www.mobilevce.com

© 2005 Mobile VCE

Interactive Mobile TV

November 2005

Welcome to …

Interactive Mobile TVPerspectives on today and the future

Dr Walter TuttlebeeExecutive Director, Mobile VCE

www.mobilevce.com

© 2005 Mobile VCE

Interactive Mobile TV

Mobile VCE (Virtual Centre of Excellence)

Working for & with the Global Industry

VCEVCE

Telecom Operators

Regulators

Handset Mfrs

Infrastructure Mfrs

Component, Software, …

Convergent Industry

IndustryIndustryGrowthGrowth

Shared Future Shared Future VisionsVisions

EnablingEnablingResearchResearch

Research Teams

Industry Steering Groups

www.mobilevce.com

© 2005 Mobile VCE

Interactive Mobile TV

Long-term, world-class, shared-cost researchDefined & steered by the world’s leading mobile companies

Undertaken by the UK’s leading mobile research Universities

Supportedby

www.mobilevce.com

© 2005 Mobile VCE

Interactive Mobile TV

Setting the Scene

Why Mobile TV ?

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© 2005 Mobile VCE

Interactive Mobile TV

Why ?

What are the Drivers ? Continuing search for market growth

New revenue streams, new applications, maybe ‘Content Is King’ ?

TV looks like the ‘killer app’ “250m customers in 2010” (ABI Research) “80% of consumers would >$15 US/m”-Vodafone/Nokia survey

(Germany) “40% of subscribers interested”-Sony Ericsson survey

Varying Views… “A completely new range of handset & infrastructure products” -

manufacturer “I want to keep control of my core content” – today’s broadcaster “An opportunity to secure new revenue streams” – today’s TV

broadcast distribution player “I’m not sure I want all my customers standing watching TV on

their phones instead of making phone calls” – mobile operator

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© 2005 Mobile VCE

Interactive Mobile TV

Who, What, Where ?

Different Approaches Korea - DMB

Digital Multimedia Broadcasting

Extension of Eureka 147 DAB

Commercial Service

One of the 9 Growth Engines

Europe - DVB-H Standardisation Complete

Various Trials - Berlin, Oxford, Paris

Diverse Spectrum Regulation

USA Qualcomm MediaFLO

Nationwide spectrum

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© 2005 Mobile VCE

Interactive Mobile TV

Business Models - Interactivity

Two Industries – Two Cultures Very Different Industries

Telecom Operators & Broadcasters have very different backgrounds, assets, experience and expectations

Perspectives on Converged Services Both industries for some time have believed broadcast-

telecom convergence offers significant new revenue streams Neither wishes to release valuable own resources Both want to ‘own the customer’ ! Fundamental Lack of Trust in many countries

Options for Mobile TV Go it alone, Joint ventures, or Interworking

This has shaped our own philosophy Everyone can benefit, without delaying the market

Interworking - a different approach for every deal or common standards that work for all ?

www.mobilevce.com

© 2005 Mobile VCE

Interactive Mobile TV

Today’s Programme Industry Perspectives

Manufacturer & Operator Views LGE, Philips, Vodafone, NEC

Multimode Terminals Efficient Software Architectures & Algorithms

Prof Steve McLaughlin, Edinburgh

LUNCH

Interworking Mobile & Broadcast Networks To deliver enriched services Industrial Chairman: Richard Egan, Thales Lead Researchers: Paul Pangalos, Kings College

Haitham Cruickshank, Surrey

Demonstration: Overall Functional Demo Today Level 2 Demo also available (in the UK)

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© 2005 Mobile VCE

Interactive Mobile TV

Thank you !

For further information please contact:

Dr Walter TuttlebeeE-mail: walter.tuttlebee@mobilevce.comTel: +44 1256 338604WWW: www.mobilevce.com