Is there an awesome Google Authorship photo? #pubcon

Post on 08-May-2015

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My Pubcon Las Vegas presentation on choosing an effective and creative Google Author photo without hurting your Authorship search results

Transcript of Is there an awesome Google Authorship photo? #pubcon

By Ann Smarty @seosmartyBrand & Community Manager atInternet Marketing Ninjas

IS THERE A PERFECTAUTHOR PHOTO?

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So how to make the most of your Google author

photo?

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OFFICIAL RULES

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Only a real *recognizable* headshot

will do

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There’s no place for even *partial* anonymity

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You’ll see your Authorship in Google

search only if you follow the “no anonymity” rule

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CHANGING PROFILE PHOTO

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• It takes about 3 weeks for Authorship markup to show up in SERPs after first verified

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• It takes about 3 weeks for Authorship markup to show up in SERPs after first verified

• It takes seconds for a NEW photo to appear in SERPs after you change your Google Plus profile pic

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It takes from a couple hours to a day foryour Google Profile pic to be removed from

SERPs once you start using a non-human pic

as Google Plus profile pic

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STAND OUT?

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PROBLEM: We don’t really have clear “photo”

guidelines

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What seems to work so far?

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OTHEROPTIONS?

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Heatmap study by James Breeze (2009)

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Heatmap study by Bunnyfoot.com (2006)

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KEY: CONSISTENCY

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Thank you!

Contact us: 518-270-0854

Ann Smarty @seosmarty

@seosmarty