ETourism Strategy & Business Plan Yehia Abu Al-Hassan IOETI President.
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Transcript of ETourism Strategy & Business Plan Yehia Abu Al-Hassan IOETI President.
eTourism Strategy &
Business PlanYehia Abu Al-Hassan
IOETI President
Believe in E-Marketing
Believe in E-Marketing• Dunia.net
Believe in E-Marketing• Expedia
Believe in E-Marketing• Expedia• In 1996, a small division within Microsoft
launched online travel booking site Expedia.com®
• In the first few years of the new millennium, Expedia® became - and remains - the world's leading online travel company.
Financial Highlights• 2011 Gross Bookings: $29.1 Billion• 2011 Revenue: $3.45 Billion
Believe in E-Marketing• Memphis Tours Egypt
Deference Between Traditional & Electronic
Tourism
Deference Between Traditional & Electronic Tourism
Deference Between Traditional & Electronic Tourism
How to Start ?
Web Site Or
Subscribe to Portal Or
Network
B2B Or B2C
How to Start ?• Build your web site
How to Start ?• Content - Credibility - Copyright
How to Start ?• Standardization
How to Start ?• Specialization
Running
Running• e Marketing plan
• Staff
Running
Running• Company Structure
Running• Customer feedback {about you & your
partner}
Running• Affiliation
Developing
Developing• Training
Developing• Business Networking
Developing• Up to date
ERP SYSTEM
ERP SYSTEM
Thank youYehia Abu Al-
Hassan