Wilbert Amplify

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WILBERT AMPLIFY

The Wilbert Group is known for media relations. Our firm, led by former journalists, has media relationships to rival any PR firm anywhere.

We know how to pitch stories and generate results. Media hits from the last year include

5

6So what is Wilbert Amplify??Its how we make sure even more people see those media hits about your company. After all, when your company is profiled in The New York Times, dont you want everyone to know?

Any PR person can slap a link to a news story on Twitter.

We take a moresophisticated approach. Traditional media still has inherent credibility.

More than 50 percent of Americans give strong credibility ratings to top media outlets.People still consume media the old fashioned way.

Increasingly they are also getting and sharing news on social platforms.

Source: Pew Research CenterPercentage of Twitter, Facebook and YouTube users who are getting their news from these platforms.Facebook20%47%YouTube50%Twitter

Percent of social media users who haveSource: Pew Research CenterMainstream journalists are now social influencers.

Media hits may reach more people on social channels than in the print edition.Wilbert placed a byliner by client Sparks Grove in Fast Company in January 2015. Its circulation is 757,858.

Not bad, right?

It reached more than 1.7 million people on Twitter.THESEOEFFECTDriving activity for stories can improve their visibility with search engines. Both Google and Bing use data from social sites to determine how high to rank content.

How did we build Wilbert Amplify?We worked with the best brains.Dave CoustanCurrent:

Board of Advisors, The Wilbert Group VP, Digital Content Strategies, CSE

Former: SVP, Content Strategy & Planning, Voce Communications VP, Edelman, Digital Blog Master, EarthlinkWe developed partnerships with industry leaders.

And we added our unparalleled media relations savvy. TONY WILBERT Founding principal, The Wilbert Group

Early adopter of everything

4,150 Twitter followers, including 150+ journalists

Former journalist, now known for unparalleled media relationships

CAROLINE WILBERT Managing Principal, The Wilbert Group

Built digital partnerships with Little Bird and others

Former journalist, including Atlanta Journal-Constitution and Atlanta Business Chronicle

HADLEY CREEKMUIRVP, Real Estate Practice, The Wilbert Group

Placed clients recently in outlets ranging from New York Times to Washington Post to Huffington Post

Fan of Instagram

MARK BRAYKOVICHVP, Corporate Practice, The Wilbert Group

Leads media relations for clients such as Equifax and Aarons

Former business editor, Atlanta Journal-Constitution

Wilbert Amplify hasfourparts:SocialPushStrategic SpendEmailStorytellingSocial PushWe make recommendations for what and when to post on social media.We research where your audience is living, then pick the right platforms to reach the right people.

We research where your audience is living, then pick the right platforms to reach the right people.

We use tools to research and make sure you are following, engaging with and tagging the right influencers.After all, just because Kim Kardashian has 28.6 million followers on Twitter doesnt mean she is an influencer in retail banking or multifamily development or your industry.

After all, just because Kim Kardashian has 28.6 million followers on Twitter doesnt mean she is an influencer in retail banking or multifamily development or your industry.

Imagine you are doing social media for a real estate company.

Does the hashtag matter?

Anything real estate-ish will work, right?Look how many times each of these hashtags was used in a 7-day period.Yep, the hashtag matters.Strategic Spend

Spending money to promote social posts whether on LinkedIn or Twitter or another platform can be a good investment. We identify the big media hits and recommend a budget. We do the media buys, customizing programs for your particular audience. For instance, for a client that wants to reach decision makers in real estate in North Carolina

We post a media story on LinkedIn and promote itby

, industrygeography& job title.

We post a media story on LinkedIn and promote itby

, industrygeography

& job title.

We post a media story on LinkedIn and promote itby

, industrygeography

& job title.CEOCFODirector OfReal EstateThrough our partnership with Outbrain, we promote big client hits, so that they appear on mainstream, highly trafficked websites.

Email43.5 million consumers check their email on a daily basis. We worked with a leading email marketing firm to develop best practices what drives opens and clicks. Hint: Video works really well.

Emails containing videos offer a return 280% higher than traditional emails. Hint: Subject lines are really important.

GOOD ExampleHandy travel tips from Hotel ABCBAD ExampleHotel ABC June Newsletter64% of people say they open an email because of the subject line.

StorytellingSometimes a media hit is just one part of a bigger, better story. In todays world, it makes sense for every company to tell its own story too. We use tools like Storify and Timeline JS to look back at a story, tell it in its entirety and showcase a great media hit again.

Beautifully crafted timelines that are easy, and intuitive to use.

ReportingSo how are we going to share the results of Wilbert Amplify?

With new and expanded reports. We love telling client stories. Now we can tell these stories even LOUDER. WILBERT AMPLIFYCaroline WilbertManaging PrincipalThe Wilbert Groupcwilbert@thewilbertgroup.com404-405-6479