Why Review Your Branding?
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Why would a successful university review its brand?
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Looking at why branding is important to HE
Transcript of Why Review Your Branding?
Why would a successfuluniversity review its brand?
However, market research undertaken by the University
of Southampton showed public perception did not
reflect this.
The brand is not the logo.
“Universities are not very good at selling themselves because
they have never had to.”Chapleo, C. 2007 Barriers to brand building in UK universities
One in five postgraduates that declined a place at this university
did so because of its perceived reputation and prestige in
comparison to other institutions.Source, 2008 Postgraduate online survey - University of Bath