Post on 15-Jun-2015
description
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Daniel BianchiniDirector of Services
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EVOLUTION OF SEARCH
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AB :Before Google
After Google
4BG1993-1997
Birth of the Current Search Engine
2AG2000-2010
12AG2011-2013
16+AG2014+
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Search 1.0
BUT LET’S START BEFORE
RECORDS BEGAN
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ARCHIE – CONSIDERED TO BE THE VERY FIRST SEARCH ENGINE
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Sir Tim Berners-Lee
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4B1993-1997
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Search 1.0
DURING THIS TIME ONLY A
FEW WEBSITES EXISTED
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Search 1.0
I’M TALKING A FEW HUNDRED
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Search 1.0
AND ONLY A FEW SEARCH
ENGINES
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Search 1.0
THEY WERE VERY SIMPLE
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Search 1.0
WHICH MEANT YOU COULD RANK BY…
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#whiteexchangeCURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS
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Search 1.0
MEANING THEY WERE
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Search 1.0
EASY TO MANIPULATE
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Search 1.0EASY TO SPAM
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Search 1.0
1998BIRTH OF CHRIST
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Sergi Brin & Larry Page
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Search 1.0
BIRTH OF GOOGLE
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#whiteexchangeCURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS
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Search 1.0
BIRTH OF GOOGLE
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Search 1.0
WITH THIS CHANGE
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What you want to say
What they are interested in
Rele
van
ce
INCREASED RELEVANCE IN THE SERPS
Content Links
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2000-20102A
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FIRST IT WAS VERTICAL SEARCH
News Groups Directory Images
Google Search
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LOCAL SEARCH
VERTICAL SEARCH
Local Search
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LOCAL SEARCH
VERTICAL SEARCH
Flight Searchwhitedotnet
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LOCAL SEARCH
VERTICAL SEARCH
Flight SearchSports scores
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UNIVERSAL SEARCH
UNTIL THEY DECIDED TO BRING IT ALL TOGETHER
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Street View
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REVOLUTIONISED SEARCH
IN 10 YEARS THEY HAD
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CHANGED OUR THINKING
IN 10 YEARS THEY HAD
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Search 1.0
ALL WHILST THERE WAS
STIFF COMPETITION
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Search 1.0
AND MARKETERS TRYING TO
MANIPULATE THE
ALGORITHM
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2011-1312A
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Search 1.0
MORE MAJOR CHANGES IN 2 YEARS THAN
THE PREVIOUS 12
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FIRST CAME THE PANDA – RELEASED FEB 2011
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The VeniceUpdate
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THE PANDA UPDATE – RELEASED FEB 2011
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The Panda algorithm update affected up to 12% of search
results. Panda cracked down on websites with thin content,
content farms and high ad-to-content ratio.
EFFECT OF PANDA
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THE PENGUIN UPDATE – RELEASED APRIL 2012
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Penguin adjusted a number of spam factors, including keyword
stuffing, and impacted an estimated 3.1% of English
queries.
EFFECT OF PENGUIN
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#whiteexchangeThe Hummingbird Update
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Search 1.0AS WELL AS
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IMPROVING PERSONALISED SEARCH
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STARTING TO INTEGRATE SOCIAL SIGNALS
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2014+16+A
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IT WILL BECOME QUICKER
WHERE WILL SEARCH GO
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MORE SEMANTIC
WHERE WILL SEARCH GO
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MORE SOCIAL
WHERE WILL SEARCH GO
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More Mobile
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THESE ARE ONLY MY THOUGHTS
IN 10 YEARS THEY HAD
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SEARCH IS CHANGING RAPIDLY!
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Search 1.0
WE ARE CHANGING RAPIDLY!
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Search 1.0ARE YOU?