Pubcon Legit Link Acquisition Presentation
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17-Oct-2014 -
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Transcript of Pubcon Legit Link Acquisition Presentation
Proactive Link Campaigns
Presented by:
Presented by Arnie Kuenn @ArnieK
ABOUT YOUR PRESENTER…
•President of Vertical Measures – A Search, Social & Content Marketing Agency
•Instructor for the Content Marketing Institute
•Teach our own Content Marketing Workshop
•Write for Marketing Land, Content Marketing Institute and Chief Content Officer
•Wrote the book Accelerate: The Convergence of Search, Social & Content Marketing
LINK BUILDING HASN’T
CHANGED, THE RULES
ARE STILL THE SAME.
@ArnieK
QUALITY
RELEVANCY
AUTHORITY
SUSTAINABILITY
@ArnieK
8 Link Building Examples
8 Useful Tools
8 Things You Can Do Today
24 LINK BUILDING LESSONS
@ArnieK
Lists
Broken Links Competitors
.EDU
Employee Sites
LINK BUILDING EXAMPLES Niche Directory
@ArnieK
“ASK YOURSELF
WOULD YOU WANT THIS
LINK IF THERE WERE NO
GOOGLE?” -ERIC WARD
@ArnieK
LINK BUILDING EXAMPLES
Tactic
Advanced Search Query & Synonym
“continuing education” “doctors”
“list” “bioethics”
DA 54 PR 5
Live in 1 Hour
#1 Lists
http://www.cmelist.com/otherlinks.htm
@ArnieK
LINK BUILDING EXAMPLES
Tactic
Advanced Search Query & Association
“fire education” “training”
“association” inurl:resource
inurl:.org
DA 92 PR 7
Live in 1 Week
#2 Associations
http://www.nfpa.org
@ArnieK
LINK BUILDING EXAMPLES
Tactic
Positive Brand Mention w/o Link
Use of social media
DA 84 PR 7
Live in 2 1/2 Weeks
#3 Brand Mention
http://www.chicagobusiness.com
@ArnieK
LINK BUILDING EXAMPLES
Tactic
Links to 404 Pages & Link Checker
27 Broken Links
DA 75 PR 7
Live in 1 Week
#4 Broken Links
http://people.uncw.edu/albertm
@ArnieK
LINK BUILDING EXAMPLES
Tactic
Competitor Backlinks
Macro Spreadsheet
DA 66 PR 6
Live in 2 Months
#5 Competitor Backlinks
http://www.oakville.ca
@ArnieK
LINK BUILDING EXAMPLES
Tactic
EDU Resource Page with Advanced
Search Query
inurl:edu “medical” “helpline”
“suicide” “resources”
DA 88 PR 7
Live in 3 Weeks
#6 Resource Page
http://www.csun.edu/helpline/online_help/
@ArnieK
LINK BUILDING EXAMPLES
Tactic
Niche Directory with Advanced
Search Query
inurl:gov “health professionals”
“directory of”
DA 100 PR 8
Live in 3 Months
#7 Niche Directory
http://www.nlm.nih.gov/medlineplus/directories.html
@ArnieK
LINK BUILDING EXAMPLES
Tactic
Link from Employee Bio
DA 34 PR 4
Live in 4 Days
#8 Employee Link
http://www.cappchicago.org/
@ArnieK
USEFUL TOOLS
• Find Broken Links
• Inform Webmaster
• Provide additional suggestions
#1 Broken Link Checker
#2 Ubersuggest.org
• Find Similar Keywords
• Wide Array of Keyword Suggestions
• Get Inspiration
@ArnieK
USEFUL TOOLS
• Find Brand Mentions
• Competitor Mentions
• Keyword Mentions
#3 Fresh Web Explorer
#4 Bulk URL Opener
• Improve Productivity
• Open Multiple Websites at a Time
• Great for Competitive Analysis
@ArnieK
USEFUL TOOLS
• Generate Advanced Search Queries
• Find Guest Blogging Opportunities
• Uncover Niche Sites
#5 Guest Post Labs Query Generator
#6 Google Alerts
• Find Interesting Content
• Reuse Advanced Search Queries
• Increase Productivity
@ArnieK
USEFUL TOOLS
• Find E-mail Addresses Quickly
• Generates Possible E-mails
• Cut & Paste for Efficiency
#7 linksy.me/find-email
#8 Scraper Google Chrome Extension
• Data Mining Tool
• Scrape Lists to Find Similar
• Scrape SERPs to Find Similar
@ArnieK
8 THINGS YOU CAN DO TODAY
• Uncover sites quickly
• Narrow down results
• Work efficiently
#1 Become an Advanced Search Command Pro
#2 Create Content Your Competitors Want to Link To
• Get “Priceless” links
• Interviews, ‘history of’, industry
news, industry secrets, etc…
@ArnieK
8 THINGS YOU CAN DO TODAY
• Find your images others are using without links
• Allow others to embed/hotlink your images
#3 Don’t Forget About Images
#4 Use Social Media
• Try contacting via social media
• Follow and Like your link contacts
• Get in front of webmasters before outreach for familiarity
@ArnieK
8 THINGS YOU CAN DO TODAY
• Switch up outreach approach
• Test new strategies
• Set goals to improve rate of response
#5 Test E-mail Outreach & Make Improvements
#6 Look for Old Content to Update on Third Party Sites
• Data Mining Tool
• Scrape Lists to Find Similar
• Scrape SERPs to Find Similar
@ArnieK
8 THINGS YOU CAN DO TODAY
• Find sites with malware
• Inform webmaster
• Offer your free services in exchange
#7 Find Sites with Malware Using Scrapebox or Search
Queries “Buy Cheap Viagra”
#8 Ask for Another Link
• Become a regular contributor
• Write an article or blog post for a site already linking to you
@ArnieK
LINK SMARTER,
NOT HARDER.
@ArnieK
More Traffic. More Leads. More Business.
www.VerticalMeasures.com
THANK YOU VERY MUCH!
Tweet:
Content Marketing Book – @AccelerateBook is FREE on Amazon
– Today only! #Pubcon
@ArnieK