PowerPoint Presentation - lazada · Increasing the traffic and sales of your Lazada shop is not...

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Transcript of PowerPoint Presentation - lazada · Increasing the traffic and sales of your Lazada shop is not...

1. Benefits of linking

1. Increase awareness of online shopping

2. Drive traffic to your Lazada shop

3. Leverage alternative payment systems

Increasing the traffic and sales of your Lazada shop is not hard as you think. All you need to do is link your website and your shop.

By providing a link from your own website to your shop on Lazada, there are two main ways your traffic (and sales) will increase:

1. Google’s search algorithm is heavily influenced by links. A link is an incoming hyperlink from one web page to another website. The more links you have, the more important search engines think your shop is, so the higher your shop will rank in Google’s search results. This will lead to more visibility on the web, and more traffic to your website.

2. People will visit your shop on Lazada, by directly clicking on the link on your own website.

1. Benefits of linking

Small Sellers1 - 500 organic + referral visits / month

1 - 5 organic + referral sales / month

1. Benefits of linking

Numbers based on 100+ small and large merchants and brands we partner with.

Case Study

Medium Sellers500 - 1000 organic + referral visits / month

5 - 20 organic + referral sales / month

1. Benefits of linking

Numbers based on 100+ small and large merchants and brands we partner with.

Case Study

Large Sellers1000 - 10000 organic + referral visits / month

20 - 50 organic + referral sales / month

1. Benefits of linking

Numbers based on 100+ small and large merchants and brands we partner with.

Case Study

Brands

1. Benefits of linking

Numbers based on 100+ small and large merchants and brands we partner with.

Case Study

1. Benefits of linking

Step 1: Choose a button that suits your application (Download https://goo.gl/O9jAKe) :

2. How to add links

Step 2: Select the pages you’d like to link from: (Examples below)

Homepage Link Navigational Link Online Stores Page Link

http:// srv-live.lazada.com.my/cms/merchant/Lazada-Malaysia-Logo-400x150.png

http:// srv-live.lazada.com.my/cms/merchant/Lazada-Effortless-Shopping-Logo-400x150.png

http:// srv-live.lazada.com.my/cms/merchant/Lazada-Marketplace-Merchant-400x400.png

http:// srv-live.lazada.com.my/cms/merchant/Lazada-Buy-Now-400x100.png

Step 3: Paste this HTML-code in the website section where you’d like the image to appear.

Code:

<a href="http://www.lazada.com.my/your-shop-address-here">

<img src=“http:// srv-live.lazada.com.my/cms/merchant/Lazada-Buy-Now-400x100.png“> </a>

Example:

<a href="http://www.lazada.com.my/new-balance-official-store/">

<img src=“http:// srv-live.lazada.com.my/cms/merchant/Lazada-Buy-Now-400x100.png“> </a>

Replace the red text with your Lazada shop URL. Replace the green text by the URL of the image you selected in STEP 1.

If you’re unable to add a link to your Lazada shop, hire a freelancerfrom freelancer.com or peopleperhour.com. Adding above codedoesn’t take more than 1 hour. And done!

2. How to add links

Brands that currently link that to their Lazada shop

Brands that currently link that to their Lazada shop

Brands that currently link that to their Lazada shop

Brands that currently link that to their Lazada shop

Brands that currently link that to their Lazada shop

Brands that currently link that to their Lazada shop