About us• Since 2065 B.S.

• Registered Agency for Major Publications.

• Delivering quality output is our passion.

HOW WE WORK• Client wise work division.

• Product wise work division.

• Understands Customer requirement than we

manipulate.

OUR STRENGTH • Market research.

• Qualitative, Creative &

Innovative.

• Deliver in time.

Annual Promotional Campaign for

How dowe get about

it ???

COLOR

BRANDING

What is Color branding???It is a process of creating a strong

brand identity through its color.

• Color increase brand recognition by up to 80%.• Color increase the memory.• Ads in color are read up to 42% more often than the

same ads in black and white• It cost less than you think.

Why is Color branding Important???

One Best example

Coca-Cola in 1890

Coca-Cola after color branding

List of company having strong color branding• NCELL • Standard Chartered Bank

• HSBC Bank• AXIS Bank

How we will play CB’s color?

Primary Color: Green(For the customer)

Secondary Color: Orange

(For the bank)

• Growth• Wealth• Profit• Eco

friendly• Nature• Success• Trust• Reliable

Orange means friendly

Orange for Bank Green for Customer

Green Means

FOR

Color code in different color mode

CMYK COLOR MODEFOR ORANGE C: 0 M: 70% Y: 100% K: 0 RGB COLOR MODE R: 243 G: 112 B: 33Spot ColorPantone 158C

On Orange ColorCMYK COLOR MODEFOR GREEN C: 100% M: 0 Y: 100% K: 0 RGB COLOR MODE R: 0 G: 166 B: 81Spot ColorPantone 7739C

On Green Color

Through Print media

Teaser Print Ad

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Teaser Jingle

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Teaser TVC

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Creates curiosity, what is green and

orange???

CORPORATE ADVERTISEMENT Corporate Print Ad will create a link between teaser

Ad, Jingle and TVC

Regional Print AD

Advertisement through Radio

;fgf ;fgf v'zLaf6} 7"nf] ;'v ldN5

lhGbuLsf /x/x? /Fu alg v'N5ToxL /Fu lhGbuLsf] gofF zlQm

x'G5;kgf ;a} k"/f ug{] lbuf] ;fyL

aG5b'O{ /Fu ;]Gr'/Lsf] ljZjf;

e/f];fsf]sf]5{ af6f]

lhGbuLdf ;'v ;d[l4sf]psfnLdf ;fy lbG5 cf]/fnLdf xft;]Gr'/Lsf] /Fun] v'N5

lhGbuLsf] aftb'O{ /Fu ;]~r'/Lsf] ljZjf;

e/f];fsf]sf]5{ af6f]

lhGbuLdf ;'v ;d[l4sf]

V/O: ;]~r'/L a}+s ;/n a}lsË=== ;a}sf] nflu

JINGLE OPT – 1 (Up to 60 sec.)

Home /Auto Loan Jingle

cfkm\g} Pp6f 3/ cfkm\g} Pp6f sf//dfOnf] v'zL kfl/jfl/s ;+;f/k"/f ug{ oL OR5f ;]~r'/L 5Fb}5;DaGw ;]~r'/Lsf] c6"6 aGb}5

V/O: xf]d nf]g, c6f] nf]g ;a} ;lhn} k|fKt ug{ ;Demg'xf];\

;]~r'/L a}+s

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JINGLE OPT – 2 (Up to 30 sec.)

Advertisement through Television

;a} b[Zo Black and White df x'G5, Except Color Strip and its effect. b[Zo !Pp6f JolQmn] cfˆgf] k;{ vNtLaf6 lgsfN5 / vfnL k;{ b]lvG5 To;} a]nf To;df Green / Orange Colour sf] /]vfn] cfP/ 5'G5 . k;{af6 ;]~r'/L a}+ssf] sf8{ lgsfN5 . clg d':s'/fpF5 .b[Zo @Pp6f 3/df cfdfn] cfˆgf] aRrf v]ln/x]sf] x]l//xG5 . NoxL a]nf Green / Orange Colour sf] /]vf cfP/ aRrfsf] 6fpsf]df Graduation Hat aG5 / cfdf aRrfnfO{ x]b}{ d':s'/fpFl5g\ . o;df gf/L art / Education Loan Carry x'G5 . b[Zo #j[4 bDktL cfgGb eP/ 3/df a;]sf] b[Zo . To; b[Zodf j[4 dlxnf s';L{df al;/x]sf] / k5f8Laf6 j[4 a'9fn] dlxnfsf] s'ddf xft /fVbf Green / Orange Colour sf] /]vf cfP/ xf/ aG5 / j[4 bDklt d':s'/fpF5g\ . o;df h]i7 gful/s art / Gold Loan Carry x'G5 .b[Zo $Pshgf sd{rf/L clkm; hfgsf] nflu Bus stop df uf8L s'/L/x]sf] x'G5 . Green / Orange Colour sf] /]vf cfP/ uf8L aG5 / To;kl5 sd{rf/L ToxL uf8Ldf r9\5 / sd{rf/L d':s'/fpF5 . o;df sd{rf/L art / Auto Loan carry x'G5 .

b[Zo %Pp6f Family v'Nnf 7fpFdf lx8\b} hfFbf Green / Orange Colour sf] /]vf cuf8L cfP/ 3/ aG5 . ;a} hgf v'zL x'G5g\ / 3/ leq k:5g\ . o;df Home Loan carry x'G5 .b[Zo ^Pp6f ;fdfGo Jofkf/L cfˆgf] clkm;df a;L/x]sf] x'G5 To;}a]nf Green / orange Colour sf] /]vf cfP/ p;sf] clkm; leq l55{, To;}a]nf p;sf] Jofkf/ a9]sf] b]lvG5 / Jofkf/L d':s'/fpF5 . o;df Business Loan carry x'G5 .b[Zo &Green / Orange Colour sf] /]vf cfP/ ;]~r'/L a}+ssf]] nf]uf] aG5 . 

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Advertisement through WEB• In Nepal Internet users grow by 54% within

1 year of time period.• Total Internet user 3.59 Million compare to

2.45 Million of last year.• 100% plus growth in wireless internet users.

Advertisement through OWN URL

BRANCH BILL BOARDS

Horizontal Layout

Vertical Layout

EXPO PARTICIPATION

. RIGHT TIME . RIGHT

PLACE . RIGHT PERSON

Color Follow-up

Regional Follow up

THEATER ADVERTISEMENT

SMS MARKETING

100 million advertising SMS sent out every

month in Europe alone.

21 Million Mobile User in Nepal.

EMI CALCULATOR APPS

Features:• Regular Mobile

Ads• Share Bouncer• Database

Storage• Exchange Rate• Cash

Denomination

STATIONARY ITEMS

BAG

PEN HOLDER

MUG / CUP

WALL CLOCK

PIGGY BANK

PEN DRIVE / KEY RING / PEN

SPECIAL COLOR PRODUCTS

Platinum Green Saving

Classic Orange Saving

How it will go• Special Day once in a

week.• Special dress code for

staffs.• Backed by Print Ad,

TVC & Jingle.

CSR Activities

CENTURY CARE MARATHON

What is Century CARE Marathon• Tie up programme with NGO/INGO and any

well known personality for social responsibility.• Through this programme deprived sector like

street children or flood victims will be benefited.

How it will go• Press coverage for the

programme.• Print Ad and TVC For the

event.• Regional Based Marathon.

Benefits from the Century CARE Marathon• Market buzz about Century Bank.• A Part of CSR Activity.• Direct Interact with costumers.

Other CSR Activities• Study materials distribution: Computer,

Copy, Pen etc.• Local bus park branding of outside the

valley.• Century Chautara.

DISCUSSION TIME

Other competitor brand

Presented by:

Media & Events Pvt. Ltd.New Baneshwor, Kathmandu, NepalTel: +977-1-4464857E-mail: info@mindworksme.com, Web: www.mindworksme.com