SHOWCASING BRANDS AT BEST

PresentingDELHI – GURGAON METRO STATION

BRANDING

Gurgaon Metro A paradigm shift in

corporate promotional strategies.

Entire NCR Approach Gurgaon for

Best..Work

Best..Business

Best…Employment

Best..Shopping and Outing

Best…Medical Facilities

‘METRO’

Is Time saving & Cost Effective

Is Convenient

Is Well connected

Is Frequently available

People

Want to reach office/meetings on time.

Want to avoid traffic jam and other hassles.

Want safe and convenient travel.

It connects to

All prominent corporate destinations and offices.

All Prominent shopping malls, Hotels, restaurants and cinemas.

Gurgaon Metro A Big Hit. WHY????

QUTAB MINAR GURU DRONACHARYA

CHHATARPUR SIKANDAR PUR

SULTANPUR MG ROAD

GHITORNI IFFCO CHOWK

ARJAN GARH HUDA CITY CENTRE

Strategic Locations

Metro Station Vicinity Daily Footfall

Qutab Minar Prominent Tourist Destination, Crescent Mall, covering surrounding residential areas of Mehrauli

1,25,000

Chhatapur Prominent Tourist Destination and Residential area 1,20,000

Sultanpur Furniture market, interior designing firms, Farm houses, Empire Apartments 70,000

Ghitorni Gvt. Institutions viz. NBCC, SSB etc. And furniture Markets. 70,000

Arjangarh Claremont Hotel, Airforce station, Aya Nagar. 30,000

Guru Dronacharya Global Business Park, DLF Corporate Park, DLF Ph-V, Regent Plaza, Golf course, Neelkanth Hospital. DLF Cyber city.

1.35,000

Sikandar Pur DLF Ph-2, Heritage city, Bristol Hotel, Sahara Mall, MGF Mall, CTC Plaza, Grand Mall, Vipul Agora etc., Sufficient Parking Space.

1,35,000

MG Road DT Mega Mall, central Mall, JMD Tower, DLF fh : 1,2,4, and other prominent corporate centres.

1,35,000

Iffco Chowk NH-8, Iffco Tower, Signature tower, Power Grid India, Sec -14, 15, MDI. ABW Tower, Vidiocon Tower, Bharti Telecom, Udyog Nagar, DLF Gymkhana club,

Ess El. Tower, Ulkam Hospital, Dr. KARES Hospital.

1,25,000

Huda city Centre Radisson Hotel and Other big Hotels, Max Hospital, Unitech Business Park, 1,40,000

Usage

• It has been noticed that apart from regular commuters, Gurgaon metro is readily being used by people irrespective of their profile, for commuting within Gurgaon (for day meeting, lunch meetings etc.) rather than using their own vehicles.

Commuting within Gurgaon

•All metro stations of Gurgaon provide parking facilities. It enables people across different profile to park their cars and use metro for convenient travel , as it saves a lot of time.

Parking facility

•Stations like Gurudronacharya, Sikandarpur, M.G Road and Iffco chowk are being used as FOBs which contributes to an additional frequent footfall for whole day.

FOB Usage

(Foot over Bridge)

Commuter Profile

75%

20%5%

SOCIO ECONOMIC CLASSIFICATION OF COMMUTERS

SEC A

SEC B

SEC C

“ The Target Group mainly consist of highly paid professionals having sufficient purchasing power ”.

SEC A (A1, A2): Graduates, Post Graduates (MBA, BBA, BE, Er.) /Senior, middle and junior level officials/ Businessmen.

SEC B (B1, B2): Graduates, Post Graduates (BA, MA, Others)/Clerical and sales men/ Small Traders and Businessmen.

SEC C (C, D , E): Under graduates and others, /Skilled and unskilled workers/ small shop owners.

SOCIO ECONOMIC CLASSIFICATION (URBAN) GRID

Occupation

Illiterate

School up to 5 years/ literate but no formal Schooling

School 5-9 years

SSC/HSC Some college but not Graduate

Graduate/Post GraduateGeneral

Graduate/ Post graduate Professionals

Officers/ Middle and Senior Executives

B1 B1 B1 B1 A2 A2 A1

Officers/ Junior Executives

C C C B2 B1 A2 A2

Supervisory Level D D D D B2 B1 A2

Clerical/ Salesmen

D D D D B2 B1 B1

Self Employed D D D B2 B1 A2 A1

B’ Men with Employees 1-9

C B2 B2 B1 A2 A1 A1

10+ B1 B1 A2 A2 A1 A1 A1

Shop Owners D D C B2 B1 A2 A2

Petty Traders E2 D D C C B2 B2

Skilled Workers E2 E1 D C C B2 B2

Unskilled Workers E2 E2 E1 D D D D

POTENTIAL

• Well paid professionals have better saving and investment potential.

• Purchasing Power creates ‘Aspiration Group’.

• Literate and well informed Reference group.

• Spread word of mouth.

NEED

• Aspire to live better life.

• Aspire to possess better facilities

• Continuous lookout for life style up gradation.

AUTHORITY

• Greater Influence in decision making

• They become source of information and are being consulted by others.

Characteristics of Target Group

Commercial

Impact

Of

Gurgaon metro

More footfalls and Sales Growth

• 30% increase in daily foot fall in malls.

• Increase in sale of tickets in multiplexes from 2000 to 6000 on weak ends has been recorded.

• 40% increase in footfall in restaurants and eating joints.

• 3fold growth in sales figure of brands across various verticals.

Real estate growth• Increase in investors confidence, as a result of

better connectivity by metro.(As commuting is a vital aspect of the decision making prior to investing into property, metro is a solution to this concern).

• Hence, subsequent growth in sales of properties.

• 20-25% increase in property rates.

• Moreover, significant increase in no. of new property projects.

Important Details

Track Qutab Minar – Huda City Centre

Total No. Of Stations 10

Advertising Options Inside Stations(Entry/Exit area, Concourse area and Platform area)

Minimum number of eyeballs* per month, per panel, per station.

15,00,000

* Refers to number of times the ad is seen

Display Areas

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Entry/Exit 8x4, 12x412x6 -------

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8x412x6 16x8

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- ---------- ------------

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8x4 15x3

16x8 -----------

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8x4 12x6 15x3 16x8 ------

8x4 12x4 12x6 15x3 16x8

3x6 8x4 12x6

15x3 --------

4x68x4

12x3 15x3 12x6 16x8

Concourse 3x68x4

12x3 12x6

12x6 ---------------------

------------------

--

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3x6 8x4 ----------

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3x68x4

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3x68x4

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3x6 8x4----------

------

4x68x4

16x8-------

Platforms 12x4 12x6 --------------

-

12x412x6

--------------------

-

8x412x4

12x6 ----------

8x4 12x4 12x6-------

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8x4 12x4 12x6

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12x4 12x6 ---------------------

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12x412 x6 ----------------

--

12x412 x6 ----------------

--

12x4 12x6 ---------------------

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8x4 12x3 12x4 15x3 16x8

Panel Size: 3x6Positioning: Concourse, covering central pillar from three side.Visibility: Concourse entryPlatform entry/Exit.Available at:1. Qutab Minar2. Gurudronacharya3. Sikandarpur4. Iffco Chowk

Platform Platform

Panel Size: 3x6Positioning: Wall panel at Station entry staircaseVisibility: Station Entry/Exit.Available at:1. Iffco Chowk

Panel Size: 4x6Positioning: Entry Lobby,Covering pillarVisibility: Station Entry, while approaching security check.Available at:1. Huda city centre

Panel Size: 4x6Positioning: Concourse.Covering pillarVisibility: Concourse entryPlatform entry/Exit.Available at:1. Huda city centre

Platform entry/ExitPlatform entry/Exit

Panel Size: 8x4Positioning: Concourse.Beside exit token MachineVisibility: Concourse entry/ExitPlatform entry/Exit.Available at:1. Qutabminar2. Gurudronachrya

Panel Size: 8x4Positioning: Concourse Beside Lift Visibility: Concourse entry/Exit, platform entry/Exit.Available at:1. Gurudronachrya2. Sikandarpur3. M.G. Road4. Iffco Chowk

Panel Size: 8x4Positioning: Station Entry/Exit.Visibility: Wall panel at Station entry/ExitAvailable at:1. Gurudronachrya.2. M.G. Road3. Sikandarpur4. Iffco Chowk

Panel Size: 8x4Positioning: Entry/Exit Gallery.Visibility: Wall panel at Station entry/Exit gallery while approaching token counter.Available at:1. Gurudronacharya2. Sikandarpur3. M.G. Road4. Iffco chowk

Token counter

8x4Panel Size: 4x8Positioning: Platform Entry/Exit.Visibility: panel at concourse entry/Exit while approaching platformAvailable at:1. Huda city centre

Panel Size: 8x4Positioning: Entry Lobby.Visibility: Crowd approaching security check.Available at:1. Huda city centre

security check

Panel Size: 8x4Positioning: Concourse Exit.Visibility: Exit token machine.Installed at:1. Qutab Minar2. Gurudronachrya.3. M.G. Road4. Sikandarpur5. Iffco Chowk

Panel Size: 8x4Positioning: Entry/Exit Gallery.Visibility: Wall panel at Station entry/Exit gallery while approaching token counter.Available at:1. Chhatarpur2. Gurudronacharya3. Iffco chowkToken counter.

Panel Size: 8x4Positioning: Entry/Exit Gallery.Visibility: Panel at Station Entry/Exit gallery while approaching token counter.Available at:1. Chhatarpur2. Gurudronacharya3. Iffco chowk

Panel Size: 8x4Positioning: Wall Panel PlatformVisibility: Train Boarding and De-boarding,

Available at:1. Huda City Centre

Panel Size: 8x4Positioning: PlatformVisibility: Train Boarding and De-boarding, Platform Entry/ExitAvailable at:1. Chhatarpur2. Sultanpur3. Arjangarh4. Ghitorni

Panel Size: 12x3Positioning: ConcourseVisibility: Beside entry token machine.Available at:1. Huda city centre

Panel Size: 12x3Positioning: ConcourseVisibility: Crowd entering platformAvailable at:1. Qutab Minar

Panel Size: 12x3Positioning: Platform 1&2 Exit Stairs.Visibility: Crowd moving towards station exit.Available at:1. Huda city centre

Panel Size: 12x4Positioning: Entry/Exit areaVisibility: Above token counter.Available at:1. Qutab Minar

Panel Size: 12x4Positioning: Station Exit Visibility: Crowd leaving stationAvailable at:1. M.G. Road

Panel Size: 12x4Positioning: Wall panel platform.Visibility: Waiting crowd at platform.Installed at:1. Qutab Minar2. Sultanpur3. Arjangarh4. Ghitorni5. Gurudronachrya.6. Sikandarpur7. Iffco Chowk

Panel Size: 12x4Positioning: Platform.Visibility: Boarding and De-boarding and waiting crowd.

Available at:1. Qutab Minar2. Chhatarpur3. Sultanpur4. Arjangarh5. Ghitorni6. Gurudronachrya.7. M.G. Road8. Sikandarpur9. Iffco Chowk

Panel Size: 12x4Positioning: Wall panel platform.Visibility: Waiting crowd at platform,Platform Entry/Exit.

Installed at:1. Huda City Centre

Panel Size: 15x3Positioning: Station Exit.Visibility: Station exit crowd.Installed at:1. Gurudronachrya.2. Sikandarpur3. Iffco Chowk

Panel Size: 15x3Positioning: Station Entry.Visibility: Station entering crowd.Installed at:1. Gurudronachrya.2. M.G. Road3. Sikandarpur4. Iffco Chowk

Panel Size: 15x3Positioning: Station Entry.Visibility: Station entering crowd.

Installed at:1. Huda city centre

Panel Size: 15x3Positioning: Station Entry.Visibility: Station entering crowd.Installed at:1. Huda City Centre

Panel Size: 12x6Positioning: Station Entry.Visibility: Station entering crowd.Installed at:1. Qutab Minar

Panel Size: 12x6Positioning: ConcourseVisibility: Platform entry/exit, Concourse entry.Installed at:1. Qutab Minar(Both

side of Platform Entry)

2. Chhatarpur (One side of platform-1 entry)

Panel Size: 12x6Positioning: Entry/Exit Gallery.Platform entry/exit, Concourse entry.Installed at:1. M.G. Road

Panel Size: 12x6Positioning: Wall Panel Station EntryVisibility: Station entry, above token counterAvailable at:1. Huda City Centre

Panel Size: 12x6Positioning: Platform Panel Platform Entry 1&2Visibility: Crowd moving up for platformAvailable at:1. Qutab minar2. Chhatarpur3. Sultanpur4. Ghitorni5. Arjangarh6. Gurudronacharya7. Sikandarpur8. M.G. road9. Iffco chowk

Panel Size: 12x6Positioning: Platform Panel Platform ExitVisibility: Crowd moving down for station exit.Available at:1. Qutab minar2. Gurudronacharya3. Sikandarpur4. M.G. road5. Iffco chowk

Panel Size: 12x6Positioning: Entry Exit Gallery.Visibility: Crowd moving down for station exit.Available at:1. Sikandarpur2. M.G. road3. Iffco chowk

Panel Size: 12x6Positioning: Platform.Visibility: Boarding and De-boarding and waiting crowd.Available at1. Huda City Centre

Panel Size: 16x8Positioning: Entry/Exit GalleryVisibility: Biggest format, catering to station entering and exit crowd.

Available at1. Chhatarpur2. Guru

Dronacharya3. Sikandar pur4. M.G. Road

Panel Size: 16x8Positioning: Entry lobby near security check.Visibility: Biggest format, catering to station entering and exit crowdAvailable at.1. Huda City Centre

Panel Size: 16x8Positioning: Concourse Exit Escalators. Visibility: Biggest format, catering to station exit crowd from concourse and PlatformAvailable at.1. Huda City Centre

Panel Size: 16x8Positioning: Concourse Entry Escalators. Visibility: Biggest format, catering to crowd approaching platform.Available at.1. Huda City Centre

Panel Size: 16x8Positioning: PlatformBiggest format, catering to crowd standing at opposite platform.Available at.1. Huda City Centre

We appreciate the opportunity to introduce ourselves.

Pankaj ChauhanTraffic Media(i) Pte. Ltd.

New Delhi421781114217822242178333

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