Buhalis e tourism futures: the future of technology enabled tourism
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© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
1
Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
eTourism Futures:Technology enhanced tourism experiences through cocreation
www.bournemouth.ac.uk 1
Professor Dimitrios BuhalisBournemouth University
www.bournemouth.ac.uk/etourismlab www.buhalis.com
www.bournemouth.ac.uk/tourism
www.bournemouth.ac.uk 2
Tourism and the Business Environment –Day 1
Professor
Di it i B h li
www.bournemouth.ac.uk 3
Dimitrios Buhalis
Bournemouth
University
TUI Travel PLC | Management TraineeTUI Travel PLC | Management Trainee Programme presentation | 2008 | Page 3
eTourism Lab www.bournemouth.ac.uk/etourismlab
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© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
© Professor Dimitrios Buhalis © Professor Dimitrios Buhalis
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
http://www.youtube.com/watch?v=QUCfFcchw1w
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1) The connected Tourist
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© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
www.bournemouth.ac.uk 13 www.bournemouth.ac.uk 14
© Professor Dimitrios Buhalis © Professor Dimitrios Buhalis
http://youtu.be/gcuFkiEORsE
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THE FUTURE?17
© Professor Dimitrios Buhalis
© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
www.bournemouth.ac.uk 19 www.bournemouth.ac.uk 20
THE WEB AT THE SPEED OF LIFE…
…74 MENTIONS IN FACEBOOK STATUS UPDATES EVERY SECOND
…3 MILLION TWEETS DURING THE 3 HOUR CEREMONY
… SPEED OF TWITTER CONVERSATIONS PEAKED AT 250 TWEETS /
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TWEETS p/sec.
…SURPASSED THE WEBCHATTER AROUND EARTHQUAKE IN JAPAN OR EGYPTIAN REVOLUTION
SOCIAL MEDIA MOVES FROM CREATING CONTENT TOWARDS SHARING LIVE OPINIONS ABOUT REAL WORLD EVENTS AND CHALLENGING GOVERNMENTS…
TWITTER PART OF ALL GLOBAL DISCUSSIONS
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World City-to-City Connections World Connection Density
www.bournemouth.ac.uk 23http://www.chrisharrison.net/projects/InternetMap/ www.bournemouth.ac.uk 24http://www.chrisharrison.net/projects/InternetMap/
© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
World City-to-City Connections
www.bournemouth.ac.uk 25http://www.chrisharrison.net/projects/InternetMap/
World City-to-City Connections
www.bournemouth.ac.uk 26http://www.chrisharrison.net/projects/InternetMap/
Political implications
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Political implications
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www.bournemouth.ac.uk 29 www.bournemouth.ac.uk 3016.09.2014 Barbara Neuhofer 2012 30
© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
What are Experiences?
• Personal occurrences with highly emotional i ifi bt i d bsignificance obtained by the consumption of products and services
• (Holbrook and Hirschman, 1982)
http://wikieducator.org/images/thumb/d/db/Books.jpg/200px‐Books.jpg
What are Tourist Experiences?
THINK:
How would you define a tourist experience?
Experience Co‐Creation
• Customers are becoming more active, powerful and in control (Prahalad and Ramaswamy, 2004)
• Co‐creation allow consumers to play an active part to co‐create their own experiences p pconjointly with the company in quest for personal growth (Prahalad and Ramaswamy, 2004)
Individual human being, rather than the company is central element and new starting point of the experience creation (Binkhorst and Den Dekker, 2009)
Experience Co‐Creation
(Prahalad and Ramaswamy, 2004)
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© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
www.bournemouth.ac.uk 37 www.bournemouth.ac.uk 38
1) The connected Tourist
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Key eTourism Trends
Consumer centricity/profile portabilityReal Time / Service of now
d b dReputation, social media, brand strategy SoCoMo MarketingAugmented Reality
Consumer centricity
profile portability
© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
www.bournemouth.ac.uk 43 www.bournemouth.ac.uk 44
http://www.youtube.com/watch?v=6Cf7IL_eZ38
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Real Time
Service of now
The Service of NOW!
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http://www.youtube.com/watch?v=pqHWAE8GDEk
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© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
The Service of NOW!http://www.facebook.com/album.php?aid=249528&id=273795515772
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Reputationsocial media
Brand strategy
TECHNOLOGY
16.09.2014 Barbara Neuhofer 2012 51
THE CONSUMER (E‐TOURIST) IS THECENTRAL ELEMENT OF THE EXPERIENCE
TECHNOLOGYttp://www.youtube.com/watch?v=5YGc4zOqozo&list=PLcghBmL0M2mGBOOvGO8V2FKYECEwYEQ0
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SoCoMo Marketing
[ Social, Context based, Mobile ]
© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
www.bournemouth.ac.uk
CONTEXT‐AWARE AR FOR TOURISM
http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY
http://www.youtube.com/watch?v sLOxUVvcjwE&list PLcghBmL0M2mGBOOvGO8V2FKYECEwYE5
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CONTEXT‐AWARE AR FOR TOURISM
http://www.youtube.com/watch?v=V2tP‐FAn6u8&list=PLcghBmL0M2mGBOOvGO8V2FKY
www.bournemouth.ac.uk
CONTEXT‐AWARE AR FOR TOURISM
Augmented Reality
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AUGMENTED REALITY FUTURE OF ETOURISM
THE FUTURE?
© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
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Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
© Professor Dimitrios Buhalis © Professor Dimitrios Buhalis
© Professor Dimitrios Buhalis
t
Topics for Koumelis
Sch
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en
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http://www.youtube.com/watch?v=9c6W4CCU9M4http://www.youtube.com/watch?v=sTERI1s‐UyA
www.bournemouth.ac.uk
WHAT IS AUGMENTED REALITY?
OUTLOOKOUTLOOK
INVISIBLE TECHNOLOGYINVISIBLE
TECHNOLOGYINTELLIGENTAPPLICATIONSINTELLIGENTAPPLICATIONS
AUGMENTING ALL SENSES
AUGMENTING ALL SENSES
NATURALGESTURESNATURALGESTURES
© Professor Dimitrios BuhaliseTourism Futures : Luxury, Experience, Technology
12
Bournemouth University eTourism Lab www.bournemouth.ac.uk/etourismlab
www.buhalis.com IFITT www.ifitt.org Email: [email protected]
www.bournemouth.ac.uk © Professor Dimitrios Buhalis
The survival of the fittest
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AT N
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AT
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Stay in touch with Dimitrios
Professor Buhalis Dimitrios WWW.BUHALIS.COM
Director, eTourism Lab International Centre for Tourism and Hospitality Research (ICTHR)School of Tourism, Bournemouth University, Poole,BH12 5BB, UK
Tel: +44 1202 961517Email: dbuhalis@bournemouth ac uk
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Email: [email protected]
http://www.bournemouth.ac.uk/services-management/http://www.bournemouth.ac.uk/icthr/ and http://www.bournemouth.ac.uk/icthr/about_us.pdf
Dimitrios Blog: http://buhalis.blogspot.com/Live spaces: http://buhalid.spaces.live.com/Facebook: http://www.facebook.com/buhalis Twitter: http://twitter.com/buhalisYouTube: http://www.youtube.com/buhalidAcademia http://bournemouth.academia.edu/DimitriosBuhalis