Personal branding with LinkedIn
-
Upload
louis-klomp -
Category
Education
-
view
26 -
download
5
Transcript of Personal branding with LinkedIn
![Page 1: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/1.jpg)
Personal Branding onlineA hands-on workshop on the do’s and don’ts in
creating a compelling LinkedIn profile
![Page 2: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/2.jpg)
Personal Branding
Your online CV
A way to find the right people within a organization
What is Linked
![Page 3: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/3.jpg)
Register and
Creating and updating your profile– Profile picture
– Summary
– Background
– Education
– Connections
– Groups
Tips & Tricks
Contents
![Page 4: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/4.jpg)
https://www.linkedin.com/reg/join
Register
![Page 5: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/5.jpg)
Your LinkedIn status
![Page 6: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/6.jpg)
Account & Settings > Privacy & Settings [Manage] > Privacy tab > Sharing profile edits > Off
Disable sharing profile edits
![Page 7: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/7.jpg)
There is a difference between your profile and your public profile. The latter is shown by search engineshttps://www.linkedin.com/profile/public-profile-settings
It is possible to create a profile in another langues. Think about which language should be your primary profile languagehttps://www.linkedin.com/profile/edit-profile-in-another-language
Your Profile
![Page 8: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/8.jpg)
By default your current position
Change it to make it a real statement about you.
‘Vakkenvuller/re-stocker of the shelves’ @ JUMBO might not be a good idea to have as a professional headline
Professional Headline
![Page 9: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/9.jpg)
A profile with a profile pictures is viewed 7 times more often
Look into the camera: it makes you look more trustworthy
Make sure you’re recognizable: close-up and with enough lighting
Profile picture
![Page 10: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/10.jpg)
Information about who you are, what you stand for
Language? Who is your target group?
A summary is the best part of ‘personal branding’
Use keywords
Written in the first person: It’s yours and about you
Summary
![Page 11: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/11.jpg)
Experience
Projects
Skills & Endorsements
Education
Background
![Page 12: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/12.jpg)
Add photos, videos and documents to show your expertise
Adding at least two positions will increase the chance of someone viewing of your profile 12 times
Background > Experience
Tell about your current position
![Page 13: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/13.jpg)
Projects you’ve worked on or teams you’ve worked in
Choose those projects that fit the field of expertise of your choice.
Make shure there’s not too much overlap with ‘Experience’
Background > Projects
![Page 14: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/14.jpg)
To become an All-Start you need at least 5 skills
Background > Skills & Endorsements
Add the skills most interesting for your target group
![Page 15: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/15.jpg)
Degrees and certificates
Make shure you don’t forget your current education. At ‘dates attended’ you can fill in your expected graduation year.
Background > Education
![Page 16: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/16.jpg)
Groepen bieden een discussie platform voor personen binnen een bepaalde bedrijfstak, specialisme of ander
interessegebied.
Lidmaatschap kan aangevraagd of aangeboden worden
Zoek via ‘Groepenlijst’ of ‘Groepen die je misschien interesseren’; let op subgroepen
Statistische gegevens van een groep zijn op te vragen
Groups
![Page 17: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/17.jpg)
Look for connections in close to you
– Family
– Friends
– Aquaintances
– Lecturers
– Fellow students
Connections
![Page 18: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/18.jpg)
Change your profile’s URL
Status updates? Become visible and maintain your profile.E.g. connect to Twitter (both ways)
Get recommandations by giving them
Tips & Tricks
![Page 19: Personal branding with LinkedIn](https://reader035.fdocuments.net/reader035/viewer/2022062522/5881a87e1a28ab1a398b6e07/html5/thumbnails/19.jpg)
LinkedIn is the same as all other social media networks:
It’s impossible to create a compelling profile in just one day. It takes time, so you can’t start too early.
Tips & Tricks