eTourism Futures: Technology ... D - eTourism.pdf©Professor Dimitrios Buhalis 2014 eTourism Futures...
Transcript of eTourism Futures: Technology ... D - eTourism.pdf©Professor Dimitrios Buhalis 2014 eTourism Futures...
© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
eTourism Futures:Technology enhanced tourism experiences through cocreation
www.bournemouth.ac.uk 1
Professor Dimitrios BuhalisBournemouth University
www.bournemouth.ac.uk/etourismlab www.buhalis.com
http://youtu.be/gcuFkiEORsE
www.bournemouth.ac.uk 2
THE FUTURE?2
© Professor Dimitrios Buhalis www.bournemouth.ac.uk 4
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© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
© Professor Dimitrios Buhalis
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
http://www.youtube.com/watch?v=QUCfFcchw1w
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© Professor Dimitrios Buhalis www.bournemouth.ac.uk 10
www.bournemouth.ac.uk 11 www.bournemouth.ac.uk 12
© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
THE WEB AT THE SPEED OF LIFE…
…74 MENTIONS IN FACEBOOK STATUS UPDATES EVERY SECOND
…3 MILLION TWEETS DURING THE 3 HOUR CEREMONY
… SPEED OF TWITTER CONVERSATIONS PEAKED AT 250 TWEETS /
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TWEETS p/sec.
…SURPASSED THE WEBCHATTER AROUND EARTHQUAKE IN JAPAN OR EGYPTIAN REVOLUTION
SOCIAL MEDIA MOVES FROM CREATING CONTENT TOWARDS SHARING LIVE OPINIONS ABOUT REAL WORLD EVENTS AND CHALLENGING GOVERNMENTS…
TWITTER PART OF ALL GLOBAL DISCUSSIONS
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Political implications
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Political implications
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© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
www.bournemouth.ac.uk 19 www.bournemouth.ac.uk 20
www.bournemouth.ac.uk 21
What are Tourist Experiences?
THINK:
How would you define a tourist experience?
Experience Co‐Creation
(Prahalad and Ramaswamy, 2004)
Key eTourism Trends
Consumer centricity/profile portabilityReal Time / Service of now
d b dReputation, social media, brand strategy SoCoMo MarketingAugmented Reality
© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
Consumer centricity
profile portability
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http://www.youtube.com/watch?v=6Cf7IL_eZ38
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Real Time
Service of now
The Service of NOW!
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© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
http://www.youtube.com/watch?v=pqHWAE8GDEk
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The Service of NOW!http://www.facebook.com/album.php?aid=249528&id=273795515772
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Reputationsocial media
Brand strategy
TECHNOLOGY
14.04.2014 Barbara Neuhofer 2012 34
THE CONSUMER (E‐TOURIST) IS THECENTRAL ELEMENT OF THE EXPERIENCE TECHNOLOGY
ttp://www.youtube.com/watch?v=5YGc4zOqozo&list=PLcghBmL0M2mGBOOvGO8V2FKYECEwYEQ0
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© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
TECHNOLOGYttp://www.youtube.com/watch?v=5YGc4zOqozo&list=PLcghBmL0M2mGBOOvGO8V2FKYECEwYEQ0
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SoCoMo Marketing
[ Social, Context based (+Location),
Mobile ]
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CONTEXT‐AWARE AR FOR TOURISM
http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY
http://www.youtube.com/watch?v sLOxUVvcjwE&list PLcghBmL0M2mGBOOvGO8V2FKYECEwYE5
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CONTEXT‐AWARE AR FOR TOURISM
http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY
www.bournemouth.ac.uk
CONTEXT‐AWARE AR FOR TOURISM
Augmented Reality
© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
www.bournemouth.ac.uk
AUGMENTED REALITY FUTURE OF ETOURISM
THE FUTURE?
© Professor Dimitrios Buhalis © Professor Dimitrios Buhalis
© Professor Dimitrios Buhalis
t
Topics for Koumelis
Sch
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© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
http://www.youtube.com/watch?v=9c6W4CCU9M4http://www.youtube.com/watch?v=sTERI1s‐UyA
www.bournemouth.ac.uk
WHAT IS AUGMENTED REALITY?
OUTLOOKOUTLOOK
INVISIBLE TECHNOLOGYINVISIBLE
TECHNOLOGYINTELLIGENTAPPLICATIONSINTELLIGENTAPPLICATIONS
AUGMENTING ALL SENSES
AUGMENTING ALL SENSES
NATURALGESTURESNATURALGESTURES
St
Infor M
a
Huma
F
BUSINESS
Clusters
CONSUMER
Culture
eBusiness: Transformation of all business & eTourism:Tourism/Travel/Transport/Hospitality/Events/Culture/
Interface: Cross platform/mobile/wearable/interoperability/augmentation/ ambient/semantic web
Value cocreation B2C /B2B2C/C2C : experience/social media/ context/gamification/context
trategy
matIon
Systems
arketing
n
Resources
Finance
ClustersSMESInnovation IntegrationProfitabilityCompetitivenessReputation SmartnessAGILITY
CultureAge Lifestyle IndividualisationPersonalisationAbility/DisabilityEnablingSocial MediaVALUE
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© Professor Dimitrios Buhalis
The survival of the fittestwww.bournemouth.ac.uk 54
© Professor Dimitrios Buhalis 2014 eTourism Futures : Technology driven innovations for cocreation and customer service
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Professor Dimitrios Buhalis Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com Email: [email protected]
AT N
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Stay in touch with Dimitrios
Professor Buhalis Dimitrios WWW.BUHALIS.COM
Director, eTourism Lab International Centre for Tourism and Hospitality Research (ICTHR)School of Tourism, Bournemouth University, Poole,BH12 5BB, UK
Tel: +44 1202 961517Email: dbuhalis@bournemouth ac uk
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Email: [email protected]
http://www.bournemouth.ac.uk/services-management/http://www.bournemouth.ac.uk/icthr/ and http://www.bournemouth.ac.uk/icthr/about_us.pdf
Dimitrios Blog: http://buhalis.blogspot.com/Live spaces: http://buhalid.spaces.live.com/Facebook: http://www.facebook.com/buhalis Twitter: http://twitter.com/buhalidYouTube: http://www.youtube.com/buhalidAcademia http://bournemouth.academia.edu/DimitriosBuhalis