3G Mobile Video Interactive Services

© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

3G mobile video interactive services

2006-05-08-Helsinki-Mobile_Monday_Claude Florin_V1.ppt

Claude FlorinMarketing Manager, HP OpenCall Business UnitMobile Monday Summit, Helsinki

May 8, 2006 Claude Florin - Mobile videointeractive services 2

Create and capture new demand• Consumers are looking

for “fun” user experience

SimplePersonalEnjoyableCommunity-enabler


Demand evolution

Multimedia adoption

MusicGames

Video Photo

MMS

RingtonesRing-back

Presence + chat

MP3

Mobile TV

Push to video

time2.5Gwireline & wireless

IP broadband

Movieclips

SMS+

Voice portal

Content

Personal / C

ommunity

conference

Blogingmessagin

g

IPTV

Image source : 3 UK at 3GSM 2005


Fun user experiences with 3G video

Personal

Simple

Enjoyablecontent

Communityoriented


Nokia N90•2MP,1600 x 1200•VHS-quality video•Format MPEG-4, .mp4•Resolution CIF, 352x288•Rate 5-15 frame/s (light )•Audio AAC-LC

Web & RSS Mobile TV (DVB-H)

3G Video call

iTunes®

Music video bloging, podcasting

South by South West•Music & Media Conference•1300 musical acts•58 stages

http://server1.sxsw.com/2006/vlogs/grp1http://server1.sxsw.com/2006/vlogs/grp2



http://www.myspace.com/kemopetrolband



http://www.soundslikesuomi.com/frames.html


Video call completion and messaging

• Call completion by − Voice calls− Video message

• Record 30 s• Review / send

• Message delivery− MMS− Video portal call

• Call setup, introduction menu, playback

− WAP push− http://


Video ring-back tones• Contents depending on− caller, − caller group, − time of day, − special days

• Content management− Buy-what-you-view− Gift Service− Content notification− Suspend/resume service− Exclude (black list)


Mobile picture and video usage

Source: Kenton O’Hara HP Labs 2004, 2005

4%

Group taskTo share for performing a task

8%

Remote taskTo accomplish a task

10%

Personal taskTo support task without sharing

Tasks

35%

Group experience , shared moment, children, friends

21%

Send to friends or family in the moment or later

40%

Personal enjoyment or memories

Emotions

GroupsPerson to person

Individual

65% to be shared

34 p

ics

/ m

onth

50% small talk

28% Show + 22% Functional

Camera multimedia messaging

Video-calls45% move30% home20% work

5 v

-calls

+ 3

cl

ips

+


Aspects of convergence• Broadband : ubiquitous

media distribution• Quadruple play : fixed

and mobile services• Decomposed of

business value chain : xSPs, xNOs


Device convergence

May 8, 2006 Claude Florin - Mobile videointeractive services 14Storycast demonstration at 3GSM 2005, P. Debatty/A. Vorbau HP Laboratories

Personalized storytelling


Mobile + broadcast interaction

Sources : BBC, Fun to Phone Solutions Oy, Hexia

Voice blog

Video calls

SMS-chat


3G participation TV

GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment

May 8, 2006 Claude Florin - Mobile videointeractive services 17GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment

3G participation TV


• Video, image content sharing

Sharing events with friends


Infrastructure for differentiation and low cost• Create new markets

with

Enablers for multimedia, service access, personalization

Cross industry cooperation

Mixed edge and network services


Align on IP Multimedia Subsystem

User equipment plane

IP backbone

Application planehh hh hh hh

Switching plane

Service delivery plane HSS


Multimedia service creation

h OpenCall Media Platform + Video

Resource manager

Signalling

(SIP)

Media processing

Audiocodecs

Videocodecs

Configuration manager

OAM manager Alarm manager

CCXML interpreter VoiceXML interpreter

Web development

Network + devices integration

+ video+ audio+ voice

Soft DSP

Video user experiences


IP

Multimedia service deployment

IMSServiceProvider

ApplicationProvider

VXML CCXML

h

h

Video portalapplication

Video contact center application


• Provisioning• Usage/Monitoring• Customer Service• Charging• Privacy• Packaging

Multimedia service value chain

• Interaction• DRM• Entertainment• Information• Communication• Digital goods

• Delivery• Location• QoS• Authentication• Multi Networks• Usage

Innovative Flexible

Applications,Services,Content

Service Retailers

Network Operators


OpenCall service developers

Portugal 3G Video IP contact center with IVR

Collab

Germany Call completion, messagingSpeechD.

UK Participation TV events Voxsurf

Malaysia Sport communities 、 content sharing

NGC

Korea Rich video calls, content sharingFeelingK

Korea Video ring-back, content portalEluon

Korea Video IVR, video ring-backTelenity


Conclusion• Create demand with fun

3G video user experiences leveraging both content and communities.

• Make competition irrelevant with value-chains across content providers, software developers and fixed / mobile ASPs

• Enable differentiation and low cost using software infrastructure such as IMS

3G Mobile Video Interactive Services

Technology

Transcript of 3G Mobile Video Interactive Services