Andisa ntsubane microsoft amplify the future digital life conference january 2012

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Transcript of Andisa ntsubane microsoft amplify the future digital life conference january 2012

WE ARE ABOUT TO START….

Pope Julius II

The Sistine Chapel - St Peter’s Basilica

Michelangelo Buonarroti 1475 - 1564

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“A suicide hotline is where they talk to you until you don’t feel

like killing yourself. Exactly the opposite of Telemarketing”

Dana Snow

TODAYS WORLD.

Sales Mkt Digital

Mkt

AFRICA RISING

Nigeria/Lagos 2010

Mobile is working

We’re absolutely passionately addicted to phones -

we take them everywhere

Everywhere……..

Everywhere!

NATURAL MOMENTS

PLATFORMS EXIST – GET CREATIVE

If Twitter and Facebook existed in the 50’s - Apartheid would have lasted 3 weeks David Kau

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TOWARDS BRAND LOVE

SOME MISTAKES ALONG THE WAY

- VALUE PROPOSITIONS: SALT - NAMING CONVENTIONS - REVIEW LSM’S

One-to-Many One-to-One Trialogue

Relationship Building vs Relationship Influencing

Personal Messaging vs Messaging in a Personal Space

Database vs Community

The Customer becomes the Marketer

The Hunter becomes the Hunted

RIGHT BETS

Innovative Products

Innovative Products

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Innovative Products

Devices

enterprise consumer

Our Unique View: Businesses

Services Software

Live

Live