Brand Aid Company. Intro. 8

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Transcript of Brand Aid Company. Intro. 8

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    I cant get no satisfaction,

    I cant get no satisfaction.

    Cause I try and I try and I try and I try..

    I cant get no, I cant get no

    Mick Jagger, Rolling stonesMick Jagger, Rolling stonesMick Jagger, Rolling stonesMick Jagger, Rolling stones

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    Love is not enough to satisfy a customer.Global economy shakes old market rules.

    Last years brand theories are obsolete. Today, consumers are so demanding and

    extremely suspicious while brands are transparent and so vulnerable. Winning

    brands always give true value by all means necessary. Your brand pulse must be

    checked constantly, as branding is a live process. Be good, or be gone.

    ReliabilityTrust Delight

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    When brands suffer from mismatches, confusing interactions, no employee

    pride, and a boring story, customers lose faith and your competitive edge gets

    damaged. Simply, brand value and revenues are dropping.

    Bottom line: you lose money

    Unique value-benefits with energizing customer engagements will turn every

    brand action into a positive incremental change. Customers will re-believe in

    your brand, stay longer, spend more, and ultimately bring friends.

    Bottom line: you make money

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    Brand Strategy

    Full commercial impact is a result of a total

    match between brand & business strategy

    Business Strategy Brand Value

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    Which brand parts are weak or missing?Now, observe your business closely and keep this question in mind:

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    Managers worldwide face different needs

    New ways to increase revenueBrand fits only one category

    Over-extended brand loses edge

    P.O.S need a current look & feel

    Fixing wrong consumer perceptionsInnovative customer engagements

    No brand standards & systems

    Irrelevant brand becomes un-cool

    Globalising dictates a brand plan

    Competitor holds better position

    M&A calls for one brand voice

    Exploit brand value for investors

    Brand no longer boosts pride & moral

    Stakeholder relations must get better

    Reps needs better marketing tools

    Social causes creates positive media

    New market entry Customer interactions

    Global brand strategy Organizational culture

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    BRAND AID

    Stepping into the pictureWe are a new breed of a brand innovation

    company.

    The old way in brand agencies wasnt

    sufficient enough. It was too narrow-mindedand full of science fiction. Too many times

    it ended with just cosmetics, but no real

    business impact. Modern branding is all

    about turning tales into details.

    What you need now are change agents.

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    Brand Aid is the go-to strategy firm for

    brands that aspire to break out globallyInventive minds are imperative to have next to you when aiming for new markets.

    Our multi-angled global experience offers unmatched capabilities. We are built for

    exploiting brands potential, and help you create new & sustainable revenue streams.

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    BRAND AID

    We are your Pit Stop crew.Our single aim is to exploit brand potential. We excel in fusing, re-thinking, and

    re-energizing brands to match todays tough market pace. We help our clients

    win races by assuring the right brand parts perform at best both inside & out.

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    A 360 degrees brand view is an integral partin our strategic approach. Just as it is for you.

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    BRAND AID

    We focus on the

    right cure for theright pain.

    You cant fix brand problems by

    diverting attention away from thebusiness issues & agenda, by

    covering it with a new name or just

    a new set of values. Problems are

    born in weak brand touch-points at

    each stage of the customer journey.

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    We prepare

    ambitious brands towin the hurdle race.

    We are creative problem solvers.

    Our value lies in spotting, prioritizing,and ensuring there are no flaws in your

    brand-customer interactions by making

    sure all show top results, anywhere in the

    world you choose to compete.

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    BRAND AID

    A level experts for any brand challenge.Brand Aid is affiliated with an exclusive network of carefully picked top pros

    worldwide, in various specialty fields: design, cultural research, architecture,

    promotion, production, new media, web, analysts, organizational experts.

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    BRAND AID

    We have a flexible mode can be adjusted to brands in different consumer

    categories: Media and Entertainment, Luxury, Leisure, Lifestyle, Well-being,

    Retail, hi-tech, financial, politics, NGOs, cities.

    Our cross-categories know-how is a great

    advantage in finding the right solutions

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    Our strategic servicesOne: checking brand statusCross brand checks to find brand flaws. Auditing your brand claim, customer

    interactions, brand environment, online/offline behaviour, internal brand culture.

    Two: global readinessNew market strategies. brand strategy & action plans for global expansion,

    marketing tools, market culture matching, brand extension.

    Three: focusing your brandValue proposition & positioning development. Inventing/focusing the brands

    unique competitive edge to maintain the right brand course.

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    More strategy servicesFour: re-energizing your brandbrand-customer mismatches, experience design, customer interfaces 360, idea,

    story, P.O.S, marketing actions, cross-media, identity.

    Five: internal brand strategyInternal branding. strategies & engagements to gain employee pride and brand

    belief, better communication, goals alignment & brand buy-in.

    Six: brand decisionsAdvising on brand & marketing issues: M&As, re-shuffles, innovative business

    ideas, brand extension, process supervision, strategy & creative debates.

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    We are a different kind of brand species.We are not artists. We are business creativity experts. Youre about to meet

    progressive strategists, awarded pros, with result-driven focus. We are swift,

    unbiased, and cut to the chase. Oh well, also charming and humble....

    There are no hierarchies at Brand Aid. Youll always have a direct way to us,

    enjoying hands-on from the top heads.

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    BRAND AID

    Some of our clients worldwide:We have won the confidence and appreciation of these brand leaders.

    Call us to know how we can make you better.

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    Dana BenDana BenDana BenDana Ben----David,David,David,David, Co-founder

    BRAND AID

    An internationally awarded creative director and a branding pro.An internationally awarded creative director and a branding pro.An internationally awarded creative director and a branding pro.An internationally awarded creative director and a branding pro.

    Dana holds 17 years of vast experience in new media, TV branding, motion graphics, and animation.

    Dana was the Chief creative director in four major winning political campaigns for 3 prime ministers. A

    creative and content consultant for start ups, interactive companies, branding firms, post production

    firms, TV networks and animation studios.

    Founder of The Wellnutz, an innovative cross platform start up creating a brand for kids

    focusing on well-being and social responsibility.

    Dana was the Head of Creative at JCS, Israel's biggest media company owned by Ron Lauder.

    Leading a team of 30 designers and animators. Responsible for the commercials dept and for

    international channel branding dept, working with local, Chinese, and European networks.

    Dana is a sought after lecturer in the fields of creative, design, branding, and cross platform media.

    Dana holds a B. Des degree from Bezalel, academy of art and design, Jerusalem, and a graduate of

    the entrepreneurship course at MIT.

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    Itai Talmi, CItai Talmi, CItai Talmi, CItai Talmi, Co-founder

    BRAND AID

    An International brand strategy expert.An International brand strategy expert.An International brand strategy expert.An International brand strategy expert.

    Itai offers more than 20 years of vast experience in brand strategy consulting and managerial

    positions for global and local brands. Itai works in many consumer categories such as leisure,

    well-being, media, entertainment, telecommunications, high-end brands, services, financial, cities,

    countries. Itai is helping organizations in creating and maintaining sustainable competitive brands,

    by matching corporate goals to brand strategy, forming and executing deta