigrnbkmc bk` sbhcs+ ]anphy put( nctrams lchp ngkatgr prgorcss tgwbr` ogbhsbk` cxpgsc akciiamackmacs bmrgss fusakcss iukmtagks+ _lck anphcncktc` prgpcrhy(tlcy prgva`c vbhubfhc aksaolt igr mlbkoc bk` anprgvcnckt+

_lbt `g nctrams bk` ncbsurcs mbpturc7

Plc slgrt bkswcr as b hgt+ Nctrams bk` ncbsurcs mbk fc bpphac` tg bhngst bkyibmct gi ygur grobkazbtagk+ Igr cxbnphc( ygu mbk trbme lgw numl tanc bkcnphgycc spck`s gk b prgdcmt igr fu`octako bk` rcsgurmc nbkbocnckt+ Grygu mbk ncbsurc tlc mgsts bssgmabtc` watl nbrectako b prg`umt+ Nbyfc yguwbkt tg usc `btb tg ukmgvcr mustgncr fuyako lbfats( sbtasibmtagk bk` hgybhty+Nctrams mbk bpphy tg stbeclgh`crs( mustgncrs( slbrclgh`crs gr cnphgyccs+

Plcy mbk igmus akwbr`hy gk tlc pcrigrnbkmc gi tlc mgnpbky( gr gutwbr`hy gkmustgncr sbtasibmtagk bk` rctcktagk+

Plcrcs kg hanat tg wlbt mbk fc ncbsurc` bk` trbmec` gvcr tanc+ Lgwcvcr( tgfc vbhubfhc( ygu kcc` tg nbec scksc gi tlc kunfcrs bk` stbtastams bk` usc tlcntg bpphy fusakcss vbhuc+ Plcy slguh` hake tg tlc strbtcoam gfdcmtavcs gi tlc fusakcssbk` tchh ygu lgw tlc grobkazbtagk as rcbhhy gako+ _lck usc` ciicmtavchy( nctramsmbk lchp anprgvc prg`umtavaty bk` cklbkmc strbtcoam phbkkako+ Plc ecy as tga`cktaiy ncbsurcnckts tlbt brc ncbkakoiuh bk` bpphy tlcn bpprgprabtchy+ Nbky

mgnpbkacs hbukml ncbsurcnckt akatabtavcs watlgut b `ciakc` strbtcoy bk` tlbtmbk hcb` tg mgkiusagk+ Ekgwako wlbt ygu wbkt tg ncbsurc bk` wly as b mratambh(yct aiiamuht tbse+

Pypcs gi nctrams4 iukmtagkbh vcrsusfusakcss spcmaiam

Fcigrc ygu oct gvcrwlchnc`( ygu slguh` obak b fbsam uk`crstbk`ako gitlc `aiicrckt typcs gi nctrams+ Nctrams mbk fc mbtcograzc` aktg tlcighhgwako mbtcogracs4

Iakbkmabh nctrams ]trbtcoam nctrams Gpcrbtagkbh nctrams Zcrigrnbkmc nctrams Zrgdcmt nbkbocnckt nctrams

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

4/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

Iakbkmabh nctrams brc tlc ngst mgnngk typcs gi ncbsurcs bk` igmus gk gvcrbhhmgrpgrbtc pcrigrnbkmc+ Pwg mgnngk iakbkmabh ncbsurcs brc prgiats bk` hgss+Grobkazbtagks trbme tlcsc kunfcrs gvcr tanc tg bsscss tlc gvcrbhh lcbhtl gi bmgnpbky+ @cmrcbscs ak mgrpgrbtc prgiats mbk ak`ambtc saoks gi trgufhc( wlahcakmrcbscs nby fc bk ak`ambtgr gi hgkocr.tcrn summcss+

]trbtcoam nctrams brc sanahbr tg iakbkmabh nctrams( fut hake `arcmthy tg tlc strbtcoybk` ogbhs gi bk grobkazbtagk+ Plcsc nctrams brc gitck laol.hcvch bk` cbsy tguk`crstbk`+ ]ckagr hcb`crs bk` slbrclgh`crs usc tlcsc typcs gi nctrams tgcvbhubtc mustgncr rctcktagk( nbrect slbrc( bk` tanc tg nbrect+

Gpcrbtagkbh nctrams ncbsurc tlc ciiamackmy bk` ciicmtavckcss gi bk gpcrbtagkgr prgmcss+ Plake gi gpcrbtagkbh nctrams bs tlgsc tlbt ncbsurc tlc `by.tg.`bytbmtambh gpcrbtagks gi tlc fusakcss+ Plcsc typcs gi nctrams prgva`c aksaolt gklgw tlc fusakcss as bmtubhhy rukkako bk` prgva`c b skbpslgt tg ngkatgr bmtavaty+Nbkuibmturako mgnpbkacs usc gpcrbtagkbh nctrams tg ctcrnakc akciiamackmacsak tlc supphy mlbak bk` tg a`cktaiy prgmcsscs tlbt mbk fc anprgvc`+ Mbhh mcktcrsnaolt usc gpcrbtagkbh nctrams tg trbme bvcrboc mbhhs pcr lgur gr tlc pcrmcktbocgi summcssiuh mustgncr aktcrbmtagks+ Plc a`cb as tg `cvchgp nctrams tlbt slgw lgwygur fusakcss as gpcrbtako gk b `bahy fbsas+

Zcrigrnbkmc nctrams ncbsurc fusakcss mgktrafutagks bk` pcrigrnbkmc bmrgssmustgncrs( slbrclgh`crs bk` cnphgyccs+ Plcy mbk igmus akwbr`hy gr gutwbr`hy( grmbk cvbhubtc pcrigrnbkmc bobakst mustgncr rcquarcnckts bk` vbhuc+ Cxbnphcs gipcrigrnbkmc nctrams akmhu`c mustgncr sbtasibmtagk( prg`umtavaty bk` qubhaty+

Nctrams brc bhsg usc` igr prgdcmt nbkbocnckt tg mlcme tanc( mgst( rcsgurmcs bk`bmtagks bmrgss b prgdcmt phbk bk` fu`oct+ Plcsc typcs gi nctrams lchp a`cktaiybrcbs igr gppgrtukaty bk` anprgvcnckt ak prgdcmt+ Plcy lchp `ctcrnakc wlcrccnphgyccs spck` tlc fuhe gi tlcar tanc bk` mbk bssast watl rcsgurmc bhhgmbtagkbk` phbkkako+

Kgt gkhy brc `aiicrckt nctrams usc` igr `aiicrckt fusakcss ukats( fut ygu mbkbhsg mbtcograzc nctrams fy fusakcss iukmtagks gr prgmcss anprgvcnckts+ 6 Ciiamackmy ncbsurcs rcicr tg lgw quamehy tlakos oct `gkc+ Ak gtlcr wgr`s(lgw nbky lgurs `gcs at tbec tg prg`umc b prg`umt7 _lbt as tlc hcb` tancfctwcck gr`cr bk` `chavcry7 ]anahbrhy( qubhaty nctrams ncbsurc tbkoafhc`btb rchbtc` tg tlc qubhaty gi ygur prg`umt+ Igr cxbnphc( wlbt as tlc rbtcgi rcturkc` ncrmlbk`asc7 Gr( gk bvcrboc( lgw nbky `cicmts brc prg`umc``urako nbkuibmturako7

6 ]nbhh Fusakcss ]ystcns+ Kunfcrs Brc tlc Hbkouboc g Fusakcss Anprgvcnckt" K+p+( k+`+ _cf+ 62 Nby 6:2=+8lttp4''www+fgxtlcgryogh`+mgn'fhgo'fa`'6

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

5/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

Mustgncr sbtasibmtagk ncbsurcs bpphy tg tlc mustgncr cxpcrackmc+ Plcscncbsurcs igmus gk kcw mustgncrs( rctcktagk rbtcs gr mustgncr mgnphbakts+Bkytlako tlbt anpbmts mustgncr sbtasibmtagk mguh` fc akmhu`c` ak tlas mbtcogry+Cnphgycc ncbsurcs trbme cnphgycc prgorcss bk` prgicssagkbh cvchgpnckt+ Igrcxbnphc( wlbt as ygur cnphgycc turkgvcr rbtc7 Gr nbyfc ygu wbkt tg trbme tlckunfcr gi lgurs spckt gk prgicssagkbh `cvchgpnckt bk` trbakako cbml ngktl7Plcsc wguh` ibhh uk`cr cnphgycc ncbsurcs+

Iakbhhy(akkgvbtagk bk` anprgvcnckt ncbsurcs trbme kcw prg`umts bk`anprgvcnckts bmrgss tlc mgrpgrbtagk+ Igr akstbkmc( wlbt as tlc pcrmckt gi tlcmgrpgrbtc fu`oct as spckt gk rcscbrml bk` `cvchgpnckt ,V)@!7 _lbt pcrmcktbocgi sbhcs as bssgmabtc` watl kcw prg`umts7 _lbt anprgvcnckts wcrc anphcncktc`tlbt hc` tg mgst gr tanc sbvakos7 Akkgvbtagk nctrams lchp bkbhyzc tlas typc gi `btbbk` mbk fc usciuh wlck anphcncktako kcw prgmcsscs bk` bpprgbmlcs+

Ekgw wlbt ygurc mbpturako bk` wly

Qgu mbkt nbkboc wlbt ygu `gkt ncbsurc+ .Zctcr @rumecr

_lck at mgncs tg nctrams( ygu slguh` ekgw wlbt ygurc mbpturako( wly( bk`wlbt ygu wbkt tg `g watl tlc `btb+ Pruc( ygu mbkt nbkboc wlbt ygu `gktncbsurc( fut ygu bhsg mbkt ncbsurc wlbt ygu `gkt `ciakc+ Plc faoocstnastbec grobkazbtagks nbec as tlbt tlcy `gkt lbvc b `ciakc` ncbsurcncktstrbtcoy+ Plcy stbrt mghhcmtako nctrams tlbt `gkt ncbk bkytlako( bk` wbstc

tanc tryako tg nbec scksc gi `btb tlcy kcvcr kcc`c` ak tlc iarst phbmc+ @btbgvcrhgb` as b mgnngk patibhh tlbt mbk fc bvga`c` watl phbkkako+

Bvga` tlc ncbsurcnckt bfyss fy `cvchgpako b sgha` phbk igr mghhcmtako(bkbhyzako bk` rcpgrtako ncbsurcswcvc guthakc` stcps fchgw tg lchp+ Fut(tlcrc brc b hgt gi gtlcr rcsgurmcs bvbahbfhc4

Plc ]gmacty igr Lunbk Vcsgurmc Nbkbocnckt ,]LVN!( igr cxbnphc(lbs sprcb`slccts bk` mbhmuhbtgrs tlbt wahh lchp ygu nbec scksc gi sgncgi ygur LV `btb+lttp4''www+slrn+gro'tcnphbtcstgghs'sbnphcs'nctrams'Zbocs'`cibuht+bspx

Ai ygu kcc` fbsam trbakako( tlc Bssgmabtagk gi Vcscbrml Hafrbracs prgva`csgkhakc trbakako gk fbsam ncbsurcnckt tgghs bk` nctlg`s+lttp4''www+brh+gro'igmus.brcbs'stbtastams.bsscssnckt

Ak tcrns gi hatcrbturc( tlcrcs b tgk gi rcscbrml bk` stu`acs tlbt mbklchp ygu oct stbrtc`+ B quame scbrml gk Bnbzgk `arcmts ygu tg bkunfcr gi rcsgurmcs( akmhu`ako b wchh.ekgwk fgge fy @bva` Zbrncktcr(Ecy Zcrigrnbkmc Ak`ambtgrs ,EZA!4 @cvchgpako( Anphcncktako bk`Ssako _akkako EZAs+

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

6/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

Bkgtlcr gkc tg mgksa`cr as Zcrigrnbkmc @bslfgbr`s4 Ncbsurako(Ngkatgrako bk` Nbkboako ygur Fusakcss fy _bykc _+ Cmecrsgk+

Gi mgursc( ai ygurc hggeako igr bk butlgraty gk nctrams( Zctcr @rumecr asmgksa`crc` bk cxpcrt ak nctram nbkbocnckt bk` lbs pufhaslc` nbky fggesgvcr tlc ycbrs+

Ncbsurcnckt strbtcoy fcst prbmtamcsAk bk brtamhc igr Igrfcs( Dustak Nggrc( MCG gi Bxackt( prgva`cs sguk` b`vamc igrtlgsc stbrtako b kcw ncbsurcnckt strbtcoy4

Ats mratambh tg mlggsc tlc raolt pbrbnctcrs+ Ncbsurako tlc wrgko nctramsmbk `g ngrc `bnboc tlbk ogg`+ Octtako tgg gfscssc` bfgut tlc kunfcrsmbk hcb` tg fb` `cmasagks bk` nbec ygu igroct bfgut tlc lunbk chcnckt(tlbt ygurc nbkboako pcgphc( kgt rgfgts+ Bk` kgt ncbsurako gk bt hcbst b

wccehy fbsas mbk hcbvc prgfhcns uk`asmgvcrc` uktah ats tgg hbtc tg mgursc.mgrrcmt+ Fut( wlck ygu hcvcrboc nctrams prgpcrhy( tlcy mbk fc gkc gi tlcngst pgwcriuh wbys tg prgpch ygur fusakcss tg summcss+ =

Ncbsurcnckt strbtcoacs brc gitck `arcmtc` fy tgp hcb`crs ak tlc grobkazbtagkbk` iahtcrc` `gwk tg fusakcss ukats+ Plc tgp `gwk bpprgbml as ciicmtavc ak`ravako lgnc tlc anpgrtbkmc gi b fusakcss strbtcoy bk` lchps ckorbak at aktgtlc mgrpgrbtc muhturc+ ]gnctancs( tlc MIG gi bk grobkazbtagk as ak mlbroc gi

ncbsurcnckt strbtcoacs( wlahc gtlcr mgnpbkacs phbmc tlas tbse uk`cr lunbkrcsgurmcs gr strbtcoam phbkkako mgnnattccs+ _lg wahh ravc ygur ncbsurcncktstrbtcoy hbrochy `cpck`s gk wlbt ygu wbkt tg ncbsurc+ Lcrcs b stcp.fy.stcp hast gi tlakos tg tlake bfgut wlck `cvchgpako bk` anphcncktako bncbsurcnckt strbtcoy+

]tcp 2+ @ciakc wlbt ygu wbkt tg ncbsurc

Iarst( `ciakc nctrams fbsc` gk fusakcss ogbhs bk` gfdcmtavcs tlbt rchbtc tggrobkazbtagkbh strbtcoy+ 0 Ak gtlcr wgr`s( wlbt `g ygu wbkt tg ncbsurc7 Pg`ciakc wlbt ygu kcc` tg ncbsurc( bse ecy qucstagks+ Hgge igr nctrams tlbtlbvc b fusakcss anpbmt gr wahh akihuckmc iuturc pcrigrnbkmc+ Lcrc brc sgncqucstagks ygu slguh` bse tg mhbraiy ygur ncbsurcnckt strbtcoy4

= Kctwgre( MAG+ ? Paps Gk Fuah`ako Qgur Fusakcss _atl Fcttcr Nctrams+ Igrfcs+ Igrfcs Nbobzakc( :1 Duhy 6:26+_cf+ 2? Nby 6:2=+ 8lttp4''www+ grfcs+mgn'satcs'magmcktrbh'6:26':?':1'?.taps.gk.fuah`ako.ygur.fusakcss.watl.fcttcr.nctrams'6'; +

0 Nbeako tlc Ngst g Nctrams+ Ak grnbtagk Nbkbocnckt V]]+ Kbp+( kg` _cf+ 2? Nby 6:2=+ 8lttp4''www+ak grnbtagk.nbkbocnckt+mgn'kcwshcttcrs'nctramsWstrbtcoamWgpcrbtagkbhWpcr grnbkmc.2::2?620.2+ltnh; +

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

7/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

_lbt tgp ibmtgrs wahh anpbmt tlc fusakcss ak tlc kcxt ycbr7 _lbt brc tlc rcvckuc gfdcmtavcs( qubrtcrhy bk` bkkubhhy7 _lbt bspcmts gi tlc fusakcss ,c+o+ kcw mustgncrs( akmrcbsc` sbhcs( rc`umc`

tanc tg nbrect! wahh `cngkstrbtc summcss7

Ats bhsg anpgrtbkt tg mhcbrhy `ciakc ygur nctrams+ ]anphy sbyako tlc ogbh wahhfc tg ncbsurc mustgncr sbtasibmtagk as tgg vbouc+ Qgu kcc` tg guthakc lgw yguwahh ncbsurc mustgncr sbtasibmtagk+ As at tlc kunfcr gi rcpcbt mustgncrs7 Gr `gygu ncbsurc mustgncr sbtasibmtagk fy tlc kunfcr gi iarst rcsghutagk mbhhs ak tlcmbhh mcktcr7 Ak slgrt( nctrams slguh` fc mhcbrhy `ciakc` sg tlbt bhngst bkygkcak tlc grobkazbtagk mbk bsscss prgorcss bk` ckoboc ak tlc raolt fclbvagrs tgprgngtc summcss+

]tcp 64 Mlggsc nctrams waschy

]cmgk`( ats mratambh tg anphcnckt bk` schcmt nctrams tlbt prgngtc csarc`fclbvagrs tg bmlacvc strbtcoam rcsuhts+ Bs rckgwkc` nctram cxpcrt( Dglk L+ Hakohc(gkmc sba`4 Qgu oct wlbt ygu ncbsurc+ Ncbsurc tlc wrgko tlako bk` ygu oct tlcwrgko fclbvagrs+ 3 Mlggsc nctrams waschy bk` ncbsurc gutmgncs tlbt prgngtctlc raolt fclbvagr+

Ssako tlc mbhh mcktcr cxbnphc( sby ygu wbkt tg ncbsurc mustgncr sbtasibmtagkfy tlc kunfcr gi mustgncr iarst rcsghutagk mbhhs+ Fut ygu kcc` tg nbec surccnphgyccs igmus gk qubktaty rbtlcr tlbk qubhaty+ Ai tlc kunfcr gi mbhhs lbk`hc`as bk ak`ambtgr gi summcss( mustgncr scrvamc rcprcscktbtavcs nby rusl mbhhs akgr`cr tg ncct tlc ogbh+ Plbt mguh` hgwcr mustgncr sbtasibmtagk ak tlc hgko tcrn+Plcrcigrc( ats anpcrbtavc tlbt ygu brckt ncbsurako sgnctlako tlbt wahh prg`umcuk`csarbfhc fclbvagrs tlbt lbvc ibr rcbmlako mgkscquckmcs+

]tcp =4 Ngkatgr( ngkatgr bk` ngkatgr

Bk ciicmtavc ncbsurcnckt strbtcoy rcvacws nctrams bt rcouhbr aktcrvbhs+Qgu mbkt bsscss prgorcss watlgut rcouhbr trbmeako+ At as bhsg mratambh tgmrcbtc bmmguktbfahaty bk` `cngkstrbtc b mgnnatnckt tg wlbt ygu sbyygu brc ogako tg `g+

Ciicmtavc ncbsurako strbtcoacs prgva c rcbh.tanc icc`fbme bk` brccbsahy mbpturc` bk` ngkatgrc`+ Plcrc brc b kunfcr gi ncbsurcnckttgghs bk` sgitwbrc bpphambtagks tlbt mbk lchp bk grobkazbtagk cxtrbmtbk` bkbhyzc `btb+ Qgu mbk cvck usc giiamc bpphambtagks haec RuameFgges

3 Plc Bhtcrkbtavc Fgbr` Gslbwb Fhgo+ 4 Plc Orcbt Nbkbocnckt fy Kunfcrs @cfbtc+ K+p+( k+`+ _cf+ 6: Nby 6:2=+ 8lttp4''tlcbhtcrkbtavcfgbr`gslbwb+fhgospgt+mgn'6:22':0'orcbt.nbkbocnckt.fy.kunfcrs.`cfbtcW=:?3+ltnh; +

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

8/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

bk` Cxmch+ At `gcskt lbvc tg fc ibkmy( fut at lbs tg fc mgksastckt bk` rcbh.tanc tgfc ciicmtavc+ ]ummcssiuh grobkazbtagks usc bslfgbr`s gr ngktlhy fusakcss rcvacws,NFVs! tg trbme prgorcss+

]tcp 04 Cvbhubtc bk` b`dust

Igurtl( cvbhubtc bk` b`dust nctrams bs kcc`c` tg b``rcss bky mlbkocs tg tlcfusakcss gr gfdcmtavcs+ Bky ncbsurcnckt strbtcoy nust fc ihua`+ Ak gtlcr wgr`s(b ncbsurcnckt strbtcoy lbs tg fc bfhc tg b`bpt tg mlbkocs ak tlc fusakcss bk`nbrect+ Bs pragratacs mlbkoc( nctrams mlbkoc( tgg+ Vciakako nctrams cvcry wcce(ngktl gr qubrtcr lchps ygu stby gk trbme bk` cksurc ncbsurcnckt gi tlcraolt pragratacs+ Bs kgtc` fy Bxackts MCG Dustak Nggrc4

_lck ygu akvcst tanc bk` tlguolt aktg scttako( ngkatgrako( slbrakobk` rciakako ygur nctrams( yguhh fc bnbzc` bt lgw numl ngrc ak tukcygu brc tg tlc stbtc gi ygur fusakcss( bk` lgw numl ngrc cbsahy ygumbk nbec tlc mratambh `cmasagks tlbt mbk mbtbpuht ygur fusakcss summcss+9

]tcp 34 Mgnnukambtc

Iakbhhy( mgktakugushy mgnnukambtc bk` akvghvc bhh hcvchs gi tlc fusakcss ak tlcncbsurcnckt strbtcoy+ Mbpturako nctrams as b iruathcss ciigrt ai kg gkc ak ygurmgnpbky ekgws lgw tlcy brc `gako gk b rcouhbr fbsas+ Nctrams slguh` fc slbrc`bmrgss tlc grobkazbtagk( tg prgngtc trbkspbrckmy bk` bmmguktbfahaty+ @bslfgbr`sbrc b ogg` wby tg slgw wccehy( ngktlhy gr qubrtcrhy prgorcss( bk` slguh` fc`asphbyc` ak b phbmc tlbt cnphgyccs rcicrckmc ircquckthy+ _lctlcr ats b wcfsatcgr b wccehy ncctako( prgorcss bobakst ogbhs slguh` fc asphbyc` rcouhbrhy+Fusakcss hcb`crs ak pbrtamuhbr kcc` tg nbec surc tlcy brc prgngtako ncbsurcncktstrbtcoacs+ Plc bfahaty tg wbhe tlc tbhe bk` slbrc rcsuhts ogcs b hgko wby akslgwako cnphgyccs tlbt cvcry hcvch gi tlc grobkazbtagk as mgnnattc` tg nctramsbk` bmlacvako tlc guthakc` ogbhs+ ]ummcssiuh mgnpbkacs slbrc rcsuhts irgn tlctgp.`gwk( cvck ai tlcy ibhh slgrt gi `csarc` ogbhs+ Plas slgws mgnnatnckt bk`trbkspbrckmy bk` uhtanbtchy mrcbtcs b muhturbh fuy.ak igr ncbsurcnckt strbtcoacs+

Ncbsurcnckt tgghs bk` bpprgbmlcs

Gkmc ygu `ciakc` ygur ncbsurcnckt strbtcoy ,a+c+ tlc kuts bk` fghts gi tlc phbk!ats tanc tg mgksa`cr wlbt tgghs bk` nctlg`s naolt fc lchpiuh+ Qguvc prgfbfhylcbr` gi EZAs( fbhbkmc` smgrcmbr`s bk` `bslfgbr`s+ Fut `g ygu ekgw wlbt tlcybrc bk` lgw tg usc tlcn7

9 Kctwgre( MAG+ ? Paps Gk Fuah`ako Qgur Fusakcss _atl Fcttcr Nctrams+ Igrfcs+ Igrfcs Nbobzakc( :1 Duhy 6:26+_cf+ 2? Nby 6:2=+ 8lttp4''www+ grfcs+mgn'satcs'magmcktrbh'6:26':?':1'?.taps.gk.fuah`ako.ygur.fusakcss.watl.fcttcr.nctrams'6'; +

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

9/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

B ecy pcrigrnbkmc ak`ambtgr ,EZA! as b pcrigrnbkmc.fbsc` nctram tlbt cvbhubtcstlc summcss gi b `ciakc` bmtavaty+ EZAs brc bpphac` tg strbtcoam gr gpcrbtagkbh ogbhsbk` brc `ciakc` ak b wby tlbt as uk`crstbk`bfhc( ncbkakoiuh bk` ncbsurbfhc+EZAs slguh` mhcbrhy hake tg tlc strbtcoam gfdcmtavcs gi tlc grobkazbtagk ak gr`cr tglchp ngkatgr fusakcss strbtcoy+

Igr cxbnphc( hcts sby ygur mgnpbky as igmusc` gk mustgncr sbtasibmtagk( bk`kgtamc` b hgt gi mgnphbakts fcmbusc gi hbtc chavcracs+ Qgu naolt a`cktaiy`chavcracs nb`c gk tanc bs b pgtcktabh EZA tg anprgvc mustgncr sbtasibmtagk+Plc EZA wguh` trbme tlc kunfcr gi gk.tanc `chavcracs bk` rcpgrt tlcsc gk brcouhbr fbsas+

B EZA `aiicrs `cpck`ako gk tlc fusakcss brcb gi igmus+ Fchgw as b sbnphc hast gisgnc tlc ngrc mgnngk EZAs fy fusakcss iukmtagk4

Iakbkmc EZAs Zcrmcktboc gi pbynckts tlbt brc hbtc Zcrmcktboc gi akvgamcs gvcr`uc wlck pba` Bvcrboc ngkctbry vbhuc gi gvcr`uc akvgamcs

Zurmlbsako EZAs Zcrmcktboc gi gk.tanc `chavcracs Zcrmcktboc gi `chavcracs rcmcavc` gk tanc Kunfcr gi mgrrcmt chavcracs

Lunbk Vcsgurmcs EZAs Cnphgycc rctcktagk rbtcs Kunfcr gi bpphambtagks tg dgf pgstakos Bvcrboc kunfcr gi lgurs gi trbakako bk` `cvchgpnckt

prgva`c` tg cnphgyccs Zcrmckt gi `bys hgst tg ahhkcss

Mustgncr ]crvamc EZAs Kunfcr gi mustgncr sbtasibmtagk survcys mgnphctc` Kunfcr gi mgnphbakts rcmcavc` Iarst mbhh rcsghutagk rbtcs Kcw mustgncr rctcktagk rbtcs

Pg mlggsc tlc raolt EZAs( ygu kcc` b ogg` uk`crstbk`ako gi wlbt as anpgrtbkttg tlc grobkazbtagk+ Nbky grobkazbtagks usc b fbhbkmc` smgrcmbr` irbncwgre tglchp a`cktaiy vbhubfhc EZAs+

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

10/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

Plc Fbhbkmc` ]mgrcmbr`

B fbhbkmc` smgrcmbr` as b strbtcoam phbkkako bk` nbkbocnckt systcn tlbt as

ekgwk igr tlc bfahaty tg ncbsurc bk` nbkboc mgrpgrbtc ogbhs bk` gutmgncs+

At wbs aktrg`umc` ak tlc 211:s( bk` ak 6:2=( at wbs hastc` bs gkc gi tlc tgp 2:

nbkbocnckt tgghs fy Fbak ) Mgnpbky +?

Bs `ciakc` fy tlc Fbhbkmc ]mgrcmbr` Akstatutc( b fbhbkmc` smgrcmbr` as usc` tg

bhaok fusakcss bmtavatacs tg tlc vasagk bk` strbtcoy gi tlc grobkazbtagk( anprgvc

aktcrkbh bk` cxtcrkbh mgnnukambtagks( bk` ngkatgr grobkazbtagk pcrigrnbkmc

bobakst strbtcoam ogbhs+<

Plc fbhbkmc` smgrcmbr` wbs aktrg`umc` fy @rs+ Ebphbk bk` Kgrtgk

ak rcspgksc tg sgnc gi tlc hanatbtagks gi prcvagus ncbsurcnckt

bpprgbmlcs+ At prgva`cs b rgb`nbp bs tg wlbt mgnpbkacs

slguh` ncbsurc ak gr`cr tg gftbak b ngrc fbhbkmc` vacw

gi tlc grobkazbtagk+ Ats ngrc tlbk b ncbsurcnckt tggh( ats b

nbkbocnckt tggh tlbt ckbfhcs grobkazbtagk tg trbkshbtc vasagk

bk` strbtcoy aktg bmtagk+

Bs Ebphbk bk` Kgrtgk `csmrafc ak tlcar fgge( Plc Fbhbkmc`

]mgrcmbr`4

Plc fbhbkmc` smgrcmbr` rctbaks trb`atagkbh iakbkmabh ncbsurcs+ Fut

iakbkmabh ncbsurcs tchh tlc stgry gi pbst cvckts( bk b`cqubtc stgry igr

ak`ustrabh boc mgnpbkacs igr wlaml akvcstnckts ak hgko.tcrn mbpbfahatacs

bk` mustgncr rchbtagkslaps wcrc kgt mratambh igr summcss+ Plcsc iakbkmabh

ncbsurcs brc akb`cqubtc( lgwcvcr( igr oua`ako bk` cvbhubtako tlc

dgurkcy tlbt akigrnbtagk boc mgnpbkacs nust nbec tg mrcbtc iuturc

vbhuc tlrguol akvcstnckt ak mustgncrs( supphacrs( cnphgyccs( prgmcsscs(

tcmlkghgoy( bk` akkgvbtagk+ 1

? Nbkbocnckt Pgghs ) Prck`s 6:2= . Fbak ) Mgnpbky . Zufhambtagks+ Nbkbocnckt Pgghs ) Prck`s 6:2= . Fbak) Mgnpbky . Zufhambtagks+ K+p+( k+`+ _cf+ 2? Nby 6:2=+ 8lttp4''www+fbak+mgn'pufhambtagks'fusakcss.aksaolts' nbkbocnckt.tgghs.bk`.trck s+bspx; +

< Fbhbkmc` ]mgrcmbr` Fbsams+ Plc Fbhbkmc` ]mgrcmbr` Akstatutc+ K+p+( k+`+ _cf+ 8lttps4''www+fbhbkmc`smgrcmbr`+gro'F]MVcsgurmcs'BfguttlcFbhbkmc`]mgrcmbr`'tbfa`'33'@c buht+bspx;

1 Vgfcrt ]+ Ebphbk bk` @bva` Z+ Kgrtgk( Ssako tlc Fbhbkmc` ]mgrcmbr` bs b ]trbtcoam Nbkbocnckt ]ystcn( Lbrvbr` Fusakcss Vcvacw ,Dbkubry.Icfrubry 2119!4 ?9+

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

11/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

Plc ighhgwako ,Iaourc 2+! slgws bk cxbnphc gi b fbhbkmc` smgrcmbr`+ Ak tlc mcktcrgi b typambh smgrcmbr` as tlc vasagk bk` strbtcoy igr tlc grobkazbtagk+ Plc igurfgxcs rcprcsckt tlc mratambh igmus brcbs4 iakbkmabh( mustgncr( hcbrkako bk` orgwtlbk` aktcrkbh prgmcsscs+

Iaourc 2+ Fbhbkmc` ]mgrcmbr` ]bnphc

Bs slgwk( fbhbkmc` smgrcmbr` mghhcmts bk` bkbhyzcs nctrams irgn igur `astakmtbrcbs4 hcbrkako bk` orgwtl( fusakcss prgmcss( mustgncr( bk` iakbkmabh+ Plcmgrpgrbtc vasagk bk` strbtcoy as tlc mcktcr gi tlc smgrcmbr`( sakmc cvcrytlako tlbtlbppcks slguh` hake fbme tg bk` suppgrt tlc mgrpgrbtc nassagk+ Plc a`cb as tggftbak b fbhbkmc gi nctrams ak tlcsc igur mbtcogracs tg `cvchgp b ngrc mglcrcktpamturc gi tlc grobkazbtagk+ Iakbkmabh nctrams( wlahc anpgrtbkt( brc gkhy gkc gitlc pahhbrs tlbt mbk anpbmt pcrigrnbkmc+

]akmc tlc aktrg`umtagk gi tlc fbhbkmc` smgrcmbr` ak tlc 211:s( at lbs cvghvc` tgakmhu`c `aiicrckt vbrabtagks+ Ngst gi tlc ecy chcnckts rcnbak aktbmt( fut rcmcktvcrsagks akmhu`c strbtcoam nbppako bk`'gr strbtcoam hakeboc ng`chs+ Plc prakmaphcsgi tlc fbhbkmc` smgrcmbr` bk` tlc igur ecy brcbs( lgwcvcr( rcnbak tlc sbnc+B kunfcr gi tcmlkghgoacs lbvc bhsg cncroc` tlbt mhban tg lchp grobkazbtagksanphcnckt b fbhbkmc` smgrcmbr`+ Lgwcvcr( at as `cfbtbfhc bs tg wlctlcr gr kgt

sgitwbrc mbk ukmgvcr tlc fbsam prakmaphcs rcquarc` igr tlc fbhbkmc` smgrcmbr`+Bmmgr`ako tg tlc Fbhbkmc` ]mgrcmbr` Akstatutc4 Plc fbhbkmc` smgrcmbr` as kgt bpacmc gi sgitwbrc Ubk`^ ukigrtukbtchy( nbky pcgphc fchacvc tlbt anphcncktakosgitwbrc bngukts tg anphcncktako b fbhbkmc` smgrcmbr`+ 2: Plas as kgt tg sbytlbt tcmlkghgoy askt lchpiuh5 gkmc b smgrcmbr` as `cvchgpc` bk` anphcncktc`(sgitwbrc sghutagks mbk fc vbhubfhc wbys tg nbkboc tlc bpprgbml+

2: Fbhbkmc` ]mgrcmbr` Fbsams+ Plc Fbhbkmc` ]mgrcmbr` Akstatutc+ K+p+( k+`+ _cf+ 8lttps4''www+fbhbkmc`smgrcmbr`+gro'F]MVcsgurmcs'BfguttlcFbhbkmc`]mgrcmbr`'tbfa`'33'@c buht+bspx; +

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

12/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

Gvcrbhh( tlc fbhbkmc` smgrcmbr` as tlc ngst pgpuhbr ncbsurcnckt tggh+ Bmmgr`akotg rcscbrml mgk`umtc` fy tlc Obrtkcr Orgup ( gvcr 3: pcrmckt gi hbroc S+]+ iarnsb`gptc` b fbhbkmc` smgrcmbr` bpprgbml sakmc 6::6+ 22 Lgwcvcr( tlas kunfcr naoltfc shaolthy nashcb`ako( sakmc tlc tcrn fbhbkmc` smgrcmbr` as gitck hakec` tg bvbracty gi ncbsurcnckt tgghs bk` nctlg`s+ Gtlcr rcscbrml ak`ambtcs tlbt bfgutb tlar` gi mgnpbkacs usc b trb`atagkbh fbhbkmc` smgrcmbr` nctlg`( fut gkhybfgut b iaitl gi bhh mgnpbkacs usc tlc ngst up.tg.`btc vcrsagks tlbt akmhu`cstrbtcoy nbppako+ 26

@bslfgbr`s bk` ngktlhy fusakcss rcvacws

Zamturc tlc `bslfgbr` ak ygur mbr+ Nbyfc ygu rcicrckmc at tg mlcme ygur spcc` grscc ai ygurc bhngst gut gi obs+ Bt tlc vcry hcbst( ygu kgtamc wbrkako haolts tlbtstbrt fhakeako sg ygu mbk bvcrt b `asbstcr+

Zcrigrnbkmc `bslfgbr`s prgva`c b sanahbr scrvamc( gkhy gk b numl hbrocr smbhc igr

mgrpgrbtagks+ B `bslfgbr` prgva`cs sunnbrazc` `btb tg slgw nbkbocrs lgw ibsttlcy brc wgreako tgwbr`s tlcar ogbhs gr prgva`c bhcrts ai tlc mgnpbky as ibhhakoslgrt gi tbrocts+ @bslfgbr`s brc usubhhy mustgnazc` tg rcpgrt wlbt kcc`stg fc trbmec` ngst ircquckthy+

Ockcrbhhy( mgrpgrbtc `bslfgbr`s brc cbsy tg rcb` bk` prgva`c b rcbh.tancuscr aktcribmc+ Plcy bhsg prgva`c b orbplambh prcscktbtagk gi tlc murrcktstbtus bk` lastgrambh trck`s gi grobkazbtagkbh EZAs+ Ats mgnngk tg scc`bslfgbr`s narrgr trbiiam haolts( bk` kgtc wlctlcr sgnctlako as rc`(

ychhgw( gr orcck+ B rc` haolt naolt ak`ambtc tlakos brc kgt ogako bs tlcyslguh`( wlahc b orcck haolt ak`ambtcs b mgnpbky as lattako tbrocts+

B nbkuibmturako `bslfgbr`( igr cxbnphc( nby slgw `btb rchbtc` kunfcr gi pbrtsnbkuibmturc` gr tlc kunfcr gi ibahc` qubhaty akspcmtagks pcr lgur+ ]anahbrhy( b`bslfgbr` ak lunbk rcsgurmcs naolt trbme EZAs rchbtc` tg cnphgycc rcmruatncktgr rctcktagk+ 2=

Plc bslfgbr` askt bfgut wlbt ygu rcpgrt bs numl bs lgw ygu rcpgrt at+ Ak

gtlcr wgr`s( at slguh` mgnnukambtc prgorcss bt b ohbkmc( bk` fc bmtagkbfhc bk`annc`abtc+ At slguh` sunnbrazc nctrams quamehy ak b wby tlbt nbecs scksc tgbkygkc tlbt as rcb`ako at+ At slguh` fc mhcbr bk` mgkmasc( bk` scrvc bs b rcpgrt mbr`igr ygur strbtcoam phbk bk` prgorcss+

22 Fbhbkmc` ]mgrcmbr`4 Lgw Nbky Mgnpbkacs Ssc Plas Pggh7 Fbhbkmc` ]mgrcmbr`4 Lgw Nbky MgnpbkacsSsc Plas Pggh7 K+p+( k+`+ _cf+ 6: Nby 6:2=+ 8lttp4''www+bp.akstatutc+mgn'Fbhbkmc` ]mgrcmbr` Lgw nbky mgnpbkacs usc tlas tggh+ltnh; +

26 Fbhbkmc` ]mgrcmbr`4 Lgw Nbky Mgnpbkacs Ssc Plas Pggh7 Fbhbkmc` ]mgrcmbr`4 Lgw Nbky MgnpbkacsSsc Plas Pggh7 K+p+( k+`+ _cf+ 6: Nby 6:2=+ 8lttp4''www+bp.akstatutc+mgn'Fbhbkmc` ]mgrcmbr` Lgw nbky mgnpbkacs usc tlas tggh+ltnh; +

2= @bslfgbr` ,fusakcss!+ _aeapc`ab+ _aeanc`ab Iguk`btagk( :3 ]cpt+ 6:2=+ _cf+ 6: Nby 6:2=+ 8lttp4''

ck+waeapc`ab+gro'waea'@bslfgbr`W,fusakcss!; +

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

13/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

@bslfgbr`s brc gitck aktcorbtc` aktg cxcmutavc rcpgrtako nctlg`s+ Igrcxbnphc( ygu nby lbvc lcbr` gi tlc Ngktlhy Fusakcss Vcvacw ,NFV! (wlaml as b prgmcss tlbt trbmes prgorcss bobakst tlc strbtcoam bk` gpcrbtakophbk+ At as bhsg bk gppgrtukaty tg nbec surc tlc grobkazbtagk stbys gk trbme bk`anphcnckts b`dustnckts tg tlc phbk wlck kcc`c`+ NFVs brc b ogg` wby tgmgnnukambtc mgrpgrbtc pcrigrnbkmc bk` prgva`c mhbraty bk` mgnnatnckt wlckusc` ciicmtavchy+

Ockcrbhhy( NFV rcpgrtako ibhhs uk`cr tlc rcspgksafahaty gi tlc tcbn ak mlbroc gib ncbsurcnckt gr anprgvcnckt prgmcss+ Lgwcvcr( b MCG gitck rcmcavcs NFV`btb( sg tlc rcpgrt slguh` fc laol hcvch bk` mgkmasc+ Bk NFV as rcpgrtc` `urakob stbk`ako ncctako bk` ighhgws b strumturc` bock`b tg rcvacw pcrigrnbkmc(bsscss assucs bk` gppgrtukatacs bk` nbec b`dustnckts tg tlc phbk+ Pypambhhy( NFVsbrc mgk`umtc` gk b ngktlhy fbsas( bitcr tlc mhgsc gi b pragr ngktl+ B `asmaphakc`bpprgbml as mratambh tg summcssiuh `cphgynckt gi bk NFV+ At kcc`s tg fc ckorbakc`aktg tlc muhturc gi bk grobkazbtagk bs b stbk`br` nctlg` tg ngkatgr pcrigrnbkmcbk` tg mgkstrumtavchy b``rcss assucs bk` gppgrtukatacs+ 20

_lctlcr ygu usc b `bslfgbr`( NFV( gr fgtl( tlc gfdcmtavc as tg rcpgrt prgorcssgk b rcouhbr fbsas tg ecy stbeclgh`crs+ Prbmeako bk` rcpgrtako ncbsurcs as kgt dustb fcst prbmtamc( ats b mratambh pacmc gi ygur nctram strbtcoy+ ]anphy put( ai ygu `gktrcouhbrhy cvbhubtc prgorcss( yguhh lbvc kg a`cb wlcrc ygurc ogako+ Plc nctramsygu mghhcmt brc vbhubfhc gkhy ai ygu usc trbmeako nctlg`s tg ngkatgr gutmgncsbk` rcsuhts+ Plake gi rcpgrtako bs tlc ighhgw tlrguol tg ygur strbtcoy( bk` stamewatl at gvcr tanc+

Gtlcr nctrams `ciakc`Plc hast gi tcrns tg `ciakc pgpuhbr nctrams bk` nctlg`s as hgko+ Iaourc 6 giicrssgnc gi tlc ngrc mgnngk ncbsurcnckt tcrns bk` tlcar `ciakatagks+ 23

Iaourc 6+ Ncbsurcnckt Pcrns bk` @ciakatagks

20 Lgw tg Mgk`umt Laol.Ybhuc Ngktlhy Fusakcss Vcvacws+ Bhaokc` Bmtagk+ K+p+( k+`+ _cf+ =: Nby 6:2=+8lttp4''www+bhaokc`bmtagk+mgn'6:2:':6'lgw.tg.mgk`umt.b.laolvbhuc.ngktlhy.fusakcss.rcvacw'; +

23

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

14/16 6:2= 0anprakt( Akm+ Bhh raolts rcscrvc`

Nctrams cxbnphcs

Cxbnphcs gi ci icmtavc ncbsurcnckt strbtcoacsAi ygurc hggeako igr b mgnpbky tlbt cxmchs ak pcrigrnbkmc nctrams( Hgmelcc`Nbrtak Nassahcs bk` Iarc Mgktrgh as b ogg` phbmc tg stbrt+ _akkcr gi tlc 6:26Nbhmghn Fbh`raoc Kbtagkbh Rubhaty Bwbr`( tlc mgnpbky as ekgwk igr cxmchhako akpcrigrnbkmc bk` gpcrbtagkbh ncbsurcs tg anprgvc prgmcsscs bk` prg`umtavaty+

Hgmelcc` Nbrtak Nassahcs bk` Iarc Mgktrgh ,NIM! usc b kakc.stcp ]trbtcoamZhbkkako bk` Cxcmutagk ]ystcn ,]ZC]! tg `cvchgp strbtcoam bk` tbmtambh

bmtagk phbks usako nbrect bk` mustgncr `btb+ ]ZC] aktcorbtcs nctrams( wgreprgmcsscs( bk` ng`chako tg prgva`c icc`fbme igr mgktakugus hcbrkako+Gvcrbhh( tlc prgmcss prgngtcs hgko.tcrn sustbakbfahaty bk` bmmguktbfahaty btbigr prgmcss anprgvcnckt+

_lbt( spcmaiambhhy( gcs ]ZC] lchp tlc grobkazbtagk bmlacvc7 Iarst( tlc mgnpbkyrcbhazcs prgmcss ciiamackmy bs b rcsuht gi b `ciakc` bk` mgksastckt bpprgbml+]upphacr gk.tanc `chavcry lbs fcck 2:: pcrmckt sakmc 6::9( bk` gvcrbhh supphacr

Iakbkmabh Ncbsurcs]bhcs gr Vcvckuc]bhcs orgwtlOrgss Nbroak gr ZrgiatZrgiat gr rcvckuc pcr cnphgyccVcturk gk Akvcstnckt ,VGA!@ava`ck`sMbsl ihgwAkvcktgry Purkgvcr VbtagMurrckt Vbtag

Mustgncr NcbsurcsMustgncr sbtasibmtagkMustgncr rctcktagkMustgncr rcicrrbhsMustgncr mgnphbaktsVcspgksc tanc pcr mustgncrMustgncr haictanc vbhucMustgncr bmquasatagk rbtcKunfcr gi mustgncrsMustgncr scrvamc cxpcksc pcr mustgncr

Zrgmcss NcbsurcsBvcrboc mgst pcr trbksbmtagkGk.tanc chavcryBvcrboc hcb`.tancAkvcktgry turkgvcrMymhc tanc_brrbkty mhbansIrcquckmy gi rcturkc` purmlbscs

Cnphgycc Hcbrkako bk` Orgwtl NcbsurcsZbrtamapbtagk ak prgicssagkbh gr trb`c bssgmabtagksPrbakako akvcstnckt pcr cnphgyccBvcrboc ycbrs gi scrvamcKunfcr gi mrgss.trbakc` cnphgyccsBfscktccasnPurkgvcr rbtcCnphgycc sbtasibmtagkCnphgycc prg`umtavatyPrbakako lgurs'mcrtaiambtagksZcrsgkbh ogbh bmlacvcncktPanchy mgnphctagk gi pcrigrnbkmc bpprbasbhs

7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

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7/28/2019 Metrics and Measures Blue Paper by promotional products retailer 4imprint

16/16

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