Branding with Color

REVIEWBrand Advertising - advertising that aims to build an image.Brand - is the accumulation of all the tangible and intangible qualities of a company, product, or product line.

• Name, logo, slogan, designs, attitude, personality

Brand Character - rational and emotional elements

What’s in a color?A lot, really.

Your favorite color…is irrelevant.

The right color is completely relevant to your company, your audience, and your

brand.

Do any of these colors look familiar?

Do any of these colors look familiar?

BLUE• Cool color•Moves away from you•Needs relief• Respect and responsibility• Authority• Tranquilizing• Elongates times• Trusted

BLUE

GREEN•Natural• Peaceful, relaxation, serenity• Fast adjustment•Money• Soothes pain• Easy to see

GREEN

GREY• Artistic• Creative•Work longer•Needs accent colors• chameleon

GREY

PINK• Sweet• Intensity• Feminine, girlie• calming

PINK

ORANGE• Informal• Stimulating• Inexpensive• Seasonal connotations and

preferences

ORANGE

WHITE• Delicate, refined• Symbol of purity chastity• Cleanliness• Softens edges between

colors• All white feels forced, empty• Clarity

WHITE

RED• Emotion, stimulation, hot• Raises blood pressure, pulse

and respiratory rate•Measurable cellular recation• Stimulates appetite• Pay more• Lose track of time• Separate gender responses• Improved sense of small

RED

YELLOW• Requires the most visual

processing• Stimulates memory•Warm, inviting, cheerful• Value of money• Draws attention• Loose temper faster

YELLOW

BLACK•Mysterious• Reinforces other colors• Positive and negative effects• Strong authority, powerful• Limited positive décor use• Slimming• Powerful accent

BLACK

PURPLE•Most complex• Tire of it faster•Uncertainty, royalty, dignity•Women accept it universally

PURPLE