Post on 16-Apr-2017
MOBILEMARKETING
AGENDA
010203
Status Quo of Mobile Marketing
OMG in Mobile Marketing
Business Application
00
STATUS QUO OF MOBILE USAGE01
01 STATUS QUO OF MOBILE USAGETime Spent per Adult User per DAY with Digital Media, USA, 2008-2015
0
1.5
3
4.5
6
2008 2009 2010 2011 2012 2013 2014 2015
2.62.62.31.6
0.80.4
0.30.3
2.42.42.32.52.62.42.32.2
0.40.30.30.30.30.40.30.2
Other Connected Devices Desktop/Laptop Mobile
Source: eMarketer
01 STATUS QUO OF MOBILE USAGETime Spent on Screens by Orientation (Hours / Day), USA, 2010-2015
0
2.5
5
7.5
10
2010 2011 2012 2013 2014 2015
2.62.62.31.60.80.4
2.42.42.32.52.62.4
0.40.30.30.30.30.4
4.34.44.54.64.64.4
TV Other Connected Devices Desktop/Laptop Mobile
Source: eMarketer
01 STATUS QUO OF MOBILE USAGE
According to these two tables, mobile has become the major media of people’s daily life. As more and more people spent more and more time on mobile, there are increasing opportunities for marketers.
Mobile Marketing is the new potential choice of you.
OMG IN MOBILE MARKETING02
02 OMG IN MOBILE MARKETING
Source: Flurry Analytics, comsScore, Pandora, Facebook, NetMarketShare. Note: US Jan 2015
90% of Time on Mobile is Spent in Apps
10%
90%AppsBrowser
90% of people spend their time on Apps, so Ad in Apps and social media management is of vital importance
Old media’s decline result in the browsers’ fall, only 10% people spend their
time in browsers
02 OMG IN MOBILE MARKETING
OMG would like to offer:
App Development
App Ad consulting & strategy inquiry
Other technical issues solutions
?
BUSINESS APPLICATION03
FC Groningen Official App
The app prototype is designed by Cloud.X, logos, news pictures are assets of FC Groningen Soccer Club.© 2016 Cloud.X All right reserved