Or how I learned to stop worrying and love the internet

By: Wesley Ellis of Destination Blue Nose Coast

◦ Social Media?

◦ Trip Advisor

◦ Google Maps

◦ Blogs

◦ Twitter

◦ Wikis

◦ Facebook

◦ Google calendar

Travel Review Site

Estimated 10.7 Million US visitors monthly

Works by allowing users to post reviews, ratings and pictures of hotels and other destinations

Look up your business on trip advisor!◦ Is it listed?

◦ Is it accurate?*

Do something about bad reviews◦ Shows potential customers you care

Contribute to the site by writing the descriptions for the area*

A way to make searches “local”◦ Who cares about pizza in New York people want to

know about business near them

Make sure you business is listed on googlemaps!◦ Simple site available to business owners*

Publishing made simple

Example*

Blogger and Wordpress

DO use blogs to write about current things◦ Adds personality, informs potential visitors

DON’T use blogs if you aren’t going to update them Stagnant blog =

DON’T use marketing speak, make it personal

Blogs can have lots of writers!

Blogs can be updated via email!

Blogs can be updated from word!

“micro-blogging”

140 character limit “this is exactly 140 characters. It’s not too many words,

but that makes it great. Twitter means you do not ever have to read long messages.”

Follow others◦ Get information about interesting people or things

Be followed◦ Let others know what’s going on in little bites *

DON’T use twitter as another place to just spam marketing jargon

DO use twitter to let others know what you are doing If it happens to involve your business good, but it

doesn’t have to

DON’T use twitter for a little while and then just stop

Hawaiian for “fast” User-editable

◦ Anyone can edit it◦ Anyone can add new pages◦ Anyone can add fresh content

Wikipedia◦ Used by millions as a source of information◦ Is your area accurate?

Wikitravel 782 000 US visitors per month

Create a travel guide for these people!

Create it for a community!*◦ Potential Tourists get a sense of the area

◦ Current Tourists have a better trip

◦ Ex-tourists may want to be enticed to come back

Keep it up to date!

Embed it

Pages for areas or organizations*◦ People become “fans” of your page

◦ Everyone that is a friend of the person who joined a page will see that

Don’t be afraid to google things

Try looking it up on youtube

Check out http://bluenosecoast.wikispaces.com

Ask me at goodtimes@bluenosecoast.ca