ONM week 5 - Mobile marketing

MOBILEMARKETING

AGENDA

010203

Status Quo of Mobile Marketing

OMG in Mobile Marketing

Business Application

00

STATUS QUO OF MOBILE USAGE01

01 STATUS QUO OF MOBILE USAGETime Spent per Adult User per DAY with Digital Media, USA, 2008-2015

0

1.5

3

4.5

6

2008 2009 2010 2011 2012 2013 2014 2015

2.62.62.31.6

0.80.4

0.30.3

2.42.42.32.52.62.42.32.2

0.40.30.30.30.30.40.30.2

Other Connected Devices Desktop/Laptop Mobile

Source: eMarketer

01 STATUS QUO OF MOBILE USAGETime Spent on Screens by Orientation (Hours / Day), USA, 2010-2015

0

2.5

5

7.5

10

2010 2011 2012 2013 2014 2015

2.62.62.31.60.80.4

2.42.42.32.52.62.4

0.40.30.30.30.30.4

4.34.44.54.64.64.4

TV Other Connected Devices Desktop/Laptop Mobile

Source: eMarketer

01 STATUS QUO OF MOBILE USAGE

According to these two tables, mobile has become the major media of people’s daily life. As more and more people spent more and more time on mobile, there are increasing opportunities for marketers.

Mobile Marketing is the new potential choice of you.

OMG IN MOBILE MARKETING02

02 OMG IN MOBILE MARKETING

Source: Flurry Analytics, comsScore, Pandora, Facebook, NetMarketShare. Note: US Jan 2015

90% of Time on Mobile is Spent in Apps

10%

90%AppsBrowser

90% of people spend their time on Apps, so Ad in Apps and social media management is of vital importance

Old media’s decline result in the browsers’ fall, only 10% people spend their

time in browsers

02 OMG IN MOBILE MARKETING

OMG would like to offer:

App Development

App Ad consulting & strategy inquiry

Other technical issues solutions

?

BUSINESS APPLICATION03

ONM week 5 - Mobile marketing

Marketing

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