Online Branding:Presenting your company on the web

Online Branding: Overview

An effective online presence is a powerful business advantage.At Woodapple we believe that our clients’ online presence should reflect them as they are while placing them in the best possible light. Your website and any wider profiles should be tools that allow you to build deep, ongoing and beneficial relationships with your customers.

To this end we follow a three step process,

Discovery Design Delivery

Discovery: Who are you and who do you want to be?

The question, “Who are you and who do you want to be?” can be surprisingly hard to answer. The first step in creating or revamping an online presence is to understand this. We can guide you through a simple discovery process to ensure that the online properties we create for you will serve their purpose and benefit your business.

Relevant questions might include,

• What do you want to emphasize?

What are your company’s strengths?

• Who are you talking to?

Who are your clients?

• What brand flavor is right for you?

What companies would you like to be seen in a similar light to?

Discovery: Building Content Maps

Content maps are tools to visualise and understand how your online content can serve both your company’s goals and those of your clients visiting your site. They can also help to understand the relevance and use of existing content in developing new sites.

Discovery: Guiding the process

We will guide you through the discovery process using simple practices that are effective for you. Our methods are tailored to our clients as it is the result that matters to us not the process. These include,

Discussions with project owners and operational teams

Questionnaires designed to indentify

your current brand and your branding

aspirations

Workshops analyzing the branding of other companies and how

their techniques relate to your

company

Analysis of your current online

presence

Design: Creating a bespoke solution

We don’t believe in “one size fits all”. You company is unique and we will devise solutions to your business challenges that will fit your company like a well-tailored suit.

Our solutions for our clients answer key questions,

• Logo• User interface design

What visual style will express your brand?

• Information architecture• Content mapping

Who are your clients and what information are they looking for?

• Blogging• Social Media

What online channels are right for you?

• Content strategy• Planning for updating and revising

What do you need to say online?

Design: Keeping you in control

In conjunction with our discovery phase we work to ensure that our solutions are right for you every step of the way.

Before starting work on visual designs we prepare a design brief that will include,

The key branding message to convey

Target audience(s)

Crucial information elements

Brand character outline

Channels to utilize

With this in place we begin working on visual design proposals for discussion and approval.

Design: Finding the right solution

Our process keeps you in control and only once you are completely happy with the visual design and content plan do we begin to create your website and any other profiles required.

Discovery

Design

Delivery

Delivery: Solutions for now and the future

We build our designs on our proven platform providing you with several important advantages.• Systems developed on MS ASP.Net 3.5 (MS SQL) platform and provides for easy

maintenance & support• A robust and usable content management system allowing easy updating of content• Rich text publishing engine for WYSIWYG editing• Newsletter and subscription management built into the system• Easy document and media management so that rich media can be uploaded and

updated as required• Companion blogging and network platforms if required

Delivery: Helping you reach your goals

Your web presence does not need to be a static object. We can help you use and develop your website to reach your goals through,

Ongoing content services from periodic page updating to ongoing blogging on your behalf

• SEO• Search engine advertising• Banner advertising

Online marketing solutions including,

Social media outsourcing solutions

On-site facilitation through text chat

We will not only build you a powerful online presence but ensure that it continues to keep providing value to you.

Our Clients

Our Work: India Development Foundation of Overseas Indians

We worked with the Ministry of Overseas Indian Affairs to build the brand for India Development Foundation of Overseas Indians (IDF-OI).

Our Work: ABC Consultants

We placed the concept of search at the heart of the identity of ABC Consultants, one of India’s best established recruitment consultancies.

Our Work: Lakshmi Kumaran & Sridharan

Branding for an international legal & tax major

Our Work: Overseas Indian Development Foundation

The OIFC platform has been built from scratch by us.

Our Work: Indian Oil Corporation Limited

We created a comprehensive online identity for Indian Oil including both their website and intranet. Our focus was on providing a clean modern experience and creating an easy user experience.

Our Work: First Europa

We created the branding and website for this Pan-European insurance major.

Our Work: India Brand Equity Foundation

IBEF is a public-private partnership between CII & Ministry of Commerce which works with stakeholders from across a wide spectrum of business and academia in developing contemporary global business brands for India Inc.

We devised a complete digital identity for ‘Brand India’, content development for developing the site as a resource centre on brand India, content management, secondary research across all industry verticals and day-to-day management and consulting on its web-based initiatives.

Marks & Identities

There is much more to a brand than a logo, but a strong visual identity can best be built on solid foundations. We have created strong visual identities for many clients.

Important Take-aways:

Our processes are geared to discover the right solutions for your company allowing us to design a great website in conjunction with you and deliver it to you as a powerful engagement tool that will keep on working for you.

We can,• Help you discover the right online branding for your company• Plan the best content to engage with your audience• Place your content in an information architecture to make your site easy to use• Build your website on a robust usable platform• Keep your content fresh and relevant• Assist you in making the most of your website through marketing and social

media

Thank You

Contact Us

Woodapple Interactive Pvt Ltd1036, Tower - B3Spaze, I-Tech ParkSector - 49Gurgaon Sohna ExpresswayGurgaon - 122002E-mail: info@iwoodapple.com

Ph. No. +91-124-4046151

www.iwoodapple.com

Thank You