L'Oreal India dominating the digital world

Post on 21-Oct-2014

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This presentation highlights the top 10 brand pages in the country on the basis of fan engagement and response rate. L'Oreal India beauty and skincare brands like Lancome, Vichy , Maybelline and L'Oreal Paris are a part of this list proving that the L'Oreal brands are dominating the digital beauty space in india.

Transcript of L'Oreal India dominating the digital world

India Pvt. Ltd

Dominating the Digital World

• Social Bakers is a digital insights and analysis platform that provides you with local reports updating relevant social media statistics each month.

• Social bakers has partnered with Facebook & has come out with an exclusive social media review on the local Facebook pages in India.

Social Bakers has identified the top 10 pages in the country on the basis of engagement rate and

response rate

The findings are…

Key L’Oreal India brands dominating the digital space...

Response Rate

Engagement rate reflects the average percentage rate of your fan base that interacts to your posts.

It is calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of fans on the page.

Response rate are the number of page administrator responses made to user generated wall posts, divided by the total number of user generated posts

Engagement Rate

00

Daily Engagement Rate

Average Engagement Rate

Response Rate

Total Likes: 673,569

Product Related Post

Admin Response Generic Post

Product Related Post

Generic Post

Admin Response

Total Likes: 13,828

Product Related Post

Generic Post

Admin Response

Total Likes: 14,725

Total Likes: 128,424

The L’Oreal India brand pages: Lancome, Vichy, Maybelline and L’Oreal Paris are among the top 10 pages in the

country with distinct fan bases but commendable engagement and response rates.

They are truly dominating the digital beauty space.

The L’Oreal India brand pages: Lancome, Vichy, Maybelline and L’Oreal Paris are among the top 10 pages in the

country with distinct fan bases but commendable engagement and response rates.

They are truly dominating the digital beauty space.