Post on 14-Apr-2017
Leveraging Social Media to Amplify Your Message
IntroductionDan Fuoco @DanFuoco Interactive Marketing Manager,VisitDetroit
Promote & Interact on:• VisitDetroit.com & Blog.VisitDetroit.com• Leisure Newsletter• Digital Marketing, Ads, Campaigns, Giveaways• All Social Channels Social Media Juggler
Data Crunch
Crazy Fact: We’re on social media for 3.6 hours every day
A study by Ipsos found that the average social network user spends 3.6 hours on social media every day. Considering you may only be awake for 16 hours each day, that means nearly 25% of our waking time is spent on Facebook, Twitter, and the rest.
Data Credit: Buffer Blog
What
age group is on social media the
most hours per day?
Millennials
Average Daily Use per Age4.2 hours per day – age 35 and under3.1 hours per day – 35-49-year-olds2.8 hours per day – age 50 and over
Data Credit: Buffer Blog
How can I reach my social audience?
How can I reach my social audience?
What tactics will help amplify my message?
7 Tactic
s
Leveraging Social Media to Amplify Your Message
Great Headlines Get Read
Others get passed over like Mystery Meat
1
Great Headlines Get ReadApril 2015
Great Headlines Get Read
#6
Great Headlines Get Read
Lists perform well on social media
January-April 2015
Tip:
Add Images
A picture is worth 1,000 shares
2
Add Images
Articles with relevant images get
more pages views than those without.
Data Credit: CoSchedule
94%
Screen shot DIA historical landmarks tweet and aloft
Reply
Are you talking to me?
3
Reply
Take a minute to show some gratitude and your fans will reward you.
Use Zapier + Buffer
(Trigger + Action) + Set it and forget it = Efficiency
4
Zapier
Connects the web apps you use to
easily move your data and automate
tedious tasks.
Buffer
Easiest way to publish on social media.
Add social updates to your Buffer queue and they are “smartly” published at opportune times.
Buffer
Problem Scenario
No one on social media reads by blog post when I press “publish”.
I don’t have time to post to all my social channels.
(Trigger + Action) + Set it and forget it = Efficiency
Team, Unite!
Seriously, Create a Series
Photo of the DayThrowback ThursdayCute and Crazy Cats
5
inspire.visitdetroit.com
#DepictTheD
What’s in it for Me?
Incentivize your audience
6
What’s in it for Me?
One-Stop Access to:• Deals• Destination Information• Event Dates• Promotions
7
Overdeliver
The more the merrier
Bonus: 8
OverdeliverRepurposing Content:
Blog Post InfographicBlog Post PodcastBlog Post CheatsheetBlog Post e-booke-book Infographice-book CheatsheetMultiple FB Posts e-bookMultiple FB Posts InfographicMultiple FB Posts Cheatsheet