Who is the target audience for my thriller?By Sam Muller

Who is our film aimed at?

After doing research and asking people for their opinions, we are targeting people between the ages 15-25 as our main audience due to the language and violence that our film entails.

Similar films to ours and their target audiences

Taken As we can see from the statistics

for Taken, males and females under 18 to 29 are the main audience which is the same as the audience we are targeting for our thriller.

Similar films to ours and their target audiences

The Bourne Identity For the second film similar to

mine, The Bourne Identity, the statistics show that the main audience are males and females from under 18 to 29 which, again, is the same for our thriller.

Similar films to ours and their target audiences

Additionally, Crank has a main audience of under 18.

3 Days to Kill also has a main audience of under 18.

My target audience

The younger half of the audience that our thriller is aimed at (under 18-21) would, in their spare time, be socialising and going out with their friends (to parties or the cinema, for example) and since this is an action/thriller I feel like they are likely to play video games of this genre too. I think their music tastes would lean towards rock and alternative. Most of this audience will be students, going to school or university and so their spare time is limited.

The older half of our target audience (21-30) would still go out with their friends but would be less likely to go to parties as we go up the age range. I think they will listen to calmer music than the other half, but may still be quite similar. Most of this audience will either be at university or have a job and so will also have limited spare time, but those with jobs will have more time after returning from work, at the weekend or in the holidays because they will not have homework.

My secondary target audience

Our secondary target audience for our thriller are over 30s as they may also enjoy thrillers like our main target audience. However, they may be less likely to go to the cinema as I don’t think they go out as regularly with friends for occasions like this and are more likely to go out for a meal. Although, I do feel like they are more likely to go to the cinema than partying with friends at this age.

This audience would enjoy our thriller as the main character (Sean Finch) is a similar age and although they may not be able to relate to his situation, they can relate to him. In addition, they may enjoy our thriller as over 30s are also a secondary target audience of other thrillers similar to ours, such as Taken and The Bourne Identity.

Evidence from our earlier interview

From our earlier interview video researching our target audience for our thriller we found that an audience between 15 and 30 would be the main audience interested in watching our thriller as a lot of them like to watch action/thriller films, especially males, and so our target audience became people aged 15-30, but were more likely to be males.

Facebook profile of ideal audience member

Facebook profile of ideal audience member

Facebook profile of ideal audience member