Is there an awesome Google Authorship photo? #pubcon

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By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas IS THERE A PERFECT AUTHOR PHOTO?

description

My Pubcon Las Vegas presentation on choosing an effective and creative Google Author photo without hurting your Authorship search results

Transcript of Is there an awesome Google Authorship photo? #pubcon

Page 1: Is there an awesome Google Authorship photo? #pubcon

By Ann Smarty @seosmartyBrand & Community Manager atInternet Marketing Ninjas

IS THERE A PERFECTAUTHOR PHOTO?

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So how to make the most of your Google author

photo?

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OFFICIAL RULES

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Only a real *recognizable* headshot

will do

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There’s no place for even *partial* anonymity

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You’ll see your Authorship in Google

search only if you follow the “no anonymity” rule

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CHANGING PROFILE PHOTO

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• It takes about 3 weeks for Authorship markup to show up in SERPs after first verified

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• It takes about 3 weeks for Authorship markup to show up in SERPs after first verified

• It takes seconds for a NEW photo to appear in SERPs after you change your Google Plus profile pic

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It takes from a couple hours to a day foryour Google Profile pic to be removed from

SERPs once you start using a non-human pic

as Google Plus profile pic

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STAND OUT?

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PROBLEM: We don’t really have clear “photo”

guidelines

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What seems to work so far?

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OTHEROPTIONS?

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Heatmap study by James Breeze (2009)

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Heatmap study by Bunnyfoot.com (2006)

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KEY: CONSISTENCY

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Thank you!

Contact us: 518-270-0854

Ann Smarty @seosmarty

@seosmarty