Ecommerce Seo & the Link Building Game

Post on 09-Jul-2015

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This presentation is created by Ashita Vishnu, who works with Convonix as an Assistant Project Manager - SEO. She has outlined the various challenges faced during drawing up a link plan for ecommerce websites, & has beautifully brought out the content marketing opportunities which need to be pursued, for improving visibility for brands.

Transcript of Ecommerce Seo & the Link Building Game

By :Ashita Vishnu, Asst. Project Manager - SEO, Convonix.

Internet Users in the World

Distribution by World Regions - 2011

Increased Organic Visibility

Increased Organic Visibility

Acquiring targeted traffic

Increased Organic Visibility

Improving the spider indexing

efficiency

Acquiring targeted traffic

SOMEONE NEEDS TO MAKE THIS JOB EASIER FOR ME!

Good links eh?

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Make your customers share their love for your products!

There are lot of review websites. Spot the relevant ones and ask them to link to your product page using the ‘product name’ as anchor text.

Have early bird offers for your social media fans on the respective platforms.

Engage your fans via contests –E.g. ask them to design a tshirtfor your store!

If your fans get you some more fans (referrals), freebies for them will be really good!

Widget to adjust the image elements

Create great utility widgets to engage customers & therefore acquire natural links.

You went overboard with all your black magic you cruel creature! And another cute animal couldn’t bear with all that!

Contribute quality content on web

Invest time to research on the most trending topics

Contribute quality content on web

Invest time to research on the most trending topics

Find relevant blogs/article sites or any sites that accept content

Contribute quality content on web

Invest time to research on the most trending topics

Find relevant blogs/article sites or any sites that accept content

Widen your audience by reaching out through various websites

Contribute quality content on web

SOME

INFOGRAPHIC

TOOLS

Many Eyes