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1.Display Advertising 2.0: New Perspectives on a Changing Landscape July 18, 2011 Joshua Wepman GCA Savvian Advisors 2. 2 Creative Optimization Targeted Networks / AMPs Video…
1.The Human Side ofSocial Media MetricsJim Sterne2. The Human Side ofSocial Media MetricsJim SterneeMetrics Marketing Optimization SummitWeb Analytics Association3. The Human…
1.The Human Side ofSocial Media MetricsJim Sterne2. The Human Side ofSocial Media MetricsJim SterneeMetrics Marketing Optimization SummitWeb Analytics Association3. The Human…
1. Social Media and Turner Sports 2. • Who we are – Brands• Our philosophy• Integration• Benefits 3. Turner Sports…
1. @comScore @MikeR295 #MPOMMA The Path to Scarcity Mike Rich @MikeR295 @comScore1 2. @comScore @MikeR295 #MPOMMA What’s all this talk about scarcity? How do we…
1. 2. The Digital Marketing Imperative:Leveraging Complexity As A Competitive AdvantageJoe Stanhope, Senior AnalystJuly 21, 2011 3. The…
1. Untangling Web AnalyticsJuly 18, 2011PREPARED FOR:OMMA AdNets 2. … or how to keep from getting entangled in a mountain…
1. Accelerating Growth of RTB Industry1 2. 19502 3. $31B3 4. 19944 5. 20075 6. 4.6%6 7. 11.5%7 8. 39.5%8 9. US Programmatic Market Size$8,000,000120.0% $7.5bn$7,000,000100.0%$6,000,00080.0%$5,000,000$4,000,00060.0%$3,000,00040.0%…
1. Where Paid Meets EarnedA Look at Social Display AdsEli Goodman – comScore Inc.Media Evangelist @ LosBuenos 2. Agenda The Growing Social Display Market Advertiser…
1. Transformation of the Measurement Industry: How Much Can beAttributed to M&A? November 7, 2011 2. Introduction Industry leaders today are facing a quickly changing…
1. Joel Rubinson February 21, [email protected] Twitter: @joelrubinsonThe ideas expressed arethe property ofRubinson Partners, Inc. 1 2. …
1. Program forthe People 2. Page 2 3. DATA+PRODUCTION 4. Brands?CelebrityMusic Real-life or host??runway? OutdoorLength of or indoor? video? 1000 videos 5. STYLE 6. Drive…
1. Flipping the Data Power DynamicHow a Data-driven Future Brings Power to the AgenciesJT Batson, Chief Strategy Officer, Mediaocean 2. “By 2017, the CMO will spendmore…
PowerPoint Presentation The New Shining Star of Display Digital Advertising Has Evolved Banners Email Rich Media IAB Rising Stars The digital landscape has changed greatly…
1. Why CMOs Need a Digital Marketing HubOMMA Data and Targeting ConferenceLos Angeles, CaliforniaJuly 25 2012Dan SalmonEquity Research AnalystBMO Capital Markets Refer to…
1. From Mass MediatoMedia from the MassesOMMA, March 17, 2010 2. 1953 3. marketing mix: the 4 P’s— product, price, place, and promotionAdvertising, Direct, PR, POS, Word…
1. I don’t work for Twitter. @ischafer 2. Most people follow 6 or morebrands.Number of brands US Twitter users followNumber of brands % of Twitter users Note: n=500. Source:…
1. Making and Measuring Ads that Matter (to Brand Advertisers) [email protected] @peterminnium 2. Building Brand Digitally 1. The Rising Stars 2. Making Measurement Make Sense…
1. Evolving Analytics: Generating Value with Data, Analytics, and Research Judah Phillips 2. Working Together, Putting DATA + PEOPLE Together toCreate Economic Value 3. PLANNING…
1. How(Brands(Stay(in(Sync(with(the(Hyper(Connected(Consumer( Property(of(Networked(Insights( 2. Consumer data is now everywhere! Consumer)Data) is)Everywhere!(2( ©(2011((Networked(Insights(…