How to Use Social Media to Amplify Your Brand Message with Guy Kawasaki #ViralChat
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VIRAL CHAT #VIRALCHAT WITH HOST @POSTPLANNER AND SPECIAL GUEST GUY KAWASAKI @GUYKAWASAKI THURSDAY, MAY 21, 2015 HOW TO USE SOCIAL MEDIA TO AMPLIFY YOUR BRAND MESSAGE YOU MANAGE OVER 10 MILLION FOLLOWERS, WHAT CAN BUSINESSES LEARN AND APPLY TO GROWING THEIR OWN FOLLOWING? YOU COINED THE TERM “BRAND EVANGELIST.” WHAT DOES IT TAKE FOR A BUSINESS TO BUILD A LEGION OF RAVING FANS? WHAT ARE YOUR TOP SUGGESTIONS FOR A BUSINESS STRUGGLING TO CUT THROUGH THE CLUTTER ON SOCIAL MEDIA? WHY ARE VISUALS SO IMPORTANT WITHIN SOCIAL MEDIA AND HOW CAN BUSINESSES USE THEM EFFECTIVELY? WHO ARE A FEW GREAT BRANDS STANDING OUT ON SOCIAL MEDIA TODAY AND WHAT MAKES THEM SPECIAL? IF BUSINESSES ONLY HAVE A SMALL TEAM AND LIMITED TIME, WHERE SHOULD THEY FOCUS TIME/ENERGY ON SOCIAL MEDIA? The most important lessons are: 1. Social media = marketing (for most businesses) 2. You need to add value 3. By adding value, you earn the right to use social media as a marketing platform 4. What matters is what people want to hear, not what you want to say What it takes to build a legion of raving fans is a great product or service. That’s 90% of the challenge. RT @PamMoore @GuyKawasaki: @AskAaronLee By adding value, you earn the right to use social media as a marketing platform” <~Amen! Post good shit. Rinse and repeat. RT @GuyKawasaki @RebekahRadice Repeating tweets is like flossing--at least once a day Conversely, you can have the best product/service ever, but w/o great marketing - it’s nothing. Every post needs a graphic or a video. Every one! Ask yourself, “Will people reshare what I just posted?” Cadbury. VirginAmerica. Comcast. MercedesBenz do good jobs: Attentive. Interesting posts. Resolve customer issues... But no brand pushes the edge as hard as it could. [Spend time on] Facebook -- using geo-targeting and dark posts. As a marketing platform, if I used only 1, it would be Facebook. I can only talk about my experience and Facebook alone drives about 65% of the traffic to my site. IMHO, promoted Facebook posts are very effective per dollar. Your brand can’t be everywhere and be effective, engage where you can to get the biggest reach. Pictures and Visuals are worth > 140 characters. Many confuse selling with marketing. Social media’s strength is marketing - creating a desire for a brand thru content. @brainwavemedia I am a nobody, I haven’t been on TV, jettsetting to speak at conferences, or best- selling books, but I have an audience. You can’t say it any clearer or simpler. Spot on. In social media you have to have an outer body experience and ask. Would I want to see this? If not? Don’t post it. Guy Kawasaki #viralchat Guy Kawasaki #viralchat Pan Moore #viralchat Guy Kawasaki #viralchat Rebekah Radice #viralchat Guy Kawasaki #viralchat Guy Kawasaki #viralchat Guy Kawasaki #viralchat Carlos Gil #viralchat Cara Ruccolo #viralchat Vincent Wong #viralchat Ross Quintana #viralchat Robert DeVore #viralchat Daniel Aipa #viralchat #VIRALCHAT BY THE NUMBERS 1380 TWEETS 158M REACH 6M IMPRESSIONS
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Transcript of How to Use Social Media to Amplify Your Brand Message with Guy Kawasaki #ViralChat
VIRAL CHAT #VIRALCHAT
WITH HOST
@POSTPLANNER AND SPECIAL GUEST GUY KAWASAKI
@GUYKAWASAKI
THURSDAY, MAY 21, 2015
HOW TO USE SOCIAL MEDIA TO
AMPLIFY YOUR BRAND MESSAGE
YOU MANAGE OVER 10 MILLION FOLLOWERS,
WHAT CAN BUSINESSES LEARN AND APPLY TO
GROWING THEIR OWN FOLLOWING?
YOU COINED THE TERM “BRAND EVANGELIST.”
WHAT DOES IT TAKE FOR A BUSINESS TO
BUILD A LEGION OF RAVING FANS?
WHAT ARE YOUR TOP SUGGESTIONS FOR A
BUSINESS STRUGGLING TO CUT THROUGH THE
CLUTTER ON SOCIAL MEDIA?
WHY ARE VISUALS SO IMPORTANT WITHIN
SOCIAL MEDIA AND HOW CAN BUSINESSES USE
THEM EFFECTIVELY?
WHO ARE A FEW GREAT BRANDS STANDING
OUT ON SOCIAL MEDIA TODAY AND WHAT
MAKES THEM SPECIAL?
IF BUSINESSES ONLY HAVE A SMALL TEAM
AND LIMITED TIME, WHERE SHOULD THEY
FOCUS TIME/ENERGY ON SOCIAL MEDIA?
The most important lessons are:1. Social media = marketing (for most businesses)2. You need to add value3. By adding value, you earn the right to use social media as a marketing
platform4. What matters is what people want to hear, not what you want to say
What it takes to build a legion of raving fans is a great product or service. That’s 90% of the challenge.
RT @PamMoore @GuyKawasaki: @AskAaronLee By adding value, you earn the right to use social media as a marketing platform” <~Amen!
Post good shit.
Rinse and repeat. RT @GuyKawasaki @RebekahRadice Repeating tweets is like flossing--at least once a day
Conversely, you can have the best product/service ever, but w/o great marketing - it’s nothing.
Every post needs a graphic or a video. Every one! Ask yourself, “Will people reshare what I just posted?”
Cadbury. VirginAmerica. Comcast. MercedesBenz do good jobs: Attentive. Interesting posts. Resolve customer issues... But no brand pushes the edge as hard as it could.
[Spend time on] Facebook -- using geo-targeting and dark posts. As a marketing platform, if I used only 1, it would be Facebook. I can only talk about my experience and Facebook alone drives about 65% of the traffic to my site. IMHO, promoted Facebook posts are very effective per dollar.
Your brand can’t be everywhere and be effective, engage where you can to get the biggest reach.
Pictures and Visuals are worth > 140 characters.
Many confuse selling with marketing. Social media’s strength is marketing - creating a desire for a brand thru content. @brainwavemedia I am a nobody, I haven’t been on TV, jettsetting to speak at conferences, or best-selling books, but I have an audience.
You can’t say it any clearer or simpler. Spot on.
In social media you have to have an outer body experience and ask. Would I want to see this? If not? Don’t post it.
Guy Kawasaki #viralchat
Guy Kawasaki #viralchat
Pan Moore #viralchat
Guy Kawasaki #viralchat
Rebekah Radice #viralchat
Guy Kawasaki #viralchat
Guy Kawasaki #viralchat
Guy Kawasaki #viralchat
Carlos Gil #viralchat
Cara Ruccolo #viralchat
Vincent Wong #viralchat
Ross Quintana #viralchat
Robert DeVore #viralchat
Daniel Aipa #viralchat
#VIRALCHAT BY THE NUMBERS
1380TWEETS
158MREACH
6MIMPRESSIONS
