Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro...
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Transcript of Delhi Metro Advertising, Metro Advertising, Why Delhi Metro, Branding at Metro Stations, Delhi Metro...
Delhi Metro
Advertisin
g
Unique opportunity to tap huge cosmopolitan
market of Delhi
More than 12 lac people commute daily
Captive audience – Consumer continuously surrounded by the Brand for minimum 10 minutes
Low clutter media – High concentration zone with superior visibility
Higher brand recall value
Superior brand sustenance
Sole advertising rightsat 25 metro stations
across lines 1, 2, & 3
Pioneers of airport advertising with
concession across all regions at 14 airports
• Chennai• Kolkata• Pune• Ahmedabad• Cochin• Goa• Amritsar• Jammu• Vadodara• Calicut• Trivandrum• Tirupati• Jaipur• Lucknow
Our Airports
Pan India presence with 21 branches and strong client base of over 500
active clients
Excellent media options
state - of - art displays
- Backlit Translite - Hoarding - Central Verge Pillar - Product Display / Revolving Show Window
Media Offered
Backlit Translite
Backlit Translite
Central Verge Pillar
Backlit Translite
Central Verge Pillar
Show Window / Product Display
Backlit Translite
Central Verge Pillar
Show Window / Product Display
Hoarding
Backlit Translite
Central Verge Pillar
Show Window / Product Display
Pul BangashPratap NagarShastri NagarInderlokKanhaiya NagarKeshav Puram
WazirpurKohat EnclavePitampuraRohini EastRohini WestRithala
Line 1
Our Metro Stations
ShahdaraWelcomeSeelampurShastri ParkKashmiri GateTis Hazari
Line 2
Our Metro Stations
Line 3Mandi HousePragati MaidanIndraprastha Estate
Model Town Azadpur Adarsh Nagar Jahangir Puri
New Delhi Station Outdoor
Media Vehicle Location
Size
Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
On the platform
Type : Backlit Translite – Free Standing Unit
Size : 9’ x 3’
Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
Near the passenger token entry/exit channel
Type : Backlit Translite – Wall Mounted
Size : 8’ x 4’
Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
Near the passenger token entry/exit channel
Type : Backlit Translite – Wall Mounted
Size : 10’ x 5’
Type : Backlit Translite – Wall Mounted
Size : 15’ x 5’
Pragati Maidan, Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
Catering passengers coming down from platform by escalator / staircase
Type : Backlit Translite – Mounted on Beam
Size : 16’ x 4’
Netaji Subhash Place, Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
Catering passengers entering platform by staircase / escalator
Type : Backlit Translite – Mounted on Center Verge PillarSize : 7’ x6’
Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar
Catering the main road traffic
Type : Backlit Translite – Free Standing Unit
Size : 4’ x 6’
Shahdara, Welcome, Seelampur, Shastri Park, Kashmiri Gate, Tis Hazari,
Pul Bangash, Pratap Nagar, Shastri Nagar, InderlokOn the platform
Type : Backlit Translite – Free Standing Unit
Size : 10’ x 5’
Model Town, Azadpur , Adarsh Nagar, Jahangir Puri On the platform
Type : Backlit Translite – Wall Mounted
Size : 10’ x 5’
Shahdara, Welcome, Seelampur, Shastri Park, Kashmiri Gate, Tis Hazari, Pul Bangash, Pratap
Nagar, Shastri Nagar, Inderlok, Model Town, Azadpur , Adarsh Nagar, Jahangir Puri
In the Concourse Area
Type : Backlit Translite – Free Standing Unit
Size : 12’ x 4’
Pragati Maidan On the platform
Pragati Maidan Catering passengers entering the platform by staircase / escalator
Type : Backlit Translite – Wall MountedSize : 16’ x 8’
Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket
countersType : Backlit Translite - Revolving Show
WindowSize : 4’ x 7’ (Three Sided Display)
Type : - Wall Mounted – Front litSize : 24’ x 12’
Pragati Maidan At the Entrance of the Station
Type : - Backlit Translite – Wall Mounted
Size : 6’ x 12’
Pragati Maidan On the walkway, catering passenger entering the station building
Indraprastha EstateOn the platform
Type : Backlit Translite – Free Standing Unit
Size : 12’ x 4’
Indraprastha EstateBridge Walkway, the only entry/exit point of the station
buildingType : Backlit Translite – Wall
MountedSize : 10’ x 5’
Type : Backlit Translite – Wall Mounted
Size : 7 ’ x 3 ’
Mandi House On the Platform / Concourse
Type : Backlit Translite - Wall MountedSize : 20’ x 4’
New Delhi Station (Ajmeri gate Side)Entrance of New Delhi Station, opposite ticket counters of New
Delhi Station
Type : Frontlit - HoardingSize : 30’ x 15’
New Delhi Station (Ajmeri gate Side)Entrance of New Delhi Station, opposite ticket counters of New
Delhi Station
Terms and Conditions:
Sites are offered on first cum first serve basis.
Minimum contractual period for three months
Service tax as applicable, current service tax 12.36%
Payment on advance basis.
Inputs for display material to be provided by the client
S. L RaoG. M – Business Development# +91- [email protected]
TDI International India LimitedB-4/62, Safdarjung EnclaveNew Delhi – 110029 ( India )Tel.: +91 - 11 - 26165120, +91- 11 – 26162495Website : www.tdiindia.comEmail : [email protected]