Networked Insights OMMA Global NY

Property(of(Networked(Insights(

How(Brands(Stay(in(Sync(with(the(Hyper(Connected(Consumer(

©(2011((Networked(Insights(2(

Consumer data is now everywhere!

Consumer)Data)is)Everywhere!(

World’s(largest(group(of(unbiased(and(unaided(opinions((Over(2(billion(posts(per(month(

Million)people)can’t)be)wrong(



The(percentage(of(all(adult(internet(users(who(use(social(networking(sites(since(2005(

Source:(Pew(Research(Center’s(Internet(&(American(Life(Project(surveys:(February(2005,(August(2006,(May(2008,(April(2009,(May(2010,(and(May(2011.(

Adult(Social(Networking(Site(Use((2005Y2011)(

8%)16%)

29%)

46%)

61%)65%)

2%)9%)

20%)27%)

38%) 43%)

0%(

10%(

20%(

30%(

40%(

50%(

60%(

70%(

2005) 2006) 2007) 2008) 2009) 2010) 2011)

Ever)

Yesterday)


The(Good(‘Ole(Way(

Today’s)Analysis) Source) Typical)

Sample)Size) Time/Cost)

Segmenta_on( Focus(groups/(Surveys/panels( 5Y500( Months/(

$500kY1mm+(

Brand(&(Celebrity( E(or(Q(Scores/(Private(communi_es( 500( Days/$20k(

TV/Media( Nielsen( 35,000(Subscrip_on/(

$500k+(Months/$??(

Market(sizing/(Compe__ve(assessment(

McKinsey/(Booz/BCG( 50Y500( Months/(

$1mm+(

Cost)a)lot)–)Takes)a)long)Time!)

Loyalty(Direct(

Brand(Promo_on(

Plajorm(of(Informa_on(


Tradi_onal(Metrics(

6(

You)will)not)beat)your)compeOOon)by)copying)their)

approach.)

You)need)to)work)at)the)speed)of)your)

customer!!!)


Decisions(being(made(on(Disparate(Data(sources(

InformaOon)available)in)weeks)to)months)

Data)Sources*)

Focus)Groups)

Surveys,)Panels)

E/Q)scores)

Private)CommuniOes)

Nielsen)

McKinsey/)Booz/BCG)

Decision) Decision) Decision)

BRANDS)

TV/MEDIA)

MUSIC)

CELEBRITIES)

TOPICS)

GAMES)

MOVIES)Jan) Feb) Mar) Apr) May) Jun) Jul) Aug) Sep) Oct) Nov) Dec)


Can(You(Be(More(Efficient(and(Effec_ve?(

Source:(Forrester(Research(


Brands)are)lebng)a)lot)of)data)slip)through)the)

cracks.)

Brands)are)lebng)opportunity)slip)through)the)cracks.)


Consumer(Data(Is(Available(NOW(for(Analysis(

Decisions)are)Omely)

Data)Sources*)

Social)Networks)

Comments)on)Websites)

Blogs)&)Forums)

Mobile)Data)

GeoeLocaOon)Data)

CommuniOes) Decision) Decision) Decision)

BRANDS)

TV/MEDIA)

MUSIC)

CELEBRITIES)

TOPICS)

GAMES)

MOVIES)Jan) Feb) Mar) Apr) May) Jun) Jul) Aug) Sep) Oct) Nov) Dec)

AUDIENCE(SYNC(Leverage(what(consumers(share(about(their(lives(to(stay(in(sync(with(your(audience(–(in(real;<me(

BRAND(


AUDIENCE(SYNC(

Audience)Sync((Synchronize(your(media(and(content(to(known(and(discovered(audiences(

(((((((((((((((

Define(the)Who)

Unlock)the(Audience(

Plaform)of)InformaOon)

Segment(Sizing(Primary(Audiences( Trending(Content((Decisions(Media(Decisions(Secondary(Audiences(

Current)Media)Plan)


Case(Studies(


Audience(Sync(to(Maximize(a(New(Launch(

SituaOon))Find(customers(interested(in(similar(type(of(product((in(this(case(Genre)(

SoluOon))What(are(the(characteris_cs(of(what(they(like((in(this(case(characters,(messaging)(

RecommendaOons((Separate(brand(messaging(–(introduce(various(forms(of(media(earlier((

New(launch(was(a(huge(success,(renewed(for(another(season,(Increased(audience(by(20%(Results(


SituaOon))Find(audience(and(extend(brand(deeper(into(their(awareness)SoluOon))Target(sports(enthusiasts)

RecommendaOons((Sport(Enthusiasts(watched(Walking(Dead(during(NFL(half(_me.(Buying(Walking(Dead(and(extend(brand(awareness,(reach(and(frequency.)

Increase(reach(without(having(to(buy(premium(adver_sing((Results(

Audience(Sync(to(Maximize(Reach(


What’s)Being)Discussed)

“Has*anyone*seen*this?*I*was*watching*the*premier*of*The*Walking*Dead*last*night*and*a*commercial*came*on*with*a*Corolla*S*that*was*driving*through*zombies.*It*was*amazing!*I*got*so*excited*I*almost*did*a*backflip*out*of*my*bed.”**ToyotanaOon.com)

It’s(All(in(the(Timing((And(Ac_va_on)(


Audience(Sync(To(Outsmart(the(Compe__on(

Situation

Some_mes(other(brands(beat(you(to(the(punch(and(buy(up(an(exclusive(on(TV(

Solution

Iden_fy(the(same(audience(online(and(show(you(how(to(reach(the(same(impact(at(a(frac_on(of(the(price(

How(to(make($2(million(dollars(of(ad(budget(deliver($42(million(dollars(of(payback((Results(


…in)the)life)of)your))customer)allows)you)

to)make)beher)markeOng)decisions!)

Knowing(what’s(important…(

Movies)

CelebriOes)Games)

Topics)

TV)

Music)

Brands)


Why(Networked(Insights?*

We(have(been(in(the(business(of(extrac_ng(value(from(social(data(for(over)5)years)

We(are(working(at(scale(across(marke_ng(and(media(In(2011(Networked(Insights’(clients(will(use(our(analy_cs(to(inform(and(measure(($5)billion)of)media)spend)

1.)

2.)


Ques_ons?(

(

Dan(Neely(CEO(Networked(Insights(((([email protected](((

Networked Insights OMMA Global NY

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