Mobile & Journalism - USC Annenberg Mobile News Week
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Transcript of Mobile & Journalism - USC Annenberg Mobile News Week
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Jason DaPonteManaging Director
+44 (0)7786 702 362
@jasondaponte #USCmobile
http://www.entertheswarm.com
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@jasondaponte #USCMobile
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Source: Wireless intelligence
The Promise:
Statistic: There are more of them than there are of us
2009: 4.b ACTIVE mobiles2010: 5b ACTIVE mobiles2010: 1b sold 2012: 6b ACTIVE predicted
(World population = 6.7b people)“Five billion phones means there are more than three times as many phones as personal computers”
Ben Wood Analyst,CCS Insight
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News is a big part of the space…
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… but not a growth area
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If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”
– Eric Schmidt, GoogleMobile World Congress, Feb 2011
HeathBrandon on Flickr
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Definition of mobile:
Any interaction with an audience member on a portable device or in a mobile situation
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What makes mobile different?
Personal
Sociable
Portable
Immediate
Location aware
CONTEXT
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So what is context?
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Distribution
Wider reach
Constant dialogue with audiences
Reaching new global audiences
Content in mobile apps/platforms
Newsgathering
Journalist Lead: MoJo’s
User Lead: UGC
Data gathering/investigation
Opportunities for news organizations
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So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
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So what is this ‘mobile’ thing anyway?
Messaging isn’t just about txt-ingMessaging
News & Emergency alerts
Non-smartphone audiences
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So what is this ‘mobile’ thing anyway?
Messaging isn’t just about txt-ingMessaging
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Michael Jackson’s death
The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed
Users told the story using the rules of social media; verified using professional media
http://www.flickr.com/photos/raouldraws/
Messaging
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So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
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Mobile web
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So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
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BBC World Service:Bangladesh Boat Trip
Mobile media
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Mobile Reporting from Mobile World Congress
Mobile media
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Long Way Down/Long Way Round
Mobile media
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Mobile media
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Mobile media
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BBC: Shoot the Summer
The collaborative story of one summer’s festivals
Mobile was the tool that let users became participants; story creation was an event of its own
Mobile media
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So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
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Mobile News Gathering – The pros Apps/Widgets
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Mobile News Gathering – New entrants Apps/Widgets
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Apps/WidgetsMobile News Gathering – New tools
Audioboo Kyte – live streaming
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Apps/WidgetsMobile News Gathering – New tools
Reel Director Splice
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Thinking about the future
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Thinking about the future
CrunchMeme.com
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Jason DaPonteManaging Director
+44 (0)7786 702 362
@jasondaponte #USCMobile
http://www.entertheswarm.com