Brand Alliance Intro

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Introduction to BrandAlliance

Transcript of Brand Alliance Intro

  • 1. Forming Canadas Leading Promotional Marketing Company
  • 2. Promotional Products Industry Perspective Table of Contents 1. Our supply chain is challenged 2. Distributor Role Opportunity or Threat? 3. A Possible Answer Imagine 4. Leading Vision 5 Years 5. History to date 6. Stronger Together 7. About Us Private and Confidential 5/19/2009 2
  • 3. Promotional Products Industry Perspective 1. Our Supply Chain is Challenged History has shown that large fragmented industries...where the supply chain has expanded over time with an increasing number of layers of small participants ...with little or no barriers to entry...eventually leads to an increasing lack of loyalty ...then to increasing consolidation, that typically starts closer to the source...which then leads to increasing levels of disintermediation. Examples: Office Products Industry Capital Markets Virtually almost every industry Disintermediation is the removal of intermediaries in a supply chain, commonly referred to as cutting out the middle man. Private and Confidential 5/19/2009 3
  • 4. Promotional Products Industry Perspective 2. Distributor Role Opportunity or Threat? Typically it is the middlemen, particularly the weaker ones...that are threatened the most...in our industry, this is the small to medium sized distributors Today the biggest strength of the distributor is that we own the end user customer relationship, through our top Sales Professionals Answer: Those distributors that grow a brand increasingly recognized by end users,...gain market share and value to end users...and gain strength, clout and value to our supply chain...will likely see increasing opportunity and possibly even thrive. While small distributors value will continue to deteriorate and they will experience an increasingly threatened environment. Private and Confidential 5/19/2009 4
  • 5. Promotional Products Industry Perspective 3. A possible Answer - Imagine A group of the best of the best distributors and sales professionals getting together to answer this task: Establishing a vision, leadership team and strategic and tactical business plan With a unique and well thought out business model Fairly quickly establishing a base level critical mass and presence across Canada And as a team, executing this strategic and tactical business plan with precision While creating a culture of peak experiences and self actualization Together creating the foundation of resources that will significantly enhance end user value and experience from our promotional marketing and advertising medium, for generations and generations to come. While further establishing an end user brand over time Then expanding and multiplying growth through additional best of the best distributors (in new markets and leveraging existing markets) and attracting best of the best sales professionals. And finally answering, through proven historical performance and execution , the value & succession answer for our industry...once and for all. Private and Confidential 5/19/2009 5
  • 6. Adoption Organization Development Curve Sales Growth ($ Millions) 160 Succession 140 Sales Growth ($ Millions) Multiply 120 Value The Right People 100 Joining At The Right Time Growth Doing The Right Things 80 Execution Doing Those Things Right 60 Planning 40 Vision 20 0 2006 2008 2010 2012 2014 Private and Confidential 5/19/2009 6
  • 7. Brand Values Wheel Private & Confidential 5/19/2009 7
  • 8. Brand Character Statement Imagination that sees what others dont and inspires original thinking intelligence that uses advanced technology to deliver superior service leadership that shapes the industry reliable results that clients trust to add value to their prized brands these are the values that shape BrandAlliance. Private & Confidential 5/19/2009 8
  • 9. Brand Character Statement (cont) We are more than promotional products. We think different. We act different. We think beyond the catalogue. We challenge status quo thinking. The unique solutions we provide cannot be imitated or duplicated. We provide solutions to challenges that our customers may not know exist. Private & Confidential 5/19/2009 9
  • 10. Brand Character Statement (cont) Creativity for our clients is our prime product. Our insights serve our clients with originality. Our vision reshapes our industry. We lead by example and set higher standards for service. Products come and go, but our enduring difference is our people. We care more. Therefore we serve better. Private & Confidential 5/19/2009 10
  • 11. Brand Character Statement (cont) We have integrity. We value every customer, regardless of size or budget. We are not an alliance of convenience; we are power in numbers, and we think beyond the profit margin. Whats good for us is good for our customers. We always do whats best for our clients, our business community and ourselves. Private & Confidential 5/19/2009 11
  • 12. Brand Character Statement (cont) We keep our promises. Our passion and dedication make us different. We strive to make doing business with our company easier, more convenient and, ultimately, more fun and enjoyable. Its why our customers come back for more. Private & Confidential 5/19/2009 12
  • 13. Brand Character Statement (cont) Our number one goal is to help our clients succeed. They rely on our trusted service to make their businesses better and their jobs easier. Were the go-to company for consistent service -- the first time, every time. One call to BrandAlliance means purchase power and