Andisa ntsubane microsoft amplify the future digital life conference january 2012
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Transcript of Andisa ntsubane microsoft amplify the future digital life conference january 2012
WE ARE ABOUT TO START….
Pope Julius II
The Sistine Chapel - St Peter’s Basilica
Michelangelo Buonarroti 1475 - 1564
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“A suicide hotline is where they talk to you until you don’t feel
like killing yourself. Exactly the opposite of Telemarketing”
Dana Snow
TODAYS WORLD.
Sales Mkt Digital
Mkt
AFRICA RISING
Nigeria/Lagos 2010
Mobile is working
We’re absolutely passionately addicted to phones -
we take them everywhere
Everywhere……..
Everywhere!
NATURAL MOMENTS
PLATFORMS EXIST – GET CREATIVE
If Twitter and Facebook existed in the 50’s - Apartheid would have lasted 3 weeks David Kau
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TOWARDS BRAND LOVE
SOME MISTAKES ALONG THE WAY
- VALUE PROPOSITIONS: SALT - NAMING CONVENTIONS - REVIEW LSM’S
One-to-Many One-to-One Trialogue
Relationship Building vs Relationship Influencing
Personal Messaging vs Messaging in a Personal Space
Database vs Community
The Customer becomes the Marketer
The Hunter becomes the Hunted
RIGHT BETS
Innovative Products
Innovative Products
s
Innovative Products
Devices
enterprise consumer
Our Unique View: Businesses
Services Software
Live
Live
