Download - Brand Alliance Intro

Forming Canada’s LeadingForming Canada’s LeadingPromotional Marketing Company

Promotional Products Industry Perspective

1. Our supply chain is challenged

2. Distributor Role – Opportunity or Threat?

3. A Possible Answer – Imagine

Table of Contents

3. A Possible Answer – Imagine

4. Leading Vision – 5 Years

5. History – to date

6. Stronger Together

7. About Us

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Private and Confidential

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• History has shown that large fragmented industries...where the supply chain has

expanded over time with an increasing number of layers of small participants

...with little or no barriers to entry...eventually leads to an increasing lack of

loyalty ...then to increasing consolidation, that typically starts closer to the

1. Our Supply Chain is Challenged

loyalty ...then to increasing consolidation, that typically starts closer to the

source...which then leads to increasing levels of “disintermediation”.

• Examples: Office Products Industry

Capital Markets

Virtually almost every industry

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“Disintermediation ” is the removal of intermediaries in a supply chain, commonly referred to as “cutting out the middle man”.


• Typically it is the middlemen, particularly the weaker ones...that are threatened

the most...in our industry, this is the small to medium sized distributors

• Today the biggest strength of the distributor is that we own the end user

2. Distributor Role – Opportunity or Threat?

• Today the biggest strength of the distributor is that we own the end user

customer relationship, through our top Sales Professionals

• Answer:

– Those distributors that grow a brand increasingly recognized by end users,...gain

market share and value to end users...and gain strength, clout and value to our supply

chain...will likely see increasing opportunity and possibly even thrive.

– While small distributors value will continue to deteriorate and they will experience an

increasingly threatened environment.

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• A group of the “best of the best” distributors and sales professionals getting

together to answer this task:

– Establishing a vision, leadership team and strategic and tactical business plan

– With a unique and well thought out business model

– Fairly quickly establishing a base level critical mass and presence across Canada

3. A possible Answer - Imagine

– Fairly quickly establishing a base level critical mass and presence across Canada

– And as a team, executing this strategic and tactical business plan with precision

– While creating a culture of peak experiences and self actualization

– Together creating the foundation of resources that will significantly enhance end user value and

experience from our promotional marketing and advertising medium, for generations and

generations to come.

– While further establishing an end user brand over time

– Then expanding and multiplying growth through additional “best of the best” distributors (in new

markets and leveraging existing markets) and attracting “best of the best” sales professionals.

– And finally answering, through proven historical performance and execution , the “value &

succession” answer for our industry...once and for all.

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Adoption – Organization Development Curve

120

140

160

Sales Growth ($ Millions)

Sales Growth ($ Millions)Multiply

Succession

0

20

40

60

80

100

120

2006 2008 2010 2012 2014

The Right People

Joining At The Right Time

Doing The Right Things

Doing Those Things Right

Vision

Planning

Execution

Growth

Value

Multiply

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Brand Values Wheel

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Private & Confidential

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Brand Character Statement

• Imagination that sees what others don’t and

inspires original thinking… intelligence that

uses advanced technology to deliver superior uses advanced technology to deliver superior

service… leadership that shapes the industry

… reliable results that clients trust to add

value to their prized brands — these are the

values that shape BrandAlliance.

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• We are more than promotional products. We

think different. We act different. We think

beyond the catalogue. We challenge status

Brand Character Statement (con’t)

beyond the catalogue. We challenge status

quo thinking. The unique solutions we provide

cannot be imitated or duplicated. We provide

solutions to challenges that our customers

may not know exist.

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• Creativity for our clients is our prime product.

Our insights serve our clients with originality.

Our vision reshapes our industry. We lead by


Our vision reshapes our industry. We lead by

example and set higher standards for service.

Products come and go, but our enduring

difference is our people. We care more.

Therefore we serve better.

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• We have integrity. We value every customer,

regardless of size or budget. We are not an

alliance of convenience; we are power in


alliance of convenience; we are power in

numbers, and we think beyond the profit

margin. What’s good for us is good for our

customers. We always do what’s best for our

clients, our business community and

ourselves.

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• We keep our promises. Our passion and

dedication make us different. We strive to


dedication make us different. We strive to

make doing business with our company easier,

more convenient and, ultimately, more fun

and enjoyable. It’s why our customers come

back for more.

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• Our number one goal is to help our clients

succeed. They rely on our trusted service to

make their businesses better and their jobs


make their businesses better and their jobs

easier. We’re the go-to company for consistent

service -- the first time, every time. One call to

BrandAlliance means purchase power and

seamless service across the country.

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• Through our collective intelligence, our

business systems are superior, and we’re best

in our market. Where others may take the


in our market. Where others may take the

easy path by simply processing orders, we are

brand professionals whose expertise and bold

innovation challenge industry tradition and

lead our customers to solutions they never

thought possible.

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• The strongest brand in our industry

• Leading culture, people and talent

• Competitive advantages in every facet

4. Leading Vision – 5 Years

• Competitive advantages in every facet

• $150 million sales, true national presence

• Enhancing the role of promotional marketing

& advertising

• Establishing true value & succession

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• 2006: Four leading Canadian promotional distributors form peer network– Toronto, ON - Waterloo, ON – Calgary, AB – Edmonton, AB

• 2007: Peer network > best practices > combined supplier relations

• 2008: Further strategic moves initiated– Expand in Quebec, through leading distributor in Montreal, QC

5. History– To Date

– Expand in Quebec, through leading distributor in Montreal, QC

– Establish next level strategic business plan with leading NA industry executive, as new partner

– Cohesion amongst leadership team, best practices, marketing and supplier relations

– Engage creative marketing agency

• 2009: A year of opportunity– BrandAlliance companies take stage at PPPC annual awards banquet

• Youngest Hall of Fame nominee, Humanitarian Award, West Distributor of the Year, East Distributor of the Year and 17 of

34 Image Awards

– 6th leading distributor joins, further strengthening leadership team , key Ontario market and adding

presence in Vancouver, BC

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• Nick Thompson, Chairman and President– Principal owner, Metromedia Marketing (Calgary, AB). 2008 PPPC West Distributor of the Year.

• Alan Chippindale, CEO– Past President of Proforma, 18 years experience building a $300 million NA sales organization in our industry

• Upkar Arora, COO

6. Stronger Together – Leadership Team

• Upkar Arora, COO– Principal owner, Integrus Brand Solutions(Toronto, Montreal, Vancouver). Leading Canadian financial executive

• Ian McLearon, EVP – National Accounts– Principal owner, ISA (Waterloo, ON). Canada’s leading national accounts expertise, systems and facilities

• Pete Kmech Jr., EVP- Marketing– Principal owner, Creative Concepts (Edmonton, AB). Canadian leading creative marketing mind

• Rob Charlton, EVP – Custom Accounts and Director of Supplier Relations– Principal owner, TNT Designs (Toronto, ON). Industry leading personality and sales coach

• Celine Pilote, EVP- Strategic Business Development– Principal owner, Copilote Inc. (Montreal, Que). 2008 PPPC Hall of Fame Inductee.

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Stronger Together – National Presence

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Calgary, AB Toronto, ON Montreal, Que

Edmonton, AB Waterloo, ON Toronto – Vancouver - Montreal

Culture ProcurementSupplier Relations

Operations &

Stronger Together – Best Practices

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Communications

Business Mgmt/Finance

Human Resources

Sales StrategiesOperations &

Systems

W/H, fulfillment & Distribution

Customers Sales Professionals

Competitive

Stronger Together – Enhanced Value Proposition

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Preferred SuppliersCommon O/H

(Banks, Insurance Co., Benefit Providers, Telecommunications, etc…)

CompetitiveAdvantages

Stronger Together - Results

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PPPC Jan 09 Awards Banquet

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About Us

BrandAlliance is a unique alliance of six leading Canadian promotional

marketing and advertising companies, whom share a common vision,

mission, brand, value system, culture, strategic business plan and proven

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mission, brand, value system, culture, strategic business plan and proven

process of execution. Collectively, BrandAlliance is the largest promotional

products group in Canada with partnering intelligence and real

representation in Toronto, ON; Waterloo, ON; Montreal, QC; Calgary, AB;

Edmonton, AB; and Vancouver, BC.

About Us

Major and middle market Canadian and North American corporations

choose BrandAlliance to help them with their branding and marketing

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choose BrandAlliance to help them with their branding and marketing

initiatives, based upon our proven culture of execution; people; creative

solutions, advanced integrated technologies, efficient business systems,

financial strength, purchasing power and seamless service across Canada

and North America

About Us

In 2008 BrandAlliance is proud to represent the most industry certified

CAS/MAS professionals in Canada and have won 18 of 37 industry image

awards, including youngest Hall of Fame nominee, Humanitarian Award,

and both east and west Canadian Distributors of the Year.

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BrandAlliance is continuously planning and executing on growing

competitive advantages and unique value propositions collectively, that

have not been possible individually in our industry to date. When our

industry talks about BrandAlliance, they say “Fasten your seat belts and

stay tuned!”