Social media monitoring for tourism (IOETI e-travel conference)
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Online Reputation Management
Cairo, December 18th
Fady RamzyInteract Egypt Country Manager
Cyberzizo
Using social media monitoring
Fady Ramzy
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Going good so far ?
#IOETI@IOETI @InteractEgypt
Slideshare.net/interactspa/
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Is the practice of consistent research and
analysis of one’s personal or professional, business
or industry reputation as represented by the content across all types of online media.
ORM
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Why is that important?
- Your Customers are online
- Your Prospects are online
- Your Competitors are online
- Your Employees are online
- Your X-Employees are online
- Your brand influencers are online
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The Process
Listen Respond Engage Optimize
Measure
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One again ... Look, Listen & Learn!
- Improve customer satisfaction by gaining insights from consumers about their real needs
- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.
- Gain insights about competitors and their customers’ perceptions about their products and services.
- Engage in more effective public relations by understanding who the real influencers are.
- Provide early warning systems for reactive and defensive PR.
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Optimize
Online reputation
Search Engines
Social Media
Mainstream Media
User generated Content
Boost your influence
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Your Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be expressed as:
Influence = (Your Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
Online Identity Management
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Some tools
- Blog monitoring BlogPulse, Google Blog search
- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search
- Web Monitoring Google alerts, Google trends
- Followers monitoring Friend and follow
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Lets check
“Sharm el Sheikh”
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Sources
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Countries
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CountriesBlogs
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CountriesForums
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CountriesNews
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CountriesTwitter
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Sentiment
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Word Cloud
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BuzzGraph
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Most influencial Blogs
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Blog Word cloud
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Twitter influencers
@Dima_Khatib
@SultanAlQassemi
@monaeltahawy
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Twitter Word Cloud
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Twitter BuzzGraph
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Twitter BuzzGraph - Arabic
Title Text
“If you can't measure it, you can't manage it.”
Peter Drucker
32
Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
10/04/2023