Personal Branding Why and How?. Personal Branding 2 08/2913 Why bother with a personal brand? ...
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Transcript of Personal Branding Why and How?. Personal Branding 2 08/2913 Why bother with a personal brand? ...
Personal Branding
Why and How?
Personal Branding
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Why bother with a personal brand? Analytical Skills Problem Solver Effective Communicator Proficient in time series analysis, financial modeling… Is that really your competitive
edge?
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Personal Branding – What it’s Not
Be authentic True to yourself Perception
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How do you get started?
Image and Behavior Know your strengths and motivations Know how you are perceived Know your Target Audience Market yourself to your Target Audience
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Image and behavior Dress Well Be early Respect everyone Eager to learn Passionate Google Yourself Create Content Watch your Digital Communication and Phone Skills*
Attend “Informational Interviewing/Digital Communication” Thursday, November 6, 4-6pm, Room 404
Investing early generates the highest returns in any asset class, including your brand.
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Know your strengths and motivations
DISC Analysis Tony Robbins’ site offers a free DISC Analysis http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1
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Uncovering your specific “value add”
Self Discovery – Attend “Know Thyself” presentation Thursday, November 20, 4-6pm Room 404
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Know how you are perceived
As important as knowing yourself
is knowing how you are
Soliciting feedback exercise
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Know your Target Audience
Now that you know your
added value, who makes
the best target audience?
Attend “Creating a Prospect List”
Thursday, October 2, 4-6pm, Room 404
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Engage your Target Audience Informational Interviewing Industry Events, Network Events Anywhere they frequent Your 30 second pitch will be important *****
ATTEND – 30 Second Pitch Practice
Thursday, September 11, 4-6pm, Room 404 We’ll cover Informational Interviewing in greater detail
Attend “Informational Interviewing/Digital Communication”Thursday, November 6, 4-6pm, Room 404 www.smgworld.bu.edu/gpo/resources = business cards
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Action Items:1. Attend-”30 Second Pitching Practice”
Thurs 9/11, 4-6pm Room 404
2. Attend-Mock Interview Practice with 2nd Year Students
Pending – Session 1 – Soft Skills
3. Attend-”Creating a Prospect List” (Target Audience)
Thurs 10/2, 4-6pm Room 404
4. Attend-“Informational Interviewing/Digital Communication”
Thurs, 11/6, 4-6pm Room 40
5. Attend-”Knowing Yourself”
Thurs, 11/20, 4-6pm Room 404
6. Attend-Mock Interview Practice with 2nd Year Students
Pending – Session 1 – Technical Questions
7. DISC Analysis: Tony Robbins’ site-free DISC Analysis
http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1
8. Perception Exercise
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Questions?
Help? What do you do if you get into a jam or need help?
Schedule an appointment with me!
[email protected] or 617-358-0542
Feld Career Center – Office behind reception