Brand Reinforcement Intro Pack

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Brand reinforcement for the Construction and Hardware industries.

Transcript of Brand Reinforcement Intro Pack

  • PROPOSAL FOR REVIEW

    CORPORATE BRAND IDENTITY REINFORCEMENT

    CEMENT (READYMIX) INDUSTRY

  • INTRODUCTIONS

    CORPORATE BRAND IDENTITY REINFORCEMENT

    CEMENT (READYMIX) INDUSTRY

    We are pleased to present this proposal to you.

    This project is a graphic design/print production project, and includes three task areas: The development of a brand identity reinforcement concept; If the concept is accepted Phase II, the development of a Graphics Standards Manual (BRAND GUIDELINE MANUAL) in Phase III; Then we continue with Production, (Printing Production and Installation in some instances).

    We view this project as an opportunity to build a solid partnership with you. Although we are not so egotistical to believe that any vendor is perfectly qualied for any task, we oer several strengths for you to consider:

    Were versatile and practical. We have designed for a variety of mediums, including Web and print. As a result, we understand how to design an identity that works in many contexts. In addition to our branding expertise, we also oer many skills, traditional design rms cannot an in some instance would not provide. A exblity that makes us become your support agents in the development and enhancement of your brand, marketing and advertising plan.

    What you see is what you get. Our most experienced designers, writers and project managers will be working on your project from start to nish.

    We treat clients as valued partners during the design process. As consultants, we will always recommend best practices to our clients, but we also understand that many factors aect design decisions and can work within those constraints.

    Document Organization

    The remainder of the document is divided into three parts:

    Vision and Scope: An overview of the project's task areas and features. Technical Qualications: An introduction to our creative team. Costs: Professional fees for the project and payment schedule.

    We are excited about this proposal and believe that we have a good initial grasp of your needs. As with any project, we will shape and rene the initial vision into a superlative nal product. We look forward to kicking o the project!

    Introduction and Summary

  • CORPORATE BRAND IDENTITY REINFORCEMENT

    CEMENT (READYMIX) INDUSTRY

    what do you wish to say

    think about it

    WITHOUT EVEN

    you want people to

    KNOW YOUR PRODUCT WANT YOUR PRODUCT ENJOY YOUR PRODUCT

    branding is about so much morethan simply great designeven though great designwill help in the process. Branding starts with developing astrategy that makes all creative design and execution moreintentional. Branding involves making decisions abouthow you'd like to shape perceptions in every interactionwith every audience, YOUR MARKET.

    SAYING A WORD?

  • CORPORATE BRAND IDENTITY REINFORCEMENT

    CEMENT (READYMIX) INDUSTRY

    The 1st CONCEPT

    EQUIPPING

    OUTSTANDING

    your marketing team with superb marketing

    MARKETING TOOLS

    and advertising collateral.

    Since branding is all about clearly communicating who you are, the foundational step is to dene exactly that... who you are? Once you have your dening statements rened and complete, you now have a clear message to communicate. The next step is communicating your products and services. What also lends to the package is your acommplishments, your experience, all clearly communicated in one superb mixture.

    An Advertising Collateral is actually all the pieces of your ad campaign put together. (1) We can manage this for you or (2) We train your team to manage your image and brand.

    Management Software would work with your company to develop a look and feel that is consistent all throughout your website and marketing materials. Sending your sales force with marketing pieces that have been designed professionally.

    We propose an agressive marketing campaign. Advertising Collateral we propose for this project would be:

    Stationery Business Cards Letterheads Envelopes Newspaper ads (we can manage the designs) Magazine advertisements Brochures (a) General Brochures (b) Service or Product Specic Flyers (promotional) PowerPoint presentations (Marketing Visits) Websites Facebook page (Retail aspect) and or for the marketing agents.

    Our expert designers would create all sorts of advertising materials for all your products and services. In fact, with an Advertising Collateral designed by our experienced designers you would surely have an undue advantage over all the over website owners and standout from the rest of the competition!

    All designs are printed with the options of UV coated, superb gloss stock. IMPRESSIVE is the word.

  • The 2nd CONCEPT

    promote your SIGNAGE, BILLBOARD, DISPLAYS & BANNERS.

    business...Possibly the biggest sales increases for our clients come from this business idea. It out surpasses other kinds of advertising repeatedly. We get so much positive feedback on this strategy, we thought we'd share it. If you have distributors or agents, wholesalers who act on your behalf, or other businesses that you sell to or supply... provide them with signs and banners. Spend your marketing budget on vinyl banners. More eective, very cheap and powerful. Banners Work!

    using

    BRAND YOUR WORK SITES: USING YOUR LOGO COMPANY ADS

    BILLBOARD DESIGNS, PRINTING AND INSTALLATION

    CORPORATE BRAND IDENTITY REINFORCEMENT

    CEMENT (READYMIX) INDUSTRY

    BRAND YOUR FLEET: FROM DESIGN TO INSTALLATION

  • CORPORATE BRAND IDENTITY REINFORCEMENT

    CEMENT (READYMIX) INDUSTRY

    We manage an agressive marketing move also using social media:

    LET THE BUILDERS KNOW QUALITLY OF TODAY & TOMORROW

    From Business Cards, Brochures, Signage, Billboardsvehicle wraps, to company uniforms and promotional items.

    WE MAINTAIN YOUR BRAND AND SHARE WITH THE WORLD YOUR SUPERB PRODUCT.

  • We then develop your branding guideline.

    THE PROCESS

    Branding, logo creating, coining of slogans took time and eort. Those sessions paid handsome dividends, because today the company has an expression all its own - so unique that people will make the "con-nect." The physical hallmarks of your brand and company mirror excellence, commit-ment and service. You register and copy-right the brand, logo and all the accompa-nying trademarks and symbols.

    But it doesn't end there. You need to protect them, and the only way to do that is to create a brand manual. There are many ways of branding a product or service. Sometimes they're used the wrong way. This is why a brand manual is indispens-able.

    THE NEXT STEP* YOU INDICATE YOUR INTEREST

    * We Provide A Comprehensive Project Costing And Inplimentation Info Package. This Package Outlines The Project Sections And Timeframe, Etc.

    * THE FIRST PHASE OF THE PROJECT BEGINS WITH YOUR APPROVAL.

    DEVELOPING BRAND IDENTITYWe develop a Brand Manual, We Produce OUTSTANDING MARKETING TOOLS, we PROMOTE the product and services. With this DEVELOPMENT WAVE, we impact the market and we let them know WE ARE HERE.

    COM

    PAN

    Y BR

    AN

    D M

    AN

    UA

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  • CONTINUESTHE PROCESSCONFIDENTIALITY POLICY

    We hold condential all information obtained from our clients, not otherwise previously known by us or in the public domain, unless such information comes into the public domain through no fault ofours, or is also furnished to us by a third party who is under no obligation to keep such infor-mation condential.

    * AFTER THE BRAND MANUAL IS COMPLETED DELIEVERED AND APPROVED, WE MOVE TO:

    1) Update The Companies Stationary 2) We Develop Outstanding Marketing Packages For The Marketing Team. 3) We update all project sites with relavant signage and notice boards. 4) Develop and maintain an online presence, also using social media.

    * Once these projects are completed, you would have reienforced your imaging and branding.

    BRAND REIENFORCEMENT

    We develop a Brand Manual, We Produce OUTSTANDING MARKETING TOOLS, we PROMOTE the product and services. With this DEVELOPMENT WAVE, we impact the market and we let them know WE ARE HERE.