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We Connect

people to nature and to one another

My Family1978

Clearlake, California

The Question

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Social Media

What platforms matter most?

African American Market

2015

1 Trillion Dollars

Audience Core:35-44

FemaleAfrican

American

Partners

Coming in May 2014

Some Major Barriers

#1 Outdoor

Afro Barrier?

The Relevant Outdoors

OALT 2013 Quick Facts:

13 Leaders

95 Events

1800 + Afro Participants

“I feel free…”

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What We Have Learned

Relevance Partnerships Long View

Thank You

Thank You!